You’ve been dreaming about creating your own website for as long as you can remember. Finally, that dream has come true! You’ve launched your product or service, and now you’re trying to figure out how to encourage customers to come back for more.
So you’ve decided to create a landing page to play host to all your glorious products. You’ve spent hours browsing the internet, looking for the perfect software that will help you build the perfect website. And there it is, that perfect software, Clickfunnels.
If you’re reading this, I assume that you’ve at least heard of Clickfunnels. It is, without a doubt, one of the most popular and well known SaaS products out there. The question is: why?
Here’s a simple and honest answer:
Using Clickfunnels to build a site is actually very easy. But the simplicity of the tool belies its power. Clickfunnels provides all the essential building blocks that you need to launch a successful website. With just a few clicks of the mouse, you can have a functional, search engine optimized, and engaging website. Not to mention all the different types of landing pages, e-commerce stores, and membership sites that you can create.
So how exactly does this tool work? Let’s take a closer look.
User Experience Is Key
As a business owner, you know that your website is essentially a reflection of you, your values, and what you’re offering. In today’s world, a great user experience is something almost everyone can agree on. From the way a website handles logins and errors, to the visual appeal of the site itself, everything counts.
A user-centered approach means that you should always be thinking about what your visitors want, rather than what you want for your own sake. When a visitor lands on your site, they want to immediately feel comfortable, engaged, and excited about what you have to offer. Your job is to provide them with a great user experience and encourage them to stay on your site as long as possible. This way, you’ll generate more leads and eventually, make more sales.
Make It Search Engine Optimized (SEO)
In 2017, over 78% of American adults googled something while shopping, according to HubSpot Blogs research. And what do they google while they’re shopping? Everything from clothing to food to travel.
As your customers can’t help but be constantly tuned into the internet while they’re searching for products and services like yours, it’s essential that you offer good search engine optimization (SEO). If your site doesn’t appear in the top three search results when someone is looking for your product, then you’re losing out on a large portion of potential customers. You can have the best product in the world, but if it’s not optimized for search, then it doesn’t matter.
Fortunately for you, optimizing your product for search is easy with Clickfunnels. The tool makes creating SEO-friendly websites fairly painless. The good thing is that as soon as you create a new site using Clickfunnels, you’ll see instant results. While other tools can take days or even weeks to have an effect, Clickfunnels provides instant results as soon as you publish a new page.
Get An Email Follow Up Sequence That Works
It’s always nice when a potential customer decides to give your company a try. You’ve invested so much in getting these leads, and you want to make sure that they’re going to be happy with what you have to offer. One way of doing this is through an email follow-up sequence.
You can use many of the same tactics to encourage customers to continue into your website. From getting in touch via email to providing an exceptional customer experience, to eventually convincing them to purchase your product or service if you’re an e-commerce store.
An email marketing sequence is actually quite easy to set up with Clickfunnels. Just choose your email service, set up a campaign, and then start creating emails. You can use a tool like Mailchimp to easily choose addresses from your list, or you can type out individual emails and send them to your list.
The beauty of an email follow up sequence is that you can use all the same tactics that you do to attract attention, encourage someone to try out your product, and then continue as a customer. So, even if someone decides not to purchase your product after seeing one of your emails, you can engage with them via email to get them to change their mind. At the very least, you’ll have another lead to nurture.
Create Different Types Of Landing Pages To Convert Leads Into Sales
If you’re an online business looking for ways to promote your product, then you might decide that landing pages are the way to go. A landing page is simply a website page that you create in order to attract visitors to take a certain action, such as make a purchase or sign up for a mailing list.
You can use many different types of landing pages; each with their own unique purposes. Choose a landing page type that is the most appropriate for your needs.
For example, if you’re looking to generate more leads, then you might decide that a lead generation landing page will be the best option. This kind of page will encourage interested parties to provide their email address or other contact information by appearing to be a trustworthy source that offers valuable information.
To learn more, check out the Landings page template that comes with Clickfunnels, or create your own. The choice is completely up to you!
The Importance Of Website Speed
Just because you’ve published a new page on your website doesn’t mean that your visitors have to wait days or even weeks to see the benefits. While it’s great that you’ve finally got a website up and running, it’s not good if it’s so slow that people give up and leave.
Even though the days of slow, sluggish websites are mostly over, you need to keep your eye on the speed of your website. Like all the other pieces of the puzzle that you need to have in place in order to run a successful business, the speed of your website is important.
What’s more, in today’s world, everyone has fast broadband internet. So expecting your visitors to sit and wait for your website to load is no longer necessary. Create a fast, mobile-friendly website, and you’ll be ahead of the game.
Back-End Features That Help
In addition to making it easy to build a website, Clickfunnels has a lot more that you can use, once you’ve built it.
From a basic membership site to an e-commerce store, a blog, or a lead generation page, there’s a lot more you can do with a site that you’ve built using Clickfunnels. You can use the back-end features to their fullest, and really push the limits of what your new site can do. This is especially helpful for those who are struggling with the basic usage of the tool, as there’s a lot more you can do once you know how to use it.
One of the biggest selling points of Clickfunnels is how much it costs. Especially since it is one of the most popular and well-known SaaS products out there, you’ll find a lot of people who are trying to save money where they can, and that includes you.
If you’ve been following my blog posts for a while, then you’ll know that I always stress the importance of cost effectiveness when it comes to business. You need to look for ways to save, to cut corners, and to not be as extravagant as you would if you were running your own business. That’s why I’m constantly looking for ways to reduce my expenses, whether it’s through tools or other software, or even a simpler process that I can implement myself.
When it comes to creating or using a website, you’ll soon find that there are lots of costs involved. However, you’ll also find that a well-designed, user-friendly website can do a lot more for your business than you’d think. By using tools like Clickfunnels, you can create a website in no time, at a reasonable cost, and with all the essential features that you need to effectively promote your business, whether you’re an entrepreneur, a solopreneur, or even just an individual.