This week we’re going to teach you the ropes of online marketing for entrepreneurs. When you become a full-time online marketer, you’ll soon realise that there’s more to effective marketing than simply putting up a few ads and hoping for the best. You need to actually know what works and what doesn’t. You need to develop brand awareness and measure success. You need to analyse traffic and funnel analysis to understand what are the drivers of action (i.e. purchases). You need to test and refine your approach to gain marketing traction.
But all of this can seem a bit overwhelming. That’s why we’ve curated this detailed guide. By following these step-by-step instructions, you’ll be able to successfully market your business online, regardless of your expertise or lack thereof. So let’s get started.
Step one: Set a Budget
Budgeting is one of the most critical steps you’ll need to take before starting any online marketing campaign. Without a budget, you’ll be wasting your time and resources, and you won’t be able to accurately track your progress.
The good news is that there’s plenty of competition amongst the free online marketing platforms. This means that you have the opportunity to lower your costs and still reap the benefits of online marketing. When selecting a platform to fund your campaign, be sure to consider the following factors:
- ease of use
Step two: Set a Targets
Targets are basically goals you’ll be setting to determine the outcome of your campaign. For example, you might want to target a specific group of individuals (i.e. women between 25-34 who like to drink coffee) or you could focus on gaining 100 new subscribers to your email list.
When it comes to your marketing strategy, you’ll want to break down your targets into smaller, more manageable pieces. For example, if your top target is to gain 500 new subscribers to your email list, you might want to set a goal of gaining 35 new subscribers per week.
Step three: Create a Keyword Plan
A Keyword Plan is a collection of words and terms used to search for content on your chosen platform. Whenever you’ve got a new piece of content (i.e. an article, a podcast, a video, or an email) to promote, you’ll be able to utilise a few simple tools to find the most relevant keywords. As you become more experienced, you’ll start to understand exactly which words and phrases your audience is using to find your content. When creating a keyword plan, be sure to select words that are relevant to your niche but also include popular keywords that are likely to appear in the keyword results of your chosen search engine.
Step four: Create adverts
When it comes to online marketing, the term ‘adverts’ refers to the small boxes that appear in the sidebar of your chosen platform. These are the ads that will be appearing on your blog and/or social media accounts at the beginning of your campaign. To create an advert, follow these simple steps:
- Log into your account on the chosen platform.
- Click on »Create Advertisment
- Give your ad a title and short description.
- Select the platform you’ll be appearing on (i.e. Blogger, Facebook, or LinkedIn)
- Choose a payment method (i.e. Paypal, Stripe, or a Debit Card)
- Add a picture (i.e. an engaging image)
- Set your budget ($0 – $2.99)
- Enter your email address to receive regular updates about your campaign (if you set up automated emails)
- Click on »Create Advertisment
Step five: Measurement
Measuring is all about analysis and tracking. After you’ve established your targets and created your advert, you’ll be able to track the results of your campaign. Many platforms will offer you the ability to track the progress of your campaign, measure its success, and determine how you can improve for the next time.
When measuring your results, it’s important to remember that this is a ‘backyard to business’ scenario. You’re not necessarily looking to measure the success of your campaign in terms of sales or leads (although this may be a by-product). What you’re really looking for is the proof that your campaign is bringing in the right audience and that they’re engaging with your content.
Step six: Reflection
Reflection is all about evaluation. After you’ve established a baseline of measurement and tracking, you’ll be able to evaluate your results and determine your next steps. Many businesses, especially brand-new brands, will be unable to pinpoint what exactly has worked and what hasn’t. That’s why you need to take some time to step back and evaluate the results of your campaign.
Whether you’ve gained a few sales, gotten a lot of engagement, or seen no significant results at all, you’ll want to examine your data and consider what you might be doing wrong (and what you might be doing right). When it comes to marketing, nothing is ever set in stone. This is especially true when you’re just getting started. You’re bound to have hit a few bumpy roads along the way. The important thing is that you keep getting back up and keep trying.
To help you along the way, we’ve put together this comprehensive Guide to Advertise Your ClickFunnels Business. Before you begin your campaign, be sure to check out this detailed resource covering all the basics of online marketing, including relevant tips, tricks, and FAQs to help you along the way.