In this article, you’ll learn about a powerful tool that will allow you to automate your email campaigns in no time: the trigger event in ClickFunnels.
The Basics Of Triggers
You’ll usually find two types of triggers in a funnel:
- End Points
A webhook is like a footnote to your website. When someone subscribes to your mailing list, for example, they’ll receive an email every time you have something new to share. A webhook allows you to automate this process and trigger sent emails at any time, even if you’re not actively promoting a special offer.
An end point is where someone interacts with your website. Typically, you’ll have both:
- An end point where they can sign up for your mailing list (e.g., a form)
- And a webhook for sending emails (e.g., a pingback or comment form)
When an interaction happens at the end point, such as signing up for a mailing list or making a purchase, the software will assign a specific action to that interaction. You can then automate this action in a workflow.
For example, if someone signs up for a free trial of your product from your blog post, you can choose to email them to confirm their signup or you can choose to automatically send them a freebie. And if they make a purchase of a particular product, you can choose to send them a receipt via email or you can automate the subscription to your product feed.
The Power Of The Trigger
When you use a trigger, you’re essentially linking a specific action to a specific point in a funnel. So, when a user takes a particular kind of action on the site (e.g., buys a product), that action will trigger an email campaign, whether it’s automated or not. Let’s take a look at a basic example.
1. First, you’ll need to create a workflow for each action you want to trigger an email campaign on. You can assign a click event to the action, such as buying a product or signing up for a mailing list, and choose when you want the email to be sent (e.g., after a purchase or signup).
2. Next, you’ll want to create a destination for each workflow. In our example, we’ll use a single email account for this (you can use whatever you want as long as you have an email service provider).
3. Then, you’ll want to pick a subject for each email and add a bit of text. When you’re done, you’ll have a couple of emails with content that is personalized for each recipient depending on their previous actions. You can then tweak the emails or send them to different email accounts if you want to scale your campaign.
While this campaign is entirely automated and doesn’t require much effort, it’s still important to understand the importance of the end point you picked for each action. Without this, your campaign won’t make much sense. Let’s take a look at our example again.
1. First, we visited the Funnel Hacker website and chose to sign up for their free email course. This took us to a form where we could enter our name, email, and website.
2. Then, we chose to buy a product from a designer’s shop. When we finished our purchase, we were shown a thank you page with a button that said “Enjoy Free Shipping.” When we clicked this button, we were brought to a thank you screen that had a distinct URL associated with it (e.g., https://funnelhacker.com/thank-you?utm_source=YOUR_SOURCE&utm_medium=web&utm_campaign=fh_buyer&utm_term=SOME_TERM).
3. Next, we chose to subscribe to the Funnel Hacker blog. When we did this, we were automatically subscribed to their newsletter. If we had visited the website earlier and hadn’t chosen to subscribe to the newsletter, we would have never known about the blog post that caused us to act and we would have never been sent the individual email that triggered this action.
Using The Funnel To Its Full Potential
If we were to use the above example on a larger scale, we would have a list of all the actions taken by the visitor to the site (e.g., purchased a product, signed up for a mailing list, or read an article). Each of these actions is a point in the funnel and it’s easy to see how taking these actions will naturally lead to more actions.
For instance, if someone buys a product from your store, you can choose to send them a receipt via email or you can automate the subscription to your product feed.
Websites that integrate with software companies like MailChimp allow you to do this kind of thing easily. When someone buys a product on your site, your software will interact with MailChimp to get the specific email addresses for each customer.
Using MailChimp’s API, you can then build automated email campaigns that trigger based on a combination of actions taken by site visitors and the conditions they meet (e.g., whether they make a purchase or not).
This is just one example of how you can use the power of triggers in your Funnel.
Triggers give you the ability to automate certain processes and make sure you follow up with someone who has shown interest in your product or service. You can also use them to send personalized emails based on someone’s previous actions and the items they have in their shopping cart or wish list. The possibilities are endless.