A business’ geographic location can be a vital part of its identity. After all, the majority of its customers will be local and a good portion of its revenue will be generated from local activities. However, expanding internationally is crucial for any business looking to have a global impact. The key is to understand how much international shipping cost and when to add them as part of your email marketing strategy.

When To Add International Shipping Costs

The general rule of thumb is to add shipping costs when you start getting some volume, mostly as a protection plan against unexpected delivery delays. There are exceptions to this rule, such as when you’re launching a new product and need to ensure that your customers know about it straight away (especially if it’s a B2C product, because they’ll definitely be ordering more once they know about it).

Usually, you’ll find that a product’s price includes shipping costs – unless you’re ordering from an international location – so adding them separately doesn’t make much sense. However, this can vary from company to company, so always check before ordering.

How Much Does It Cost To Ship To International Locations?

This mostly depends on the country you’re shipping to and the weight of the package. For example, shipping to the US from China is generally quite expensive, while shipping from Canada to the US is usually pretty affordable. Same goes for other countries and territories, so always check the price maps on the official websites of the shipping companies before making any orders – or comparing apples to oranges (in this case, apples being Chinese suppliers, and oranges being US suppliers).

Should You Include International Shipment In Your Budget?

This is a question you need to ask yourself, and it depends on a lot of factors. For example, how much does shipping to international locations cost you already? Are you willing to spend additional money on international shipping to cover the additional costs that it incurs? How much extra would you have to spend to ship to certain locations?

Doing business internationally can be a lot more complicated than just adding shipping costs to your marketing budget. You’ll need to set up separate accounts for each territory you intend to serve, create an organization structure that allows you to serve your customer base efficiently, and become competent in dealing with localization (including currency conversions and tax regulations), tariffs, and duty fees. These are just a few of the many things you’ll need to think about if you want to properly serve your customer base internationally.