When you’re first setting up a new website or blog, one of the first things you want to do is make sure that you have a good redirect in place. A 301 redirect is a special type of redirection that will make sure that your old links still work when people click on them. This article will tell you everything you need to know about using 301 redirects with Clickfunnels.

Why Do You Need Redirects?

When someone clicks on a link to visit your website or blog, there is usually a chance that they will leave your website or blog and go to another one. While this is always a good thing in theory, it can be problematic when you don’t have a good way of directing people back to your website or blog. This is why you need to set up redirects.

The chances are high that at one point, you’ll need to update a link on one of your blog posts. Or perhaps, you’ll need to switch the link to a different platform like Pinterest or Instagram. Doing this manually is no easy feat, especially if you’ve got hundreds or even thousands of links to check. This is where redirects come in handy.

When the time comes to update a link on one of your blog posts, you simply head to the blog post in question. Then, you click on the link and set a temporary redirect to take care of the hassle of updating the link manually. Soon enough, you’ll be wanting to set up a permanent redirect so that all of the links on your blog or website point to your new URL. That’s why you need redirects.

What is a 301 Redirect?

A 301 redirect is a type of redirection that indicates that the page the user is being redirected to is totally relevant to the one they originally tried to visit. When you use this type of redirection, you are telling the search engines that the redirect is relevant and that it should be considered as such. This is why you want to use the 301 redirect rather than a regular old HTTP redirect.

For example, let’s say you have a blog post with the headline “How to Make the Perfect Grilled Cheese.” You put out a new blog post about creating the perfect cup of tea, and you want to redirect your readers from the former blog post to the latter one. In this case, you would use a 301 redirect and specify that the new URL is https://www.yourbloggingdomain.com/how-to-make-the-perfect-cup-of-tea.

Then, when you are ready to set up the redirect, you simply head over to the Search section of your dashboard and click on the Preferences link. From here, you can select the blogs you’d like to manage this redirect for and give it a click. When you do this, you will be presented with a confirmation screen that the redirect is active.

Recommended Setting

The recommended setting for this type of redirect is the Permanent one. Although you can choose to keep the redirect as a 301 for a week or so, the permanent redirect is the best option as far as SEO is concerned. Doing this ensures that all of your past links will point to the new location and that it will not negatively impact your SEO in any way. In some instances, changing the setting from a 301 to a permanent redirect can boost your SEO by a few hundred or thousand ranks in the search engine results.

What Type Of Redirect Should You Use?

So, you want to set up a 301 redirect for your blog or website. Great! You have a couple different types of redirects to choose from, depending on your needs. Here are some of the more popular ones.

  • A Simple HTTP Redirect: This is the default redirection type used by Clickfunnels if you don’t specify any other kind. When a user clicks on a link on one of your blog posts or websites, they will be redirected to the URL you specify (e.g., https://www.yourbloggingdomain.com/how-to-make-the-perfect-cup-of-tea). You can easily set up this type of redirect with the help of a free tool like WordPress.
  • A Simple HTTP Permanent Redirect: This type of redirect will ensure that all of your past links still work. When people click on a link to one of your blog posts or websites, they will be automatically redirected to the new location you specify. This type of redirect is what you would select if you want to keep all of your past links intact.
  • A Secure HTTP Redirect: This type of redirect is a combination of the previous two. When a user clicks on a link to one of your blog posts or websites, they will be redirected to the URL you specify (e.g., https://www.yourbloggingdomain.com/how-to-make-the-perfect-cup-of-tea)). However, before they can access the content, they will have to enter their login details (e.g., their username and password). In addition to this, you would want to use https rather than HTTP to prevent tampering with your username and password.
  • An SSL/TLS Redirect: This type of redirect has all the same features as the previous one, with the addition of an extra security layer. When a user clicks on a link to one of your blog posts or websites, they will be redirected to the URL you specify (e.g., https://www.yourbloggingdomain.com/how-to-make-the-perfect-cup-of-tea) ). In addition to this, you would want to use an https-based connection to further secure your website.
  • A Custom 404 Page: If you get too many people hitting your blog post or website’s URL by mistake, you can set up a custom 404 page that can help direct them to the right place. When a user clicks on a link to one of your blog posts or websites, they will be presented with a 404 error page that gives them the options to proceed to another page or return to the source of the link.
  • A Redirect From Domain To Another Domain: If you run a multilingual blog or website, you can set up redirects so that when a user clicks on a link, they are automatically redirected to the corresponding language. For instance, let’s say your English blog is at https://blog.example.com/ and you have a French blog at https://blog.example.com/fr/. You can easily create a redirect from the English blog to the French one so that when a user clicks on a link on the English blog, they are automatically taken to the French one. In the case of a 404 error, you would simply specify the new location as https://blog.example.com/fr/.
  • A Redirect From Domain To Anchor: If you run a store or a blog that sells a lot of affiliate products, you can set up a redirect from your affiliate program to a special page that helps new customers find your products. When a user clicks on a link to one of your affiliate products, they will be automatically taken to a product page where they can learn more about the item and make a purchase if they’re interested. You can put an anchor text on this page to make it easier for users to find when they search for related products.
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  • When Should You Use Redirects?

    Redirects are often used to provide a better user experience. Since people are more likely to leave a website or blog that isn’t functioning correctly, setting up a temporary redirect can save you a lot of trouble down the road. You should only use redirects when necessary and for the most part, you should opt for the permanent redirect as soon as possible.