Do you want to know how to master affiliate marketing for Amazon? Then this is the blog post for you. In this blog post, you’re going to learn the fundamentals of how to build a profitable Amazon affiliate site. You’re going to learn the basics of SEO so you can understand how to gain visibility on the big platforms. And last, but not least, you’re going to learn the power of Facebook ads and how to use them to attract potential customers to your site.
Search Engine Optimization
Unless your product is directly sold on Amazon, you’ll need to work your way up the Amazon algorithm to get traffic from the platform. You can gain a significant advantage over your competitors by learning how to properly optimize your site for organic search traffic from Google and other search engines.
SEO is a lot more than just putting in the right keywords and packing your content with those keywords. You need to consider everything from the way your site is architected to the type of content you’re creating. When Google discovers your site, it will crawl and index the content including images, videos, and documents on it. Along with this, it will evaluate your site’s architecture and look for the pages that are the most relevant and helpful to its users. All of this affects your site’s search engine ranking, and therefore, your ability to attract users to your site.
When somebody connects to your site, whether it’s a human being or a machine, that action is known as a backlink. A backlink is simply a link that points to the webpage you’re trying to promote. So if you’re referring back to a product review you’ve done on Amazon, that’s a backlink. You can also get backlinks when other websites and blogs mention your product or service on their site. The more backlinks you have, the more likely your site will appear in the search results when somebody searches for your product.
You can build backlinks in a couple of ways. First, you can purchase backlinks in the form of cheap guest posts on prominent industry blogs. You’ll need to find and connect with the right blogs that will help your online store gain credibility and popularity.
The second way to build backlinks is to simply write content that is helpful and valuable to your target audience. Whether you’re creating blog posts, article spinners, or a curated list of products similar to what you sell on Amazon—the key is to produce content that is helpful and worth sharing. You can use tools like Google’s free keyword tool to find the most popular keywords for your niche and research their average prices in order to determine how much you should be charging for your product tips or advice.
Creating Killer Content
You might be wondering what makes up quality content. While there’s no one-size-fits-all answer to this question, here are some guidelines you can follow to ensure that your content is exceptional:
- It matches the voice and style of your target audience. If you’re not sure what this means, get someone to help you figure it out. You’ll be glad you did.
- It’s helpful. Your content should provide value to your target audience and solve a problem they might be having.
- It’s entertaining. You should be able to pull readers into your content to engage with you through the use of humor or a storytelling technique.
- It’s unique. You’ve got a whole marketplace to choose from, and you’ll never draw the same audience to your site if you don’t stand out from the crowd. Make sure you identify some defining feature that separates your content from the rest.
- It’s interesting. Studies have shown that your audience unconsciously pays more attention to content that is interesting or intriguing. You might even say that captivating an audience with intriguing content can be quite the profitable endeavor.
- It’s varied. In case you’re wondering, content that is varied uses various methods and strategies to present content. This helps the reader stay engaged and the content interesting and engaging.
- It’s engaging. A well-crafted piece of content that is simply informative can easily be considered low-quality content. To keep your audience interested, make sure you include a variety of techniques, such as images, videos, and other engaging bells and whistles.
Make Money With Affiliate Marketing
If you want to make money with affiliate marketing, you need to understand how it works and how to make it effective. Let’s dive into the mechanics of Affiliate Marketing.
Here’s how it works. You’ll promote a product or service, and when somebody clicks that link and purchases that product or signs up for that service, you’ll earn a commission.
There are two ways to make money with affiliate marketing. You can either create a product review for Amazon or you can create a list of products similar to what you sell on Amazon and then promote those products on your site. When someone clicks on a product or buys that product after reading your review, you’ll earn a commission.
The second way is a bit easier to implement than the first. For this method, you’ll want to curate a list of products similar to what you sell on Amazon. You can then use a tool like Shopify to create an online store for your curated list of products.
Once you’ve got your store up and running, you can simply display your curated product list along with your affiliate links for each product. When someone clicks an affiliate link and buys a product, you’ll earn a commission.
Let’s look at a real-life example. Say you’re a fashion blogger and you want to create a blog post reviewing women’s clothing. You can use any affiliate program (the examples below are all from Amazon but you can use any platform or store you want) to promote a wide range of products that are similar to what you’ll be reviewing — dresses, tops, and accessories. When you create this blog post, you’ll want to use keywords in the content to attract traffic from search engines. You can use free tools like Google Keyword Planner to find the most popular keywords for your niche.
When someone searches for “women’s fashion” as a keyword, this is the article they’ll see in the search results:
If they click on that article, they’ll go to the Amazon store and browse the products similar to what they’re reading about. From there, they can purchase the item they read about or look for similar products on Amazon.
Depending on the products you’re promoting, you can earn commissions of up to 40% on products sold via Amazon affiliate programs.
As you can see above, the article provides value to the reader by giving them information about women’s fashion trends while also entertaining them with a few stories and images of stylish women.
This same principle can be applied to any niche or subject matter. You can use this same approach to build a profitable blog around your favorite hobby or interest.