You’ve decided to take the leap and expand your business – congratulations! There are a few things you should do to make sure your new website is ready for customers, including creating a new version of your website using the WordPress platform. The good news is, you can launch a new version of ClickFunnels in 2 days.
Here’s what you need to do:
On day 1, you’ll want to focus on the structure and the look of your new site. You don’t need to do much beyond adding content and publishing posts – in other words, creating the skeleton of your site. You can use any content from your old site (just make sure you have the legal right to use it) and then use a tool like Unite to connect the various pieces of content. You’ll also want to set up some basic SEO on your new site (using a free tool like Google Adwords or Bing Ads).
On day 2, you’ll want to get a little more creative and then launch a new version of your site that is fully optimized for conversions.
You’ll want to start by creating an engaging Headline and subhead that draws the eye and compels the reader to click (or tap) on your content.
After that, you’ll want to layer on more persuasive content to make the person reading your blog post or website headline more probable to click (or tap) on your offer.
You can also use an analytics platform like Google Analytics to track the paths that readers take as they navigate your blog or website. This will help you determine what content is performing best and then utilize that information to optimize future content. For example, you might discover that new articles on social media engagement generate the most clicks – so you could focus your efforts on this area.
Last but not least, you’ll want to create a brand voice and aesthetic that makes your blog or website stand out above the rest. Think of a combination of colors, fonts, and images that you’d use to clearly define your brand. You can also use a tool like Houzz to discover the “voice” of your customer’s experience – the way they want you to speak about them – as well as the aesthetic they most prefer. When you have both of these elements in place, it will be much more likely for someone to click on your content when you publish new content.
After you’ve had your new site for a while, you can revisit this process and continue to make small tweaks to polish it up and get it ready for the next phase of growth.