You’re in the right place if you’re looking for honest reviews of top affiliate programs. In this article, we’re going to cover everything from the fundamentals of affiliate marketing to popular affiliate platforms and more. We’re going to shine the light on both sides of the coin so you can make the right choice for your own affiliate marketing business!

What is Affiliate Marketing?

Simply stated, affiliate marketing is a type of marketing in which an advertiser pays a commission to a third party when a user clicks a banner ad or buys a product that has been promoted with a banner ad or other types of affiliate marketing. There are several key differences between regular marketing and affiliate marketing. First, the advertiser is responsible for the success of the ad and the sale of the product (typically, you earn a commission when a user makes a purchase after clicking on an ad), rather than the publisher of the product (e.g., a blog). Second, in affiliate marketing, you don’t necessarily have to have a website or product to get started (e.g., you can start an affiliate marketing business without a website or product). Third, with regular marketing, the target audience is typically found by randomly selecting a group of individuals (e.g., randomly selecting 20% of all people aged between 18 and 24 in a given area), whereas, with affiliate marketing, the target audience is usually chosen based on the products they are most likely to purchase.

Some businesses opt to use both types of marketing (i.e., affiliate and non-affiliate marketing), but the vast majority of businesses that use affiliate marketing solely. There are several advantages to using affiliate marketing.

Advantages Of Using Affiliate Marketing

The advantages of using affiliate marketing for your business are many. To name a few, you have the ability to scale your operation quickly and efficiently. You don’t necessarily need to have a huge budget to get started (e.g., you can use free tools like Google AdWords to gain quick traction), and you have the ability to target the right audience and engage them into action (e.g., purchasing a product or service).

One of the biggest advantages of using affiliate marketing is that you can use existing websites and channels to grow your operation. For example, if you’re already using YouTube to promote your eCommerce store, you can use the same platform to gain traction in the affiliate marketing world. Additionally, you can use tools like Google Analytics and HotJar to track the success of your campaigns and adjust your strategy as needed.

Which Affiliate Marketing Platform Should You Use?

There are several excellent affiliate marketing platforms, both free and paid for. We’re going to cover the basics of three of the most popular platforms below, but, as always, this is just a small portion of the total market. Do your research before choosing an affiliate marketing platform, and make sure you’re aware of the pros and cons of each one.

Costs Associated With Affiliate Marketing

One of the first things you’ll want to do if you’re interested in pursuing affiliate marketing is calculate the costs associated with getting started. Below, we’ve listed a few of the costs associated with launching an affiliate marketing campaign on three popular platforms (CAS, ClickBank, and Amazon Associates). Keep in mind, this is not an exhaustive list, and these are just the upfront costs associated with getting started. You’ll incur additional costs each month, depending on how much traffic you’re getting and what percentage of that traffic is converting into paying customers.

Costs Associated With Launching An Affiliate Marketing Campaign On Google AdWords

The first step in calculating the costs associated with an affiliate marketing campaign on Google AdWords is to identify the pay-per-click (PPC) cost. This is the cost to the advertiser per click on the ad. Next, you’ll want to consider the cost of the ad itself. Then, you can multiply that by the number of conversions (i.e., the number of times someone clicks on your ad and makes a purchase).

Below, we’ve listed the costs associated with launching an AdWords campaign for three popular affiliate marketing platforms (CAS, ClickBank, and Amazon Associates). Keep in mind, this is not an exhaustive list, and these are just the upfront costs associated with getting started. You’ll incur additional costs each month, depending on how much traffic you’re getting and what percentage of that traffic is converting into paying customers.

Costs Associated With Launching An Affiliate Marketing Campaign On Facebook

The next phase of calculating the costs associated with an affiliate marketing campaign on Facebook is to identify the pay-per-click (PPC) cost. This is the cost to the advertiser per click on the ad. Next, you’ll want to consider the cost of the ad itself. Then, you can multiply that by the number of conversions (i.e., the number of times someone clicks on your ad and makes a purchase).

Below, we’ve listed the costs associated with launching an affiliate marketing campaign on Facebook for three popular platforms (CAS, ClickBank, and Amazon Associates). Keep in mind, this is not an exhaustive list, and these are just the upfront costs associated with getting started. You’ll incur additional costs each month, depending on how much traffic you’re getting and what percentage of that traffic is converting into paying customers.

Costs Associated With Launching An Affiliate Marketing Campaign On Instagram

The final step in calculating the costs associated with an affiliate marketing campaign on Instagram is to identify the cost of the ad itself. Then, you can multiply that by the number of conversions (i.e., the number of times someone clicks on your ad and makes a purchase).

Below, we’ve listed the costs associated with launching an affiliate marketing campaign on Instagram for three popular platforms (CAS, ClickBank, and Amazon Associates). Keep in mind, this is not an exhaustive list, and these are just the upfront costs associated with getting started. You’ll incur additional costs each month, depending on how much traffic you’re getting and what percentage of that traffic is converting into paying customers.

Which One Is The Right Choice For Your Business?

After you’ve calculated the costs associated with sending traffic to each platform, you can use that information to make a more informed decision about which one is the right choice for your business. The decision is entirely up to you. Keep in mind, not all affiliate marketing platforms are created equal, and this is something you need to keep in mind if you’re choosing one over the other. Below, we’re going to highlight a few pros and cons of each one.

Costs Associated With Using Affiliate Marketing On Amazon Associates

If you’re interested in pursuing affiliate marketing on Amazon, the first step is to determine how much you’re willing to spend. The two primary considerations are the cost of the ad itself and the cost of clicks. You have two options for the first cost. You can either use display ads which cost $5 per day, three-month term or you can use text ads which cost $1 per day, three-month term. The second cost you’ll want to consider is the cost of clicks. Typically, the cheaper the clicks are, the more appealing the offer is going to be to potential customers. You’ll want to consider using a tool like Google Adwords to get an idea of how much you’re spending on average each day. Once you know how much you’re spending on average each day, you can determine how much you’re willing to spend on clicks each day.

The advantage of using Amazon is that you can use their platform to promote any product or service, and you don’t necessarily need to have a website or product to get started. Additionally, you have the ability to integrate your affiliate marketing campaign with other platforms like Shopify and eBay through their affiliate programs. You can use these platforms to accept credit cards and you can use them to process any sales you make.