The world of affiliate marketing is constantly evolving, and if you want to stay ahead of the curve, you need to be willing to experiment and try new things.
When it comes to generating revenue from a blog, many people think that affiliate marketing is the way to go. After all, the theory goes, all you need is a blog and you can use various affiliate tools to promote products that you believe in. If you can drive traffic to a merchant’s site, then you can make a few hundred dollars a month from that one blog alone. That may be true, but let’s face facts, not all affiliate programs are created equal. In this article, we’ll discuss some of the key differences between various affiliate marketing opportunities and how you can use that information to enhance your chances of success when pursuing online marketing as a career.
The Dangers of Affiliate Marketing Without Proper Training
If you’re simply jumping into the deep end and trying to wing it, you may find yourself in for some trouble. Sure, there are plenty of solid affiliate marketing platforms out there, and you might even find some that are fairly easy to use. But that doesn’t mean that all are created equal. You see, the difference between having a successful blog and making a significant amount of affiliate revenue is largely dependent on one thing: training.
While it’s tempting to just copy and paste a few affiliate marketing strategies that you think are working well for other people, the fact is that you’ll be falling into plagiarism. Sure, some of the platforms have rudimentary tools that allow you to track affiliate marketing performance and the amount of money that you’re generating with a particular strategy. But if you want to really understand how things work, you’ll need to take the time to properly train yourself on the various tools available. Without training, you’re simply setting yourself up for failure.
What is ClickFunnels?
Whether you realize it or not, you’ve probably heard of ClickFunnels, the popular tool that allows entrepreneurs to easily create complex web forms and landing pages without having to code themselves. What makes this tool so special is that it takes all the guesswork out of developing a lead generation website. Instead of spending countless hours trying to figure out the perfect landing page layout, you can simply choose a template that you like, enter in your email address, and then begin populating the page with content.
By doing this, you’ll not only save time, but you’ll also dramatically cut down on the amount of trial and error that you go through when trying to perfect your site. Even if you’re not a technical person, you’ll be able to get a basic understanding of how things work with just a few minutes of research (and a lot of help from the community, of course).
The Many Benefits Of Using ClickFunnels
Let’s be honest, if you’re reading this, you probably already know how useful ClickFunnels can be. After all, you’ve probably already heard of the tool or seen someone use it. But there’s more to using ClickFunnels than just saving time and cutting down on the amount of errors that you make when creating a new website. Let’s take a quick look at the many benefits of using this tool:
1. Branding is key.
You’ve probably heard of brand alignment, but that’s something that you achieve when you’ve built a brand for yourself. When you first begin your campaign using ClickFunnels, you’ll realize how important it is to find that sweet spot where your products and services perfectly match your target market and create a unified brand standard for all of your marketing and advertising material. When you build a relationship with your audience using targeted content and inbound marketing, you’ll be able to develop a stronger brand identity that will create trust and credibility among your customers.
2. Product research is crucial.
In general, we’re always searching for new products that we can incorporate into our lives. This goes double for when we’re seeking out new services to help us with our businesses. One of the things that makes ClickFunnels special is that it allows you to import product data, including information about the product, reviews, comparisons, and more, directly into the tool. This makes research much easier because you don’t have to go from google to google to find the information that you need. Instead, you can simply enter the information directly into the tool, which will give you a much cleaner search experience.
Even better, if you enter your email address into the tool (which you should do if you’re serious about pursuing online marketing as a career), you’ll be able to easily stay abreast of the latest news and tips related to your industry.
3. Scalability is critical.
If you’ve ever tried to set up a website with a platform like WordPress or Shopify, you’ll know that these tools are incredibly difficult to scale. While you may be able to find the basic version for free, the more features that you want, the more money that you’ll need to spend. But that’s not the case with ClickFunnels. While the basic plan only allows you to create up to 15 customized pages with a couple of posts each week, the Plus plan offers you everything that you need to launch your own digital marketing agency. Plus, if you’re using a dedicated IP address, you can even create unlimited pages and posts and still maintain your low pricing.
4. Product familiarity is important.
Your customers and potential customers have probably already heard of the products that you promote. After all, you’re probably familiar with the products yourself since you’re promoting them. Using ClickFunnels means that you can take advantage of that familiarity and promote the products that you know your audience will love. If you’ve ever shopped at Nordstrom, you may be familiar with the store’s unique brand of luxury. When you shop at Nordstrom, you’ll likely feel like you’ve known the employees for years and they’ve become like family members. That’s the feeling that you can elicit when you promote a familiar brand on your site. When your audience knows, likes, and trusts you, they’ll be much more likely to buy your products or services simply because they know that you’ll offer them value and trust.
5. Measurement and analysis are key.
If you want to truly understand your performance as an affiliate marketer, it’s important to track the results of your campaigns. But since many people think that keeping track of performance is incredibly difficult, they avoid doing so altogether. Instead of tracking your results and adjusting your strategy as needed, you may find that you’re treading water or even making some losses. That’s why measuring and analyzing the results of your campaigns can be so helpful. Not only will it keep you motivated to continue pursuing growth, but it can also help you determine what’s working and what’s not.
To make sure that you’re maximizing your performance and eliminating the least amount of effort possible, you can take advantage of tools like Google Analytics. With these tools, you can track every aspect of your website’s performance, from traffic to conversion. You can then use that data to adjust your strategy and improve the performance of your campaigns.
How Do I Get Started With Affiliate Marketing?
While it’s perfectly acceptable to simply copy and paste a few affiliate marketing strategies that you’ve seen work for others, the fact is that you’ll be setting yourself up for some serious risk if you don’t put in the proper training first. Take some time to really research the field before you dive in, and you may find that the rewards outweigh the risks, especially if you play your cards right.