Ever wonder how big brands like Amazon, Netflix, and Spotify manage to stay fresh and creative in their marketing, while smaller companies struggle to maintain their relevance? The secret is in the integration.
Often, marketers will try to integrate several systems to perform a single action. For example, if you want to sell products on amazon, you will create a store within the amazon ecosystem, perform all your marketing and sales operations via that store, and track all your interactions via marketing automation.
Sometimes, this leads to messy code and overlapping data that makes the whole process difficult. A better way of doing things would be to utilize a single system for all the tasks, which will dramatically improve the performance and reliability of your operation.
The Importance Of Having A Single Point Of Contact
One of the things that make big brands successful is the dedication to operationalizing their marketing strategy. Having one person responsible for leading all marketing activity and keeping track of all the moving parts within the department eases this burden for executives and allows them to focus on what’s most important to the company.
When you work with several agencies and contractors who each have an area of responsibility, it can be difficult to keep track of what’s going on and who’s working on what. One person—in this case, your account manager at AWeber—will have the authority to make changes to things like contracts and the marketing plan, and ensure everything is done according to your instructions. This reduces the amount of stress and makes everyone more accountable for the whole operation.
Setting Up The AWeber – Clickfunnels Integration
AWeber is one of the most popular email marketing platforms available, enabling businesses of all sizes to communicate with their customers via email. They also offer a comprehensive landing page builder, allowing marketers to easily create functional and attractive landing pages in a matter of minutes.
While AWeber boasts an impressive feature-set and a fairly straightforward setup process, it can be difficult to understand how to get the most out of the application without any prior experience. Fortunately, automation and ease of use are two of the core principles of Clickfunnels, which as previously mentioned, is a landing page building tool created by Tony Haile. Through simple drag-and-drop functionality, anyone can build a functional eCommerce store, blog, or any other type of website with the click of a button.
This tool makes it simple for anyone to get up and running with a professional-looking online store, blog, or eCommerce site in no time at all. And…you guessed it…the simplicity applies to both the setup and the operation of your site. You’ll only need to concentrate on creating content that draws in potential customers, while Clickfunnels takes care of the rest. The best part? You don’t need a design team to get the look you want. Simply choose a theme that suits your needs and bingo, you’re done.
Setting Up The CTA Integration
CTA integration is a feature that allows developers to integrate their platform with other tools and applications, essentially giving you a single point of contact for all your marketing automation needs. For example, if you’re using HubSpot, you can integrate CTA with HubSpot to get all the pertinent information in one place. This makes your life much easier when you’re communicating with customers, as there’s no longer any need to search for information scattered across different tools and accounts. When you have all the necessary data in one place, it’s much easier to analyze and act upon it. Additionally, if you’re storing data in multiple places and have to enter it manually, the chance of errors occurring is greater. This is why it’s a good idea to integrate your email marketing platform with your other marketing and sales tools. The data will be synced and up to date, which means you’ll always have the most recent information at your fingertips.
How Do You Get The Most Out Of These Platforms?
With all the tools and applications available today, it’s important to figure out how to get the most out of each one. To that end, here are a few things you can do to make the most of your marketing automation efforts.
- Learn how to use the tools effectively and efficiently
- Monitor your performance and make changes as needed
- Take advantage of the various integrations (e.g., AWeber – Clickfunnels)
- Find the sweet spot where technology meets marketing