Both Amazon and ClickFunnels provide excellent tools to help you grow your email list and make more money from your digital marketing efforts. But which one is best for your company? The answer depends on a number of factors.


Both Amazon and ClickFunnels offer an abundance of features to help you automate your email marketing processes. Here’s a quick comparison of their features.

Feature |Amazon|ClickFunnels|

———————- |—|—|

Auto-responders |Yes |Yes|Yes |

Template support |Yes |Yes|Yes |

Subscription options |None|Plan|Plan |

E-commerce integration |Yes |Yes|Yes |

Membership site |Yes |No|No |

A/B testing of email layouts |Yes |No|Yes |

Drip marketing |Yes |Yes|Yes |

Inventory management |Yes |Yes|Yes |

Lead scoring |Yes |Yes|Yes |

Customized landing pages |Yes |Yes|Yes |

Coupons |Yes |Yes|Yes |

User management |Yes |Yes|Yes |

Reporting & analytics |Yes |Yes|Yes |

Mobile responsiveness |Good|Good|Good |

A/B testing |Yes |No|Yes |


If price is a concern, then consider the cost of each of these software tools. Amazon’s a 97-day free trial version and then $2,000 per year. ClickFunnels starts at $14.95 per month with a $5,000 annual plan. If you need a more expensive feature, then ClickFunnels also offers a lifetime plan for $199 per month.

Based on these pricing details, it’s clear that ClickFunnels is the more expensive choice, but if you’re looking for a comprehensive and robust toolkit then it might be the right choice for you. On the other hand, if price isn’t a concern then Amazon’s software is the obvious choice since there’s no upfront fee and you can get started using their tools immediately.

User Experience

Depending on how long you’ve been in digital marketing, you’ll either love or hate the experience of using these tools. If you’re new to digital marketing, then getting used to using a tool like this might be challenging since most of these apps are designed for marketing gurus or experienced marketers.

On the plus side, both tools provide an abundance of educational materials that are easily accessible via the internet. If you’re looking for a place to learn more about marketing, then consider the wealth of information provided by these platforms.

On the other hand, if you’re looking for a fast and easy way to automate your marketing processes then you might find it more difficult to use these tools compared to your traditional point-and-click approach. For example, let’s say that you want to send an e-mail to your customers after they’ve visited a certain website. With traditional email marketing, you’d have to go through a series of steps to get the email delivered: from creating the email to finding the physical addresses of your customers to putting the email into action. With tools like Amazon and ClickFunnels, you can set up a quick automated email campaign in a matter of minutes.

In either case, experience with these tools is mostly positive, but if you’re new to digital marketing then you might want to consider using a simpler tool like MailChimp since it provides a free starter account. And if you’re looking for a more traditional approach to email marketing, then consider moving to a more streamlined tool like HubSpot or Pardot.


Finally, let’s not forget about reporting. Ideally, you should have a clear idea of what’s happening with the services you’re using since they both provide very useful analytics. With Amazon, you can access basic performance metrics such as open rates, click-through rates, and conversion rates. On the other hand, ClickFunnels provides more in-depth analytics as well as a full-fledged marketing dashboard. This way, you can monitor and analyze key performance metrics such as open rates, click-through rates, conversion rates, and revenue generated.


Based on the information above, it’s easy to decide that ClickFunnels is the best choice for your company if price isn’t an issue and you need a robust toolkit. On the other hand, if you’re looking for a simple way to automate your marketing processes then go with Amazon simply because there’s no contract and you can get started using their tools immediately.