When you are starting a business, one of the first things you’ll need to consider is marketing and sales. Without a steady stream of potential customers, you’ll never get the product to the shelves.
Since the process of landing a customer can be considered an onboarding process, you’ll also want to focus on making the onboarding process as simple and streamlined as possible.
Focus On The Biggest Audience Hues
When you decide that you want to tackle online marketing and sales, you’ll quickly discover that there are dozens, if not hundreds of different platforms to choose from. This is a lot of information to learn, not to mention all of the different tools you’ll need to use.
The first tip for you is to focus on the biggest audience you can. There are hundreds of millions of people across the globe who use social media, so you can bet there are plenty of people who want what you have to offer. By narrowing your target audience, you can more easily figure out key messaging and language to use in your marketing.
Use An Autoresponder Letter
The second important thing you’ll need to consider about marketing and sales is setting up an autoresponder campaign. When someone lands on your website, you’ll immediately want to get in touch with them to see how they want to engage with your company. Sending a quick email that contains a special offer or some useful info is great, but putting in more work is better. When you set up an autoresponder campaign, you can easily send out follow-up emails, based on the action a user takes on your site. For example, if they click on a link in your email, you can trigger an email campaign to send them content related to what they were just reading. If they submit a form, you can send them additional material or a confirmation email.
Pro-Tip: Use A/B Testing
To quickly and easily determine which versions of a landing page perform the best, you can use A/B testing. When you are testing different versions of a page, you can measure the results in terms of conversion. When you use A/B testing, you can easily compare one page version to another and see which has the highest conversion rate. When you have determined the best performing version of a page, you can roll out the changes to all of your landing pages.
Set Up A/B Testing
Once you have determined the best performing version of a landing page, you can easily set up a/b testing. To do this, all you need to do is create two more versions of the page and link them to different URLs. For example, say you have a landing page that consists of a single paragraph. You can create a variation of this page with two new paragraphs and name the new page versions A and B.
Then, you can use a free tool like Google Adwords to generate random url’s for you to plug into your form. When a user submits this form, you’ll be able to track which version of the landing page they visited. If the results of your A/B testing show that version B outperforms version A, you’ll know which one to promote to the public.
Use A/B Testing To Determining The Perfect Follow-up
Depending on the product you sell, your marketing plan might consist of getting the word out through various types of social media or advertising. However, once you have received a customer’s contact details, you’ll want to follow-up with an email to make sure you stay top of mind. This is where A/B testing can be useful.
After a user submits a form, you’ll have their email address. With this information, you can set up an automated email campaign to send them regular, helpful emails. This is a lot more work than simply popping out an email with a special discount, but it’s worth it. Testing different versions of a follow-up email can help you determine the perfect one to use.
Use Mailchimp To Manage Your Campaign
If you’d like to keep things simple, you can use the free, popular and world-class email marketing tool, Mailchimp. With Mailchimp, you can set up automated email campaigns, based on what your users do on your site. This is a great tool for keeping your contact lists up-to-date, as well as measuring the results of your marketing efforts. You can also use this tool to determine the success of different marketing methods. By analyzing your hits and converting statistics, you can determine how effective various marketing strategies were in drawing in new customers.
Mailchimp also allows you to create custom HTML emails, which you can then use to communicate with your subscribers. With Mailchimp, you won’t need to search for royalty-free images or use a complicated design template to get the job done. Designing a landing page with Mailchimp is a snap. Simply choose the layout and decide on the type of content you want to include.
Set Up An Analytics Account
To track how many people are landing on your site, how they are interacting with the content and which versions of your landing page are performing best, you’ll want to set up an analytics account. To do this, you’ll need to visit the analytics section of your Google account. There, you’ll find a variety of tools that will help you measure and analyze the effectiveness of your marketing efforts. You can set this up simply by entering your website’s URL into the URL input field and clicking on the blue icon that looks like a circle with a square in the middle.
One of the first things you’ll want to do is set a goal for your analytics account. This will help you determine which aspects of your marketing are working and which need to be changed.
Pro-Tip: Use Free Tools To Get Started
Since we already covered the importance of A/B testing and determining the perfect follow-up email, let’s discuss how to get started with this process. One of the best things you can do for yourself is to start from scratch. With a little bit of research and a lot of hustle, you can discover the best free tools to use for your specific needs. If you want to build a landing page, you don’t necessarily need to spend hundreds, if not thousands, of dollars. While a paid tool might give you additional features, you can use free tools to get the job done. Since this is a learning process, you’ll need to constantly reevaluate your strategy and experiment with new ideas.