You want to be able to sell more products, make more sales, and have more fun with your business.
How can you do that?
Well, maybe try one of the many different online marketplaces that can be helpful to you.
There are hundreds of ways that you can use to make your business more efficient,
and one of the best (and free) tools out there is Active Campaign.
If you’re not aware of what Active Campaign is or how it works, I’ll explain it to you.
What Is Active Campaign?
As the name suggests, Active Campaign is an email marketing platform built to be “active” – meaning it won’t just send out email messages to your subscribers, but it will also give you real-time updates as to which messages are performing the best and which ones you should consider canceling.
You don’t have to run around manually updating your sales funnel by hand,
which is a major advantage of having an email marketing platform like Active Campaign in the first place.
If you’ve ever spent any time on Google Ads, you’ll know that getting more engaged
(clicking on ads, viewing them, and even claiming them as conversions)
is far more profitable than simply driving traffic to your site.
Active Campaign makes it easy to get real-time access to your account,
knowing which of your campaigns are driving the most leads and sales.
You’ll also be able to track the progress of your campaigns by watching the engagement
– and it will be free.
Why Should You Try Active Campaign?
Let’s dive into the advantages of using Active Campaign for your e-commerce store.
One of the primary concerns that almost all e-commerce store owners have
when it comes to email marketing is delivering the right message to the right audience at the right time.
If you’re serious about growing your store, you’ll need to take the time to figure out your target audience and deliver the right message to them.
If possible, you’ll want to avoid spamming your subscribers with unnecessary promotions – especially if you’ve just signed up for an email marketing service.
Spam is one of the primary reasons why people unsubscribe from their email lists,
so it’s important to take the time to develop a subscriber list comprised of genuine interested parties.
You can use tools like Active Campaign to build and grow your email list,
analyzing the interests of your current subscribers to see the content that they’re most interested in.
As a store owner, you’ll also need to decide how much of an email you want to send out – whether you want to send out weekly emails or monthly emails or even only special notifications when a new product is available.
The choice is up to you and depends on how much you want to grow your email list and how often you want to send out emails.
One of the great things about Active Campaign is that it allows you to set up automated email campaigns.
This means that you can set a series of emails to be sent out at regular intervals – whether daily, weekly, or even monthly.
If you’re worried about hitting your email subscriber base repeatedly with too many emails or promotions, you can opt out of automated emails and set up specific emails to be sent to your subscribers on a manual basis.
With Active Campaign, you can have all of the emails that you want to send out – without the fear of spamming your list.
Features That Make Active Campaign Worth Trying Out
With Active Campaign, you’ll have the opportunity to try out a variety of different emails with a single click – which is a time-saving feature that allows you to get real-time feedback on which emails are most effective and which ones to cancel.
You won’t have to go through each email and manually mark it as either “delivered” or “undelivered” – the system will take care of that for you, automatically.
Another time-saving feature of Active Campaign is that you can create email campaigns rapidly and easily.
If you’ve ever tried to build an email list using a free tool like MailChimp or Aweber, then you’ll know that it’s not only tiresome but also time-consuming.
With Active Campaign, you can simply choose the type of email template that you want to use,
enter your email address, and within minutes, you’ll have a fully functional email marketing campaign.
If you decide that you want to try out a paid version of Active Campaign, you’ll be able to enjoy even more features for up to $20/mo.
You can also save templates for later use or even share them with your colleagues.
If you’re looking for an email marketing service that will help you grow your email list and eventually your business, then give Active Campaign a try.