Why Are You Asking?
You want to know whether you can use clickfunnels with the security firm, Legalshield.
You’ve tried to integrate the two platforms and run experiments to figure out how they work together. But, rather than continuing to experiment, you’d like to know if there’s an official answer.
You’re wondering whether the companies are compatible or can work together to improve your chance of success as a commercial entrant.
We’ll answer your question below, but before we do, let’s start by asking you a few more questions about your business and marketing strategy.
Who is your ideal buyer?
This is the first question we need to answer to fully understand your business and marketing strategy. Who is your ideal buyer? What do they need? What makes them unique? How are you going to convince them to purchase your product or service?
In creating an ideal buyer persona (or individuals), you’ll want to incorporate aspects of your target audience. For example, if you’re trying to grow your business in the security industry, you’ll want to create someone who fits this bill perfectly. You can find a lot of information on the internet about creating a persona. Just remember that you’re trying to match up behavior to personality, so be sure that you align the two.
Where are you in the buying cycle?
The next question we have is about your position in the buying cycle. Where are you in the process? What stage are you at?
Depending on your industry, you’ll want to consider where you are in the buying cycle. For example, if you’re selling software to small businesses, you’ll want to consider whether they’re at the decision-making stage or whether they’re ready to buy now. Research tends to show that users who have been through the decision-making stage are four times more likely to buy your product than those who have not.
Determining where you are in the buying cycle can help you to decide what marketing approach to take, which you’ll dive into below. For now, just consider this stage as a starting point for your research.
Why is conversion so important to you?
Why are you focused so much on conversion? What do you believe it takes to succeed in your industry? How is conversion going to help you move the needle?
When we talk about digital marketing, most people think about SEO, content marketing, and paid media—all methods for getting people to your site. But, what happens after they visit your site?
Profit margins in most industries are slim. To turn a profit, you need to get people to act. So, what do you do after they visit your site? You can try selling them something, but chances are they’re not going to make a purchase right then and there. Instead, you’ll want to get them to take the next step. This is where conversion comes in.
You’re going to want to look into how many people are clicking each part of your website. By understanding the anatomy of a conversion, you’ll be able to fix problems and see results faster. For example, if you notice that visitors are losing interest and quickly moving to the next item on your website, you’ll want to work on fixing this problem. If you notice that people are having a hard time finding what they’re looking for, you’ll want to work on making the navigation more user-friendly. Both of these examples would lead to improved conversion rates.
What is your marketing strategy?
So far, we’ve established that you’ve got a clear picture in mind of who you’re trying to reach and why. Now, you’ll want to lay out a plan to get there.
Do you have a written plan or is it more of an organic process? If you’ve got a brand new venture and you’re using an online marketing agency, they may offer some plan templates or you can use an email marketing platform to set up automated campaigns.
Do you have a marketing budget?
Budgets are great. They let you see how much you can actually spend on certain campaigns and also allow for some wiggle room if unexpected expenses come up. But, we’re getting ahead of ourselves.
To work with an SEO agency, you’ll want to consider what your total budget is and how much you’re willing to spend. An SEO agency is going to show you the results of your campaign for free, but you’ll need to pay for traffic and conversion. So, if your budget allows, go for it! Otherwise, you may need to look for a cheaper agency that offers basic SEO packages.
What sets you apart from the competition?
The last thing you want to do is put yourself in a situation where you’re competing for customers with other businesses. If you want to ensure your business continues to thrive, you’ll want to set yourself apart from the competition.
To figure this out, you’ll want to do a quick internet search on your industry and competition. You’ll want to look at their websites, read their blogs, and examine their social media platforms. This is going to give you a clear picture of what is—and what is not—setting you apart from the competition. Hopefully, this article will give you some good ideas about how to set yourself apart from the competition and make your business stand out above the rest.