Most people think that building a funnel is as easy as just collecting email addresses and selling them a product, but there is more to it than that. There are a lot of steps that you need to follow to build a successful funnel. In this article, we will discuss the step-by-step process of how to build a basic funnel.

1. Pick a Funnel Niche

The very first step is to pick a niche. What is a niche? A niche is a “small market or segment” within the large market for a product. For example, “gym wear for women” is a niche within the general category of “fitness”. When you choose a niche, you are narrowing your target audience and tailoring your content to appeal to a specific group of people. To choose the right niche, you will need to consider various factors such as;

  • The size of the audience
  • The psychographics of the audience
  • The level of education
  • The age
  • The gender
  • The geographical location
  • The socioeconomic status
  • The interest levels of your current subscribers

For example, if you decide that “gym wear for women” is a niche within the general category of “fitness”, your target audience will be women who are interested in working out and staying fit. You can use free tools like Google Trends or Google Analytics to easily find online communities that correspond with your chosen niche. Once you have found the communities, you can use these tools to find the most popular topics, and the most popular authors within those topics.

2. Pick a Sales Funnel Platform

The next step is to pick a sales funnel platform. There are a few things that you need to keep in mind when choosing a funnel platform;

  • The cost
  • The features
  • The usability
  • The integration with other services

The cost is probably the most important factor since you are investing in this platform. You don’t want to choose a subscription-based pricing model if you can avoid it, as this will make you lose money in the long term. Look for a free trial or a money-back guarantee if you are worried about losing a penny. It’s also important to find a funnel platform that offers all the necessary features that you need. Some of the essential features that you will need in a sales funnel platform are;

  • A landing page
  • An email marketing campaign manager
  • Automated email marketing campaigns
  • List building
  • Triggered email campaigns
  • A/B testing
  • Funnel reporting
  • And more…

Other things to keep in mind when choosing a funnel platform are usability and integration with other services. It would be best if the platform is made with intuitive UI (User Interface) so that you can easily navigate and perform all the necessary tasks. Also, make sure that the platform is easy to integrate with other services that you may use, for example, if you are a Shopify store and you want to integrate your Shopify store with your email marketing manager, choose a platform that is easy to integrate with Shopify. This will save you a lot of time and ensure that all your emails match the branding and look of your store. Lastly, make sure that the platform is legally compliant since you are sending email marketing messages.

3. Set Up Your Email Marketing Campaign

The next step is to set up your email marketing campaign. To do this, you will need to enter a name for your marketing campaign, select a template, and then, you will need to add some content to it. Content will be the main driver of your email marketing campaign, and it will determine how well your campaign performs. When choosing content, it is important to go for something that is going to be valuable to your target audience, but something that they didn’t already know about. The purpose of your content is to educate your audience about your product or service, or to encourage them to take action and make a purchase. It is also important to create content that is easy to read and interesting.

4. Create a Funnel Template

Once you have your email marketing campaign set up, it’s time to create a funnel template. A funnel template is simply a pre-designed layout that you can use to send out your email messages. When creating a funnel template, it is important to keep in mind;

  • The header of the email
  • The body of the email
  • The footer of the email
  • The style
  • The display of the email
  • The confirmation page

The header is what you see at the top of the email when it is opened. The body is what you see when you open the email, and the footer is what you see at the bottom of the email. The style defines the overall look and feel of the email, while the display is the size and shape of the window that you are sending the email in. A common mistake that people make when creating a funnel template is to leave out the header and the body of the email, but including the footer and the style. When someone clicks on a website link in the email that you sent, what they will see is the header, the body, and the footer, but not the style. Therefore, if you are creating a new email, there is no point including a style that doesn’t correspond with the rest of the email.

5. Customize Your Email Signature

The next step is to customize your email signature. Your email signature is simply your email’s opening line or the first part of your email message. To add a personal touch to your email signature, you can enter your name, company name, or blog’s name. You can also choose to include your social media accounts so that your email audience can get to know you better.

6. Set Up Automated Email Marketing

Once you have entered your email signature and added your social media accounts, it’s time to set up automated email marketing. To do this, you will need to click on the “settings” button that is located in the upper right corner of your email marketing dashboard. Then, you will need to enter your email marketing provider’s credentials so that you can connect with your email audience.

What is an email marketing provider? An email marketing provider is a company that manages the sending of email messages on your behalf. The benefit of using an email marketing provider is that they will take care of delivering the emails, creating beautiful custom banners, and measuring the success of your email marketing campaigns. Most importantly, they will take care of delivering valuable content to your audience, which leads to greater engagement and higher click-through rates.

7. Set Up Subscription-Based Pricing

The last step is to set up subscription-based pricing. You will need to go to your Sales Funnel Platform’s pricing options and create a plan that you will use for your email marketing campaigns. You can choose to have different pricing plans depending on how much traffic your website receives, or you can choose a free plan with certain limitations.

The very first thing that you need to do is to set a price for each of your pricing plans, and make sure that this price is legal and achievable. The second thing to do is to define the limitations of the free plan. The last thing to do is to publish your plan and get ready to take orders.

Hopefully, this article will help you understand the steps that you need to follow to build a successful email marketing campaign. Building a successful email marketing campaign takes time and patience, but it is well worth it. This is why we recommend that you focus on building one for the next month, and then, you can revisit this section and optimize the workflow.