Have you ever wondered what sets some bloggers and content creators apart from the rest?

Many people have discovered the power of social media to grow their business, but not all have experienced amazing success. In fact, a lot of the time, creating a successful social media platform takes a lot of trial and error. 

If you’re looking to create a successful social media platform, it’s important to consider several different aspects. From growing your audience to gaining brand awareness, keeping track of growth, and measuring success, this article will share some of the essential steps to creating a thriving blog or vlog.

Focus On One Platform

To start, it’s important to focus on one social media platform rather than trying to be all things to all people. In today’s world, it’s incredibly difficult to get attention on multiple platforms, as everyone is on social media, so if you want to reach a certain audience, you should probably start by focusing on one platform. That way, you can tailor your content to what they want, rather than trying to fit everything into a generic mold.

For example, if you have a blog about fashion, you might want to start by creating content for Pinterest. With Pinterest, you can easily curate beautiful images and infographics to draw clicks to your blog. Plus, if someone is on Pinterest, they’re most likely also on Facebook and Instagram, since all three social platforms are owned by the same company. So, by creating content for one platform, you’re essentially creating content for the others as well.

Find Your Niche

There are several different ways to find your niche when creating content for social media platforms, but one of the most effective (and free) tools is Google Trends.

Simply enter your video’s topic in the search bar, and you’ll get a graph showing the popularity of searches that match your topic. You can then use this information to find and define your target audience.

Another effective method is to use social media to find your audience. Look at the accounts that are most relevant to your niche, and discover which ones are most valuable to you. You can then use these accounts to discover your target audience and create content that they will value.

Find Your Voice

One of the first things that can help you define who you are as a brand is your tone of voice. This is especially important if you have a brand voice guide, otherwise known as a tone guide, which you can use to guide your content creation process.

As you develop your voice, you can test it out on a few blogs, and eventually, you’ll find the right tone for your content. You can also reach out to experts in your space to get their input as to the best way to incorporate their advice into your content. For example, if you’re struggling with growing your blog, get in touch with the Digital Marketer or Growth Specialist at HubSpot to see what they can offer. You can also ask other bloggers in your niche for their opinions on what will make your content special.

Make It Visual

A big problem that can cause bloggers and content creators a lot of frustration is the fact that people mostly want to get information quickly and easily. Therefore, if you want someone to read your content, you have to make sure that it’s easy to understand and interesting. The easiest way to make your content interesting is to visually stimulate your readers. This doesn’t mean that you have to have pictures of animals or vegetables in your blog post, but it means that you should add value to your content in some way, shape, or form.

To draw readers into my content, I decided to use infographics, which are extremely popular on social media platforms like Twitter. By creating an infographic for my content, I was able to draw in my target audience, keep them interested, and make my content easy for them to understand.

Measure Your Impact

Measuring the success of your social media efforts is extremely important, and this is something that most bloggers and content creators don’t do. After all, why would you want to measure something that’s not clearly defined?

The best way to measure the impact of your social media efforts is to set up automated email notifications for the various social platforms that you’re participating in. Then, every time someone shares or likes one of your content pieces, you’ll receive an email notification. This way, you can keep track of the success of your efforts simply by looking at your email inbox.

Measuring the success of your social media efforts is extremely important, and this is something that most bloggers and content creators don’t do. After all, why would you want to measure something that’s not clearly defined?

Follow The 3 R’s Of Content Creation

To create content that is valuable and effective, you need to follow these three simple steps:

  • Relevance: Your content should be relevant to your target audience. To discover your target audience’s interests, you can use any of the numerous tools that are available online. For example, if you’re writing a blog about fashion, you might want to explore keywords like ‘Style Tips For Men’ or ‘The Power Of Black Fashion’ to see what Google suggests. Relevance is about providing value to your target audience – in this case, men who are interested in fashion.
  • Raptivity: Your content should be interesting and amusing. If you want to engage your audience while also making your content valuable, use your position in the social media sphere to provide entertainment value. If your blog post deals with fashion, for example, you can include celebrity interviews or funny anecdotes about famous people.
  • Reversibility: Your content should be able to be understood by a larger audience. To create a piece of content that is useful and accessible, use an explainer video to visually demonstrate how someone else could also benefit from your post.

As you continue developing your content creation process, you’ll discover different ways to tackle these three aspects. And when you do, you’ll find that the process becomes a lot less frustrating and a lot more effective. Good luck out there.