When you’re new to online marketing, it can be hard to know where to start — especially when you’re competing with companies that have been doing it for years. That’s why I’ve put together a quick tutorial for you that’ll give you a basic understanding of what you need to know to get started with SEO and paid social media for your business.

What is SEO?

SEO (Search Engine Optimization) is the process of getting your website to show up on the first page of results when someone types in a relevant phrase or word on a search engine. When someone clicks on your result, they usually have the option to visit your site. This is why it’s important to perform SEO on a brand-new site that doesn’t have much competition (at least not yet).

The goal of SEO is to have as many people as possible find and visit your site because it contains valuable content. In order to do this, you need to have a solid foundation in place for your website.

Why is Paid Social Media Important?

Paid social media is similar to SEO in that it allows you to target the people who are most likely to be interested in your product or service. The major difference is that you’re paying for these people to hear your message. Many companies use online marketing and social media to target potential customers in various ways. Some will use tools like Facebook and Twitter to attract and engage with people who are most likely to be interested in their product or service — what’s called ‘influencer marketing’.

Paid social media is extremely effective when used strategically by a business. For example, if you’re trying to promote a new album by the Rolling Stones, you might use influencer marketing to reach people who are interested in the band but haven’t heard of you. Your goal is to have those people visit your site to learn more about your music blog, where you feature the latest news about the band, and to hopefully buy your album. In order to do this, you need to have a solid understanding of how to use social media effectively.

The Anatomy of a Good Twitter Bio

You might be tempted to write a quick bio in order to get started with Twitter, but don’t do it! Unless you have a very large audience on Twitter, it’s best to take your time and craft a bio that’ll effectively explain who you are and what you do. If you’re using Twitter to promote your website, take some time to craft a compelling message and a great Twitter bio — it’ll make a huge difference in your outreach success!

Your biography should contain three to five sentences that answer these questions:

  • Who are you?
  • What do you do?
  • Why should people care about your work?
  • What’s different about your work from what others do?
  • Why should people choose you over someone else?

Additionally, you can use your Twitter bio to promote your website by including a website link (e.g., my site).

Keep the above questions in mind as you craft your Twitter bio, and don’t be afraid to take some time to polish it before you post it.

Why are Video Clips & Product Demonstrations Important?

In most cases, someone visiting your website isn’t going to instantly understand what you do. In fact, they might not even know what an e-commerce store is! In order to attract potential customers to your site and to make them feel comfortable enough to purchase your product, you can use video clips and product demonstrations (via online videos or otherwise).

These tactics are called ‘video marketing’ and can be used to reach people on social media platforms like YouTube and Facebook (among others).

If you have a product that is more complex than can be easily demonstrated in text format, consider using a tool like Receptional (formerly known as Duolingo) to generate short video demos of how to use your product.

Additionally, you can embed the generated video into your website (or blog) to have potential customers learn about your product without having to watch an online video.

How to Get Started With SEO and Paid Social Media for Your Business

Now that you have a good understanding of SEO and paid social media, let’s take a look at how to get started with this important aspect of digital marketing. As mentioned above, in order to have someone find your site when they are searching for something relevant, you need to have a solid foundation in place first. This includes creating a website with a nice design, filling it with valuable content, and using SEO (Search Engine Optimization) to get the site to show up on the first page of results for your chosen search terms. If your site doesn’t appear on the first page of search results, you’re losing out on a lot of potential customers!

Additionally, you can use online tools like Google Keyword Planner, which can be accessed for free from your Google Ads dashboard. Knowing the right keywords to use can help you greatly in ensuring your site appears when someone is searching for related topics. One of the first steps in the organic SEO process is to find relevant keywords that are connected to your content — in other words, keywords that reflect what the user is actually searching for. If you’re writing a new blog post, think of several relevant phrases or words that could be used to describe the topic — your goal is to find the most suitable and ideal words. Once you have your list, begin using them throughout your content.

To get started with SEO and paid social media for your business, simply follow the above steps — creating a nice, clean website with a great design, adding content that is valuable to your target audience, utilizing the right keywords, and connecting with potential customers on social media through paid ads.