If you’re new to online marketing, you’re probably wondering which lead generation platform is best for affiliate marketers. Truth be told, there is no “one size fits all” solution when it comes to utilizing lead generation platforms.

On one hand, you have paid advertising platforms like Google Adwords and Facebook Ads that can be super effective for generating leads. On the other hand, you have free platforms like HubSpot and Salesforce that can be great for building out your nurture program.

Which one you choose depends on your budget, the nature of your product, and more importantly, the results you need.

Here, we’re going to dive into the nuances of each one so you can make an informed decision.

Paid Advertising

Paid advertising platforms like Google Adwords and Facebook Ads are definitely the gold standard when it comes to getting leads. Let’s be honest, we’re living in a Google world, aren’t we?

Not only does Google Adwords have a humongous audience, but it also boasts some of the best conversion rates on the market. So, if you’re looking to generate leads for your affiliate marketing business, paid advertising might be the way to go. Just make sure that you’re keeping track of your ROI (return of investment) so you can tell whether or not this was a smart marketing move.

There are also various tactics you can use to target the right audience for your paid advertising campaign. For example, you can use ad words variations to increase your reach to specific demographic groups, target your ad to the local area to increase the chances of your target audience seeing it, and use location-based targeting to target potential customers in your local area. Not to mention the fact that you can run your ads on numerous platforms like Instagram, YouTube, and Snapchat.

Content Curation, SEO, And Influencer Marketing

While paid advertising drives leads directly to your website, the good news is that you don’t necessarily need a website to make money off an influencer marketing campaign. With a little bit of creativity, you can use a variety of platforms to reach your audience including Facebook, Instagram, and YouTube.

On one hand, content curation is simply the process of finding relevant content for your audience and organizing it into a useful, easily accessible guide or checklist. Think of authoritative articles that cover the basics of your product, how to use it, and what are the best places to buy it. Platforms like Buzzfeed, Upworthy, and Medium have endless content that is tailor made to engage and delight your audience.

SEO, or search engine optimization, is the process of “tricking” Google into thinking your website is the best one to answer a particular query. It’s a bit like game show buzzword bingo. For example, if you’re searching for the best vacuum cleaner, your website may show up in the results. But, instead of showing you the website of an actual vacuum cleaner manufacturer, Google will show you a series of “sponsored results” that look just like the real thing, but are really just paid advertisements.

When it comes to leveraging influencers, you have several options. You can either partner with an established influencer in order to have your product featured in a future video, or you can go the route of “influencer consulting” where you hire a firm to help you find and work with a group of influencers to promote your product. There are pros and cons to both options, so you need to think about what’s most important to you.

Lead Generation From Blog Posts

If you’re looking for a low-cost option, one of the most effective ways to generate leads is through blog posts. Platforms like HubSpot and Salesforce make it easy to build out a blog around your product, and getting blog posts published doesn’t necessarily require a lot of money. In fact, you can use free tools like BuildABlog.com to quickly and easily set up a blog around your product.

The beauty of a blog post is that you have the ability to connect with your audience at your own convenience. For example, you can use a tool like Opt-in Monster to collect emails from potential customers who have expressed an interest in your product. Then, you can use a tool like Hello Bar to build out a relationship with these people and nurture them towards becoming paying customers. All you need is a product to promote and a little bit of ingenuity to make it happen.

Free Platforms With A Lean Startup Attitude

While paid advertising and content curation platforms like Google Adwords and Buzzfeed generate leads, you don’t necessarily need to be bound to the traditional model of a traditional marketing firm in order to be successful. There are several free platforms tailored for entrepreneurs and marketers with a “lean startup” attitude. For example, you can use tools like MailChimp and Hello Bar to collect emails, HubSpot to track customer activity, and CRM tools like Salesforce to keep track of your pipeline.

The beauty of these platforms is that they are open source, which means you can use them to build out your marketing plan and then customize them to fit your needs. Plus, the community is always there to help if you need something.

In the world of marketing, nothing is set in stone. It’s all about experimenting and learning from your experiences. Make sure you’re always tracking your ROI so you can determine whether or not this was a profitable move.