Have you ever been thinking about creating an email list using a tool like ClickFunnels? If so, then congratulations! Your business is about to grow by leaps and bounds because you’ve decided to take advantage of a free tool that can actually generate massive engagement and interest around your product or service.

If you’re looking for an affordable yet high-quality web-based toolset that can help you build your email list and drive sales, then consider exploring ClickFunnels. Here we’re going to break down the key differences between the popular conversion tool and why you should consider using it.

Why Should You Use ClickFunnels?

If you’ve ever done business on the internet then you know that building an email list is one of the most effective ways to engage with your audience and build a relationship with them. Email marketing is a reliable source of income for many businesses because it’s so easy to perform, requires very little effort, and there’s a huge audience that you can reach out to directly.

You can use your email list to engage with your audience by sending out regular emails containing valuable content that relates to your niche. Additionally, you can use automated emailing tools like ClickFunnels to allow you to send out emails automatically on a weekly basis, which will grow your audience and build your income quickly and efficiently.

Here’s a breakdown of the reasons why you should use ClickFunnels:

Massive Conversion Rate

The first thing you’re going to want to do once you decide to use ClickFunnels is sign up for the free trial. Once you do that, you’ll automatically be taken to the dashboard, where you can begin setting up your funnel. What is a funnel, you ask?

A funnel, as the name suggests, is a series of steps or levels that someone must follow in order to get from point A to point B. In the case of a sales funnel, point A is the person who enters their email address onto the form on a website or landing page, and point B is the person who makes a purchase or signs up for a trial/program. Each of these stages is termed a ‘conversion’, and the entire process is referred to as a ‘funnel.’

The beauty of the sales funnel concept is that you identify the stages of a potential customer’s path to purchase, and you can then devise specific strategies to encourage them to take action and enter the top of the funnel as often as possible. Essentially, you’re guiding a prospective customer from casual visitor to loyal customer and eventually, perhaps, a paying customer. If you’re using email marketing to grow your business, then the concept of a funnel makes perfect sense.

Actionetics, The Ultimate Email Marketing Platform

Before we wrap up, let’s take a quick detour to explain something called ‘Actionetics.’ Actionetics is the all-in-one email marketing platform that’s made ​​available to everyone through the ClickFunnels’ dashboard, which we mentioned earlier. Nowadays, everyone from large businesses to personal bloggers use email marketing to grow their business and following, and the fact that it’s a very flexible and user-friendly product is making it very popular.

To put it simply, Actionetics is a tool that allows you to create a series of automated email campaigns that you can send to your audience without needing to lift a finger. You can use the tool to collect emails, segment your audience, and trigger automated emails based on user behavior.

For instance, if you use HubSpot, then you know that you can use their inbound approach to attract, engage, and delight your ideal customers. If you’ve ever noticed, HubSpot lists ‘Attract’ as the first value in the marketing quadrant, which they define as follows:

“Attract is drawing in a direct non-spammy audience through content and marketing channels that are relevant and valuable to them. To be clear, attract should not be mistaken for ‘sell.’ ‘Sell’ indicates a transaction (i.e., a product or service is sold to the audience), while attract indicates an engagement (i.e., a relationship is formed between the audience and the brand or product).”

In other words, HubSpot’s Attract segment is about establishing credible, valuable, and trustworthy connections with consumers through valuable content that relates to their needs, wants, and aspirations. If you want to follow in HubSpot’s footsteps, then you can use Actionetics to help you get there.

Top Of Funnel Content

As we’ve established, a funnel is a logical structure that you can use to develop a strategy for your email marketing campaign. One extremely effective tactic that you can use to grow your business is to focus on creating content that ranks high in the search engine results pages (SERPs). This content should be valuable, authoritative, and trusted sources of information, preferably within your niche.

If someone were to create a funnel, they would start with blog posts that provide valuable information, such as an e-book or an in-depth how-to guide. Then, they would move on to more detail-oriented pieces that educate and inform the reader while also providing value.

The important thing to consider about this type of content is that it’s usually short and to the point, and it contains an abundance of useful information that’s easily digestible. Think of a quick, easy-to-understand how-to guide that you can share on social media platforms like Twitter.

Bottom Of Funnel Content

Of course, once you’ve gotten to the top of the funnel, you’ll want to work your way down to the bottom. What is the bottom of a funnel, you ask?

The bottom of a funnel is simply the final stage of a sales funnel, where the person who entered their email address at the beginning of the process makes a purchase or signs up for a trial program. As you can imagine, this is usually the most critical stage of the funnel, so you want to ensure that you’ve thoroughly prepared for this moment and have the promised content or offer (e.g., a free ebook) waiting for them.

In most cases, this will be a landing page that you created specifically for this purpose, and it will contain all the relevant information that the person needs to make a purchase. If you’re using a tool like ClickFunnels, then you can put the finishing touches on the page and have it live, ready to engage with your audience and grow your business.