When you’re just getting started with email marketing, it’s important to learn the ropes. The good news is that there are a few simple techniques you can use to get started. In this article, we’ll cover three simple tactics to double your opt-in rate from emails.

1. Personalize Your Subject Lines

One of the simplest and most effective techniques for increasing opt-in rates is personalizing your subject lines. When someone sends you an email with the subject line, “Here is the latest news about xxx,” you’re going to open that email and be interested in what is being said. Your opt-in rate will likely increase because you’ll be more likely to read an email with a personalized subject line than one that simply says, “Here is the latest news about xxx.”

To test this out, create a new email campaign in your email marketing software and use the following subject lines:

  • “This is the best price ever on xxx” or
  • “Breaking news about xxx” or
  • “Special offer for xxx” or
  • “xxx offer”

Now, go through the email one by one and see how each one performed. Which subject line performed the best? If you noticed, all of them performed well. This means that you can use one of these subject lines in your next campaign.

2. Ask Your Subscribers To Help Out

Another way to increase your opt-in rate is to ask your subscribers to help out. You can do this in a variety of ways, but one of the simplest and most effective ways is to simply ask for their help. For example, you can say:

  • “As an xxx supporter, I’d love it if you’d help me spread the word about this campaign. Just forward this email to someone you know and ask them to sign up for our mailing list. If you do this, I’ll shout out your name in the next issue of my email newsletter!”
  • “Thanks for signing up for our mailing list! To continue receiving helpful tips and tricks on how to be an effective advocate for xxx, please click here to confirm your subscription.”
  • “I’m just getting started with my advocacy career and I need a few good people to be a part of this effort. If you can help out, please let me know.”
  • “Would you mind sharing this blog post on your social media accounts? It’ll really help me spread the word about xxx.”
  • “If you enjoyed this blog post, you may also enjoy my other blog post about xxx.”
  • “I’d love it if you could retweet this tweet about xxx to your followers: @Acme_Corp @xwordlabs
  • “Thanks for your help with the webinar! I will definitely be using your techniques to grow my business.”

You can also ask for help in a variety of ways. For example, you can say:

  • “As an xxx supporter, I’d love it if you’d help me spread the word about this campaign. Just forward this email to someone you know and ask them to sign up for our mailing list. If you do this, I’ll shout out your name in the next issue of my email newsletter!”
  • “Thanks for signing up for our mailing list! To continue receiving helpful tips and tricks on how to be an effective advocate for xxx, please click here to confirm your subscription.”
  • “I’m just getting started with my advocacy career and I need a few good people to be a part of this effort. If you can help out, please let me know.”
  • “Would you mind sharing this blog post on your social media accounts? It’ll really help me spread the word about xxx.”
  • “If you enjoyed this blog post, you may also enjoy my other blog post about xxx.”
  • “I’d love it if you could retweet this tweet about xxx to your followers: @Acme_Corp @xwordlabs
  • “Thanks for your help with the webinar! I will definitely be using your techniques to grow my business.”

You’ll get the most out of this technique by tailoring your request for help to the emails you’ve already sent out. If you’ve already sent an email with a similar subject line, you can ask for help following up with that email.

3. Use Social Proof

When you ask your subscribers for help, you’re going to get a variety of responses. Some people may say yes, some may say no. The good news is that you don’t need to make the decision yourself. You can use social proof to have a better idea of how effective your campaign is. 

One way to utilize social proof is to look at the behavior of others to determine your own. So, if you’re curious about how effective your campaign is, you can look to the people you’re following on social media to see how they are interacting with your content.

For example, if you followed a brand on Twitter and they tweeted about a product you’re representing, you can take that as a sign that your product is probably going to be well-received by the person reading that tweet. This is a great way to get started because it doesn’t require any special tools or abilities and can be done entirely from your phone.

To determine how effective your campaign is, look at the following:

  • How many people are you reaching?
  • What is the CTR (click-through rate)?
  • What is the conversion rate?
  • What is the open rate?
  • What is the bounce rate?
  • What is the unsubscribe rate?
  • What is the engagement rate?
  • What is the interaction rate?
  • How often are people sharing your content?

It’s important to note that not all of this information can be tracked from your dashboard. You’ll have to go through the following steps manually: