Did you know that 96% of people click on the first three links on a Google search?
That’s right, most people won’t click on the fourth and subsequent links on a Google search. Why? Because they want quick and easy answers to their questions. When they click on a sponsored link on Google, they expect to get what they want as quickly as possible. So, if you want to grow your business, you need to learn how to use video and webinars to your advantage. Specifically, you need to use video to answer questions and prove that you’re a worth listening to.
Use Video To Your Advantage
The video is the most effective way to communicate with your audience. Not only does video grab the attention of viewers, but it also allows you to communicate more effectively. You can use video a number of ways to prove that you’re worth listening to, the most effective of which is by answering questions.
When someone asks you a question about your business, you have three options:
- You can ignore the question
- You can answer the question with more information
- You can answer the question with a video.
If you choose to answer the question with a video, you need to make sure that the video is good. It needs to be concise, well edited, and most importantly, it needs to answer the question. When someone asks you a question about your business, they’re probably already biased towards you. So, you need to make sure that your video answers their question with as much clarity and effectiveness as possible.
Choosing to use video to answer questions is one of the best decisions you can make for your business. Not only will it allow you to prove that you’re worth listening to, but it will make you more trustworthy as an expert in your industry.
Create Webinars & Deliver Live Presentations
Another effective way to prove your expertise as an industry expert is to create webinars and deliver live presentations. Now, this won’t directly generate leads, but it will help establish you as an authority in your industry. When you create a webinar, you need to make sure that you have a solid idea of how long it will take to complete. Some webinars are shorter than expected, simply because the creator didn’t properly plan out the content. You should always plan ahead when creating a webinar, so that you don’t have to rush.
During the webinar, you should utilize various media to engage the audience. Sometimes a slide deck and some live blogging are enough, but usually you’ll want to supplement it with a couple video clips. Live presentations are typically more effective than webinars because the presenter is physically in front of the audience, engaging with them and answering questions. This is why most industry experts recommend holding regular live presentations. It’s a great way to both educate your audience about the industry and establish yourself as an expert. You can also choose to livestream the presentation for those who can’t attend.
Creating webinars and live presentations is a great way to both educate your audience and prove your expertise since they’re essentially online classes. It’s often easier to participate in a live presentation than to watch the informational video posted a week later. Plus, you have the opportunity to engage with the audience during the presentation. This allows you to choose the most effective method of communication for that particular situation.
Use Case Studies & Research Results To Demonstrate Your Expertise
If you’re able to, you should always include details about your audience in your marketing materials. With a little backstory, you can often engage your audience more effectively. When someone asks you a question about your business, you should provide them with a study or case study that answers their question. For example, if they ask you about SEO, you can tell them that you’ll be including an in-depth case study about SEO strategy on your website.
This type of study should include everything from analytics to conversion to various other metrics that you think will be helpful. When someone asks you about your business, they’re typically looking for either an authoritative answer or a reference point. Including these study details shows that you’ve done your homework, and it proves that you’re an authority in your industry. When someone asks you about your industry, you should have several studies and case studies to choose from.
Use Email To Grow Your Business
Since email marketing is one of the most effective ways to grow a business, you should definitely look into it. When someone asks about your business, you can choose to answer with an email introducing yourself and your company. If you want to take it a step further, you can choose to answer with an email marketing plan containing helpful tips on how to grow your business. For example, you can choose to answer with a sales letter designed to increase brand trust and drive sales.
Include details about the size of your audience (i.e., whether you have a large or small audience), and whether you’ve had an increase in traffic or sales since you launched your campaign. When someone asks about your business, they’re typically looking for answers to help them get started or grow their business. In other words, these are people who are seeking an expert’s help, so any information you have to offer will be well received.
These are just a few of the ways you can choose to answer questions about your business. If you choose to use video or live presentations, you can also include downloadable content like e-books or case studies to further establish your expertise. Which option you choose depends on your audience and desired results. Don’t be afraid to try new things. Choose one or two options and track the results to find out which one(s) work best for you.