Whether you’re a seasoned marketer or simply starting out, you’ve probably heard of ClickFunnels. Created by entrepreneurs Sean and Derek Humphries, the popular landing page tool allows anyone to create and manage beautiful, functional web projects – like websites, blogs, and social media accounts – effortlessly.
Though it was initially designed to help businesses grow their web traffic, ClickFunnels has since evolved to support a diverse set of marketing activities, including search engine optimization (SEO), content creation, and social media marketing.
If you’re looking to grow your website’s traffic via organic search, then you’ve probably wondered how to do so with little to no cost. Fortunately, you can.
In this article, we’ll outline a few simple techniques for boosting your website’s SEO with virtually no investment…
Add Keywords To Your URLs
When it comes to SEO, nothing is more important than your URLs. Essentially, the URL is the “address” of your page. When someone enters a URL into a search engine such as Google, the engine will instantly know which page to search for. If your URLs are easy to find and contain the right keywords, the search engine will know exactly what you’re trying to communicate.
For instance, let’s say you’re a shoe store and you create a shoe-related blog. One of your articles mentions sneakers and how they’re becoming increasingly popular. You might want to create a blog post with the URL http://yourdomain.com/blog/2017/10/23/nike-sneakers-become-more-popular-than-ever/.
If someone were to enter that URL into their browser, they would immediately know what blog post they were looking for. But if the URL didn’t contain any keywords, then the person would have to spend some extra time performing a Web search to figure out what the page was about.
Regularly Update Your Keywords In Your Content
This one may seem obvious, yet many business owners and website owners neglect it. As your blog posts, social media posts, and email marketing campaigns are all static content, it’s easy for them to become outdated. Regularly re-drafting and editing content can help keep your web pages, blogs, and social media posts fresh and engaging.
To regularly update your keywords, you can use free tools like Google Keyword Planner, which are available to all business and personal Google accounts. With Keyword Planner you can enter your target keywords and get suggestions for a list of words and phrases that can be used to optimize your content.
Use Social Media To Gain Followers
One of the simplest and most effective ways to get more followers on social media is to regularly post useful content. When people see you regularly sharing valuable information, they’re more likely to follow you because they want to get the same high-quality content that you provide.
You can use social media to gain followers, engage with existing followers, and let your following know when you’ve got new content available.
The important thing to keep in mind is that the people you follow on social media can see how you interact with others. So by putting in the required time on social media, you’re sure to gain some quality followers who will benefit your SEO efforts.
Create High-Quality Blogging
Blogs aren’t just for fun these days. They can be used to produce helpful and educational content that will eventually drive organic traffic to a website. When creating a blog, make sure that you use a good platform. A platform is a set of tools that help you easily manage and update your content.
Choosing a blog platform isn’t always easy. There are a lot of options, so it’s important to do some research before making a decision. For instance, if you’re looking for a simple platform to start with, then WordPress might be a good choice. It’s extremely popular and has a lot of functionality built in. Also, don’t be afraid to experiment with different blogging platforms. If you have a specific purpose in mind, then you can use that to guide your search.