Just because your product is online doesn’t mean it’s accessible to all audiences. There are some niches that you can market to and grow your audience quickly, like affiliate marketing or digital marketing, but there are also other areas, like retail and customer service, where people are more used to seeing products in person.
You can use various tactics to draw potential customers to your side of the business, like SEO and content marketing, but one of the best ways is by using logos. When someone sees a familiar logo, it triggers an emotional connection in that person which can translate to an immediate decision to buy what you’re selling.
If you run an online store, you’re most likely aware of the power of a logo and how important it is to have one. But what if you’re not yet set up with a logo for your business?
You can use the free version of Google fonts to quickly create a logo that you can use across your platforms.
Step 1: Use the Google Fonts Logo Generator
Go to http://www.googlefonts.com and enter your business name in the search bar. You’ll see a long list of options that you can choose from. When you find a font that you like, click on it to bring you to the Google Fonts dashboard. Then, click on Add to My Logo to add it to your logo gallery.
This generator will give you a handy-dandy tool to create a logo using any of the fonts you see on the dashboard. Just remember, you’re not limited to picking from only the fonts on the dashboard. You can also access the list of Google fonts and find a matching one that suits your needs.
When you’re ready to create your own logo, simply click on the Create a logo button to bring you to the Google Fonts dialog. Here, you can either upload an image or type a description for your logo. Make sure you use the image that you upload for SEO purposes and that it’s properly described in the metadata. Once you’ve entered all the details, click Create to generate your logo.
Tip: Add a Little Personality
There’s nothing worse than an uninteresting logo. Why should someone invest their time in your logo when it’s not going to be interesting or unique? One way to add a little personality to your logo is by adding a fun or unique spin to the typeface. Do you have a fun or unique spin you can add to a typeface? If so, use it!
Here’s an example of two logos created with the Google Fonts free logo generator. One is classic and the other one is fun and unique. Which one do you think is more attractive to potential customers?