The world of online marketing is changing. Traditional adverts are being replaced with organic search, and text-based content is being drowned out by visuals.
Why? Well, people are now more likely to seek out information via a video than they are via text, and many businesses are taking advantage of this.
The Rise Of Video Marketing
Statistics show that video is going to be a significant part of our life in the coming years. According to HubSpot Blogs, the share of video content on the world’s largest social networks (Facebook, Instagram, and TikTok) will be 75% by 2021.
This represents a massive opportunity for business owners to take advantage of and grow their business via video.
The question is, “How can I use video to attract and retain customers?”
The Answer Lies In Clikfunnels
If you’re looking to grow your business via video, the answer largely lies in the fact that you can build a powerful video campaign within the confines of a digital marketing agency like Unity Media.
Why? Well, Unity has the vast experience of running marketing campaigns for businesses of all sizes, so they can ensure you get the best possible results from your video marketing campaign.
Plus, they have the connections within the video industry that allow you to reach the right audience, and the platforms like TikTok and YouTube that host incredible amounts of content, making it easier for you to reach your target audience, no matter where they are in the world.
So, if you’re looking to set up a video marketing campaign, whether you have a business to grow or an existing brand you want to promote, then consider talking to Unity about creating a custom plan for you.
Video Campaign Set Up
To get started, you’ll need to choose your preferred marketing channel and select the video program you’d like to use. Then, you’ll need to set your budget and create a plan on how you’ll use the video campaign to drive traffic to your site or social platform.
Once you have your plans in place, you can begin creating content for your video campaign. To kick things off, you could create a short explainer video to introduce your product or service, or you could produce a tutorial video to teach your customers how to use your product or service.
From there, you can branch out and create a range of engaging content, from branded videos to showcase your products and services, to how-to videos to teach your customers various topics related to your industry.
Branded, Product, And Service Videos
As you would with any other marketing channel, you can further tailor your content to suit the specific needs of your target audience. For example, if your aim is to secure new customers, then you can create bespoke videos to appeal to your audience.
But if your goal is to raise brand awareness or promote a specific product or service, then you can create branded videos, showcasing your product or service, or you can produce educational videos on the subject matter you’re trying to get across.
How To Create Amazing Videos
So, if you’re looking to create amazing videos to promote your business, then consider this your handbook. Within these pages, you’ll discover the key tips and guidance you need to make the most of YouTube and other platforms, such as TikTok.
In particular, YouTube creators recommend that you take the following steps to ensure your videos stand out:
- Research the video niche you’re entering
- Research the topics that best fit your target audience
- Research how to create engaging content that will keep your audience interested
- Plan out the structure of your video, with a specific call to action at the end
- Don’t beat around the bush, get straight to the point
- Tailor your message to suit the platform you’re using
- Create engaging titles and descriptions that will bring in more views
- Use high-quality images
- Make your videos short, snappy, and interesting
- Include all the relevant details
- Make sure your voice is heard
- And finally, create more than one video to spread the word about your business
Additionally, video content creators advise against putting too much text in your video.
If your video is text-heavy, especially when compared to the surrounding images, then your video will likely struggle to stand out among the heaps of similar content available on YouTube. To avoid this, you should strive to create an engaging story around images.
Seven Tips For Building A Brand
If you’re looking to create an engaging story around your brand, then consider these seven tips to create the most memorable experience for your customers.
1) Be Genuine
Your customers can tell the difference between a marketing company and a genuine brand. The former will often promote cheap products or services to reach a mass audience, whereas a genuine brand will be focused on delivering the best possible product or service, with the utmost care and attention to detail.
This may require you to put in the extra effort to ensure each product or service you promote is of the highest quality. However, the investment will be worth it, as a genuine brand will almost certainly rise above the rest.
Further, since customers are the bread and butter of any business, focus on what you can do for them rather than what you can do for your company.
2) Use A Human Voice
Even if you’re creating a video for marketing purposes, you shouldn’t cut corners by using computer-generated voices. Your customers connect more with a video featuring a human voice, as opposed to a robotic one.
The key is to find a voice that suits your brand, and while there’s no saying for sure, you’ll usually find that people connect best with British accents. To prove this point, HubSpot Blogs ran an experiment whereby they took a video titled ‘How to Build a Brand’, narrated by a British accent, and found that it received twice as much engagement as the video with a standard American accent.
Now, this might seem like an insignificant fact, but consider this: the market share of American manufacturers fell by 19 percent between 2016 and 2017, while that of Chinese manufacturers increased by 12 percent.
If you’re looking to grow your business within the next five years, then you might consider looking beyond the UK for your accent. Alternatively, you could try for a more neutral accent, as there’s no saying what the future of global trade might be.
3) Highlight The Benefits
It’s important to get your customers’ attention in the right way, and one of the best ways to do this is to highlight the benefits that your product or service offers. The rule of thumb here is ‘Show, don’t tell’. Simply put, you want to demonstrate the features that make your product or service stand out, without going overboard and overwhelming the viewer with a laundry list of its benefits.
For example, if you’re marketing an office product, you could promote the fact that it’s eco-friendly or has the option to customise the colors, or that it’s made of recycled materials.
You can also use testimonials from real customers to highlight the many benefits that your product or service offers. An excellent way to gain trust is to offer a money-back guarantee, or some other form of relief if the product is defective.
4) Incorporate Video Into Your Website
Since the dawn of time, the web has been a place for information. However, in today’s world, people are increasingly turning to video to learn about a business, brand, or product.
Simply put, customers are searching for video content, whether it’s product demos, FAQs, how-to guides, unboxings, etc., and businesses can take advantage of this by incorporating video into their websites.
If your business doesn’t have a WordPress blog, then you can use a service like YouTube to create and host video content, and then embed the content onto your website, using a tool like Hootsuite’s Video Embed Widget.
This is an excellent place to promote your products and services, whether you have existing ones that you want to promote or you’re planning on launching a new venture.
5) Keep It Light