You’ve probably heard of AWeber. With over 1.7 million active users, it’s one of the biggest email marketing tools around. They have a pretty standard and simple plan that most people will be able to use without hassle. You sign up for a free account, get a nice looking email alert inbox, and you can start sending emails to your subscribers.
Did you know that you can take advantage of the power of AWeber with Clickfunnels? We’ll show you how so you can start making your mailing list work harder than ever before!
The Best Part About Working With AWeber
One of the best parts about working with AWeber is that they already have a strong foundation of email marketing goodness established. You can leverage on this while you scale up your marketing efforts with Clickfunnels. This will save you a lot of time and effort.
Here’s a list of just some of the things you’ll be able to do for your business that you couldn’t do before:
- Segment your audience with custom campaigns based on what they do or don’t do
- Trigger automated email blasts based on user activity
- Manage multiple projects and users from one dashboard
- Optimize your email and landing pages with A/B testing
- Automatically follow up with users that don’t opened your emails
- and much more
Getting Started With AWeber And Clickfunnels
To get started with AWeber and Clickfunnels, you’ll need a free account with both platforms. Let’s get the easy part out of the way first. Once you have your account, you can navigate to the dashboard. There, you’ll see a link to create a new email marketing campaign. You can call this email series whatever you’d like, but we’ll call it the opt-in series for this tutorial.
When you create the opt-in series, you’ll be presented with a choice of three templates. You can choose any of the three options, but we suggest going with the classic look.
As you can see, the opt-in email looks very similar to a regular email you’d get from AWeber. The only difference is that it has a special link at the end that will take the reader to a landing page (this is where you’ll build your list).
In the next section, we’ll discuss the different types of content you can include in the landing page. You can use any of the three templates to create the landing page, but we suggest going with the classic look.
Content On Your Landing Page
The main purpose of this page is to get the reader to subscribe to your mailing list. To do this, you’ll need to provide an easy way for them to sign up for your mailing list. This could be a combination of several things, but typically this involves providing some type of free gift or some type of bargain that’ll entice the reader to subscribe.
The key is to find a way to provide value to the reader without actually promoting your product or service. Think of something that your product or service can’t do, but might be helpful to someone. For example, you can offer a free report on how to become a more successful entrepreneur. Or, maybe you’re offering a free consultation from an expert in your area of expertise. Remember, you’re trying to grow and develop a relationship with the reader, so anything that shows you’re trying to sell something is gone against that relationship.
Whatever you do, make sure you establish a strong call to action on this page. For example, you could include a subscribe button, or you could include a graphic that’ll catch the reader’s attention and cause them to click.
Test Different Formats For Your Opt-in Email
Depending on your situation, you may need to try a couple of different formats for your opt-in email. The simplest thing to do would be to simply test every possible combination of HTML and plain text versions. You can also take this opportunity to gauge how recipients are reacting to different types of content. Are they subscribing to your email list based on your promotional material, or are they responding to an interactive element like a short video or an interesting case study?
Deciding what’s the best format for your email is one that requires some serious thinking and testing. You’ll need to do a bit of research into what’s working and what’s not, and you may need to test a few different formats before you find the right combination for your needs. Remember: you’re not born a magician, you have to learn to be one!
Don’t Forget About The Subject Line
The subject line of your email is one of the most important parts. This is the headline of your email that’ll give your email a bit more credibility with the recipient. Your subject line should provoke the click. Even if the rest of your email is perfect, if the subject line isn’t interesting or contains spelling errors, it’ll prevent your email from having its intended effect. Simply take a bit of time to think of a catchy and interesting subject line, and you’ll be able to pull in some additional subscribers.
If you’re looking for some inspiration, check out these popular email marketing subject lines that have helped brands get the attention they deserve:
- Free Bites Sized For Your Dog’s Good Health (Yes, You Read That Correctly)
- How To Get Started With Your Home Hairdressing Business
- How to Have a Baby Girl and Be Fabulous at the Same Time
- The Best Ways to Monetise Your Lifestyle Blog
- How to Market Your Travel Blog For Free
- Top Tips for a Glorious and Green Travel Experience
- Make $1000+ a Month Flipping Cafe’s
- How to Make the Most of Your Morning Rush Hour
- Make Money Online Without Any Experience
- Four Steps to Building a successful Blog
Now that you have your opt-in email all set up, it’s time to move on to the fun stuff. Let’s get into the meat of the matter- building a landing page that’ll help you grow your email list.
Choosing A Suitable Domain For Your Website
You’ll need to decide on the domain name for your website. Ideally, you want to pick a.com domain that’s both available and has positive brand recognition. If you own or operate a business, you can get a.com domain for free through one of the many reputable domain registrars like:
If you’re looking for a new and exciting domain that’ll help your business stand out, try registering a.co domain. These are fully owned by companies and can be much more expensive than a standard.com domain. However, the additional expense is well worth it.
Basic Website Construction
Now that you have your domain name, you can start the process of building your website. This process is pretty self explanatory, but there are a few crucial things you need to do to make sure that your website is ready for the big leagues.
Since you’re starting from scratch, you’ll need to make sure that you have all the necessary building blocks in place. This means creating a logo, brand guidelines, writing a great blog post to attract and educate your audience, and of course, setting up a simple yet effective website. You don’t need to go overboard and hire a designer to make your website look fancy, but you should ensure that everything is taken care of so that when your website is live, it looks as good as new.
The first thing you should do is set up a simple company logo. If you’re feeling creative, you can get inspired by a famous logo and create your own unique spin on it. It’s not necessary to go out and hire a designer to do this for you. All you need is a simple paint program like Adobe Illustrator or Photoshop.
Your brand guidelines should be a set of rules you’ll need to follow when creating content for your website. These should include everything from the way you want your site to look (e.g. colours, fonts, and layout) to what you’ll include in your content (e.g. products you offer, pricing information, etc.).