You can use A/B testing to understand the effectiveness of different landing pages and content. As you build out your link building efforts, you want to be sure that you are sending traffic to the right pages and not to a single homepage.
You can use a tool like Clickfunnels to create and manage multiple A/B testing websites in one place. With Clickfunnels, you can quickly create a second website with a different URL (Uniform Resource Locator) and set it up for A/B testing.
This post will teach you how to direct traffic to A/B testing landing pages on clickfunnels.
Why A/B Testing
Put yourself in your customer’s shoes for a moment, how would you approach a sales page?
Do you scroll down the page, scanning the short paragraph of text or do you scan the images and videos first?
You’re most likely to become engaged with the content that suits your needs and interests first. In marketing, this is called ‘user-generated content’ and it is extremely effective.
In order to understand the effectiveness of different landing pages, you must A/B test them. You can’t know for certain which of the two versions works best without putting it to the test. This is especially important if you decide to make major changes to the page after it has initially been tested. You can then compare the two versions and choose the one that works best.
How To A/B Test A Clickfunnels Page
Let’s say you’re creating a sales page for a product or service and you want to try out 2 different landing page designs. After you have built out your page, you will use a tool like Clickfunnels to create an A/B testing version. This will make it easy to compare the two different pages and track the results of your testing.
On the left side of your dashboard, click on the gear icon and select ‘A/B Testing.’ This will take you to the settings tab where you can configure the live URL of your newly created A/B testing site. Make sure you create a separate domain for this site (i.e., clickfunnels.com vs. abtest.com).
Along with the URL, you will need to enter a brief description for your A/B testing site. Once you’ve set these options, you can go back to your dashboard and begin making changes to the pages of your site. To edit a page, simply click on the gear icon next to that specific page and select ‘A/B Testing’ again.
When you are finished making changes, go back to your A/B testing dashboard and click on ‘Create Testing Variation’ to start the process of generating traffic to your site. In under 5 minutes, you’ll have a fully configured A/B testing site.
You can use the tools on the left side of your dashboard to upload a logo, banner or other images to your new A/B testing site. You can also use the field below to enter a headline for your A/B testing site.
Track And Analyze Results
Once you have your two testing sites up and running, you can begin tracking the results of the A/B test. In under 10 minutes, you can launch a custom Google Analytics tracking code snippet to track and analyze results.
Go to your ‘Admin’ panel on the right side of your dashboard and click on ‘Analytics.’ From here you can create and manage your own Google Analytics accounts as well as track the results of your tests. You can choose to use the ‘newest’ or’most visited’ metrics to track the results of your tests. Simply create a new custom report and choose the metric you want to use to evaluate the success of your A/B test. Your new report will then be available for you to review and analyze in under 5 minutes.
What About Link Building And SEO?
When you are building out your link building campaign, it is extremely important to send traffic to high-value, authoritative sites that are relevant to your target audience. When a potential client arrives at your website from an external source and lands on a page that is not completely relevant to their interests, you risk wasting their time and losing them as a customer. Why? Because they could be experiencing a completely different experience on your site.
You must have a relevant page on your site that relates to the topic they came in on. If they come in on the subject of ‘travel’ and you have a page about ‘health issues’ related to travel, then that page will not cut it. When you are engaging with potential customers, you want to ensure that your website is filled with valuable content that will benefit them.
Using A/B Testing To Improve Conversion
Even if you create a dedicated sales page just to dole out product information, you must still have a landing page that welcomes visitors and gets them to engage with your content. This is where A/B testing comes in handy because you can easily compare the effectiveness of different page designs and choose the one that converts best. In addition to helping you choose the right page design, A/B testing can also help you find the right words to use on your page to grab your reader’s attention.
Even if you have a dedicated sales page, you still need to have a landing page. Now, instead of sending your traffic to a single page, you are sending them to a landing page which will either lead them to take a desired action (e.g., make a purchase) or get them to engage with your content.
You can use A/B testing to discover the words and designs that work best to get the desired action (e.g., purchase) and you can continue to use that version of the landing page for future interactions. Or, you can use the results of the A/B test to inform the next phase of your link building campaign. Keep in mind that if you get a decent amount of traffic, you can always conduct another round of A/B testing to improve SEO and gain more qualified leads. With the right analytics tool, you can literally test hundreds of combinations of landing page designs and words before you find the right formula for success.
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