PayPal is one of the best known online payment services that allow customers to make secure payments worldwide. Offering their services to merchants enables them to seamlessly accept payments from all over the globe. With nearly 2+ million active monthly users, PayPal is certainly a worthwhile addition to any business’ payment processing toolkit.

In this article, you’ll learn how to easily integrate a PayPal button into your checkout forms within Clickfunnels, which will make it easy for customers to pay for your products using a credit card or PayPal account.

Why Use PayPal On Your Website?

In theory, any business can use PayPal to accept payments, but not all business models are created equal. Those who use the service heavily can enjoy a number of significant advantages that will undoubtedly be reflected in your bottom line.

First, PayPal offers a wide range of payment options that allow you to attract a more diverse group of customers. Instead of being limited to one or two methods of payment, PayPal merchants can choose a credit card, a bank account, or even a money transfer for their customers to utilize. This level of flexibility is invaluable when you’re trying to reach a global audience. PayPal also lets you create an account with an email address and password, which customers can use to make secure purchases.

Second, integrating a PayPal button into your order forms via a third-party service like Clickfunnels makes it easy for customers to pay for your product. Should a customer visit your site, but decides against making a purchase, they can still access your PayPal payment option, which may encourage them to do business with you later. This is a win-win for all parties involved.

How To Add A PayPal Button To Your Website

To get started, login to your Clickfunnels account, choose your website, and then click the orange button at the top of the page to navigate to the settings tab. Here you can customize the copy and appearance of your button, as well as integrate it into your site’s design.

To integrate a PayPal button into your site, you’ll need to follow the instructions in the preceding link, but instead of using the defaults provided, you’ll want to use your own copy of the button. To do this, simply click the orange button again to bring up the Config options, and then paste the code provided into the corresponding field.

Adding The PayPal Button To Your Order Forms

With your PayPal button integrated into your site, you can now add it to your order forms as well. To add a PayPal button to your order forms via a third-party service like Clickfunnels, simply choose the template you’d like to use (most businesses use the minimalist designs provided by Clickfunnels), and then paste the code provided into the appropriate field on your form. The code is relatively self-explanatory, and for the most part, it will just display a PayPal button.

Although your customers can still use the credit card field on your form if they prefer, the PayPal button is a much more convenient option for customers who are unfamiliar with making online payments or those who prefer to stay within the protected ecosystem of PayPal. From there, all they need to do is click the PayPal button, and they’ll be taken to a PayPal login screen where they’ll need to provide some basic information about themselves before completing the transaction.

Integrating PayPal Into Your Email Marketing

Last but not least, it’s worth mentioning that since PayPal is a global payment service that connects banks, credit card companies, and online businesses, it’s a must that you integrate the service into your email marketing platform. To do this, log into your Clickfunnels account, choose Email Marketing, and then head over to the campaigns tab. Here you can find a list of every single campaign you’ve ever created, and you can choose to extend the same flexibility to your paid email campaigns that you did with your website’s checkout form. To integrate PayPal into your email marketing, simply choose the list you’ll want to use (remember, you can’t use the free lists provided by Clickfunnels for this purpose), and then click the checkbox next to the PayPal email address.

As a business owner or digital marketer that uses email marketing to grow and maintain your business, you’re going to want to make sure you’ve got a way for customers to pay you back. Even if you’ve got a customer for life, you might still lose customers to the competition if they aren’t paying You. So, making sure they can always payyou back is essential.

Integrating a PayPal button into your website, order forms, and email marketing will put you ahead of the competition and give you a distinct advantage in attracting and retaining customers.