Launching a website to promote your business can be a daunting task. There are so many things that you need to think about, and it can be hard to know where to start. If you’re looking for some high-level guidance on how to create a successful website for your business, you’ve come to the right place. In this article, we’ll discuss how to use clickfunnels to launch a business to business (B2B) website.

The Evolution of Business Websites

The purpose of a business website is to drive direct sales to the business. To achieve this, you need to make sure that the website is engaging and contains all of the necessary information for potential customers to make a buying decision. You also need to think about how you want the website to look and what calls to action (CTAs) you would like to include.

When it comes to business websites, there have been several major evolutions. Even before the dawn of the digital age, websites were used to showcase products. However, as the internet evolved and businesses adopted it, websites became more than just a vehicle to display products. Today, there are multilevel marketing websites, eCommerce websites, and blog networks all designed to draw in potential customers and turn them into revenue generators.

What can you expect from a business website? Depending on the kind of product you sell, you can expect to see something different.

Product-focused Websites

If you sell physical products such as clothing, accessories, etc., then you’ll probably want to focus your energy on creating an online store. The advantage of having an online store is that you can make changes quickly and with little oversight. If you want to experiment with different product designs or offers, you can quickly scale up or down the website and test various marketing techniques without worrying about warehousing or shipping. Also, with an online store, you can take advantage of affiliate marketing, which we’ll discuss in more detail below.

A lot of times, the products that you sell can be considered luxuries or even necessities. In these cases, it’s essential that your website promotes these products effectively and showcases them in the best possible way. If customers are unable to discover your product or company in the digital space, then they may never find out about you or your products. To put it simply, if you don’t have a quality website, then your business will never have a quality presence in the digital space.

Marketing-focused Websites

If, on the other hand, your product is somewhat mainstream and doesn’t fit the luxury or necessity criteria, then you can explore other marketing avenues.

There are several options for marketing a business that doesn’t sell physical products. One of the best and most popular platforms for B2B marketing is Clickfunnels. We’ll discuss how to use Clickfunnels to market a business in more detail below, but before then, let’s take a quick look at what marketing means.

Marketing is a broad term that encompasses a variety of activities including advertising, public relations, and sales. Essentially, marketing is the process of communicating information to potential customers so that they are more likely to purchase your product or service. Depending on your preferred marketing channel, you can choose from a variety of tools that can help you reach your target audience. For example, if you’re a business owner and you’re looking to grow your business, you may want to consider hiring a public relations firm to help you develop a media list and begin to cultivate relationships with journalists.

One popular tool that business owners use to attract new customers is internet marketing. This entails using websites to gain exposure and build a following. Most businesses start with a simple blog to gradually build up a community of people who are interested in their product or service. As more and more people discover your blog, you can eventually graduate to using more sophisticated tactics such as email marketing, social media marketing, and content creation.

Why should you launch a B2B website?

If you’re looking to start a business, one of the first things that you’ll want to consider is whether you want to become a B2C or B2B business. While there are several advantages to starting a small business as a B2C, if your ultimate goal is to sell and deliver products/services to other businesses, then you’ll probably want to consider becoming a B2B company.

The biggest advantage of trading as a B2B company is that you’re not directly competing with other businesses in the same space. Instead, you’re competing with other businesses that produce similar products or provide similar services. For example, if you’re a healthcare company and you’re looking to sell medical pumps, you probably don’t want to go head-to-head with large pharmaceutical companies in the same sector. They’ll probably dominate the market and crush you like a bug.

The advantage of trading as a B2C company is that you can operate under a different legal framework. For example, if you want to operate a craft brewery in the U.S., you’ll have to follow federal guidelines and regulations set by the Alcohol and Tobacco Tax and Trade Bureau (TTB). However, as a B2C business, you have the ability to sell unlimited quantities of beer and wine to customers in your local area.

If you’re looking to start a business, or if you already have one and you want to see it succeed, one of the best and most popular options is to use a platform like clickfunnels to help you build a strong digital presence and attract customers to your website.