There is one question that seems to be on every entrepreneur’s mind: how do I get my website to rank on Page 1 of Google?
In the last few years, Google has been steadily shifting their algorithms to favor content that is useful, timely, and authoritative.
This trend has effectively shut the door on “quick wins” in internet marketing, because the practical value of most “get ranked on Page 1 of Google in under 30 days!” strategies is greatly reduced.
To put it simply, Google wants to favor content that teaches over content that just shows up.
This is great news for budding entrepreneurs, because it means there is now an opportunity to build a profitable business while still following all the standard practices of a digital marketer.
Action #1: Build authority.
The way to build authority is by creating valuable, authoritative content that answers frequently asked questions. For example, if there is no clear answer in the FAQ section of your website, you can create a blog post that answers that question. Your blog post might also contain a link to more in-depth information about the topic.
When an internet user searches for a topic, they will most likely click on the first result that pops up.
You want your website to be that authoritative, well-revered resource in your industry. So, if you’re struggling with the same questions that you’re sure your audience has, you can bet they’ll be coming back for more.
The more you publish, the more people will see you as an authoritative source on your industry. When others in your industry see that you’re an authoritative source, they will naturally trust you and what you have to say. So, by creating more engaging content, you’re also letting your audience learn more about your product, service, or theme, which in turn makes them more engaged with your content.
Action #2: Use keywords in your content.
The keywords you use in your content have the same effect as the articles that appear on your website’s front page. These are the words and phrases that people use to find products, services, and articles like yours.
When someone is searching for a product or service related to your niche, they will use keywords to find content that relates to their interests. For example, if you are in the real estate industry and you want to rank for the term “best mortgage rates,” you would want to include that keyword in each blog post you publish.
If you want to appear in the organic rankings of Google, you need to incorporate those keywords throughout your content.
You can use tools like Google Keyword Planner, which is free, to find the keywords you should be using in your content. Don’t worry – you don’t need to run out and spend a large sum of money on paid keyword tools. You can also use the keyword research tool built into Google Docs, which is free. Just make sure you don’t go overboard and stuff your content full of keywords. Doing this can make your writing sound unnatural and unappetizing to the human eye.
Action #3: Build links.
Inbound marketers and internet marketers talk about “building links” to increase the authority of a site or page. When someone chooses to follow a link, they are assuming that the website they are going to is relevant and authoritative with respect to what they are looking for.
You need to set up a series of small links to other authoritative websites related to your niche. When someone clicks on a link, they will be taken to a completely different website, but one that relates to what they are reading on your own site. For example, if you are writing about mortgages and you have a link to an article about tax liens, your reader will assume that the article they are landing on is somehow related to mortgages.
A few years ago, when someone clicked on a link to visit a different website, they probably expected to see a completely different layout and design. However, in today’s world, the vast majority of websites essentially look the same. So, when someone clicks on a link, they expect to land on a website that functions in the same way the first site did. In other words, the back-end of the site should look just like the front-end. This is why it’s so important to build a quality back-end for your website. It will drastically increase the odds that people will continue to visit your site.
If you want to increase the authority of your site, follow the steps above. Remember, if you want to appear in the organic rankings of Google, you need to continue to build authoritative content.
If you ever find yourself asking “how do I get my site to rank on Page 1 of Google?” the answer is simple: just follow the steps above. While it is not impossible to get ranked on the first page of Google, it certainly is not easy. Still, as long as you continue to build and publish valuable content, you will sooner or later make it to the top of the heap. Good luck out there.