The world of digital marketing is changing. More and more people are preferring to learn online and even to work remotely. As a result, agencies need to adapt and adjust to ensure they provide the best service for their clients.

One of the crucial areas agencies need to focus on is email marketing. While many businesses still rely on mass mailings and expensive autoresponders to drive sales, the trend is moving towards digital marketing tactics such as personalized emails and landing pages.

To stay up to date with the latest trends, infusionsoft CEO Richard Beck has compiled a list of everything you need to know about digital marketing, including email marketing.

Why Should You Use Email Marketing?

Email marketing is one of the most efficient ways to communicate with your customers. Not only does it allow you to be personal while promoting a business, but it also offers a level of analysis that online marketing and social media simply cannot provide. For example, you can segment your leads based on their interests, demographics, or behavior, and even combine multiple marketing techniques (such as SEO and email marketing) to take your email marketing to the next level.

How Do I Integrate Clickfunnels With Infusionsoft?

If you’re already using Clickfunnels, the easiest way to integrate with Infusionsoft is through the Clickfunnels affiliate program. As a member of the program, you’ll earn a commission from every sale that comes from a person who has clicked on a link or shared a landing page with a member of their social media circle. The commission is typically around 2-5% for digital goods and services such as books, games, and blogs.

What Are The Main Benefits Of The Integration?

One of the major benefits of the integration is the ability to follow up with your customers. After someone signs up for your email list, you can send them regular emails to keep them engaged and remind them what you have to offer. Additionally, you can use automatic email marketing tools like HubSpot’s Convertkit to create automated email campaigns that bring in more leads.

What Are Some Of The Challenges That You Might Expect?

While many businesses are seeing the benefits of email marketing, it’s not for everyone. Since you’re essentially trying to market a product through a virtual store front, you’ll need to make sure that your emails are not considered spam. To do this, you can use tools like Unsubscribe Checker to keep an eye on your email list and prevent any unsolicited emails from being transmitted. You can also use plugins like Wordfence and Mailchimp to catch outbound mail before it reaches your recipients. If your business is new and has a small email list, you’ll also need to consider whether or not to use automatic email marketing tools, as they can easily clog up your inbox if used improperly.

When Do You Need To Implement This Strategy?

If you’re looking to improve your sales, you need to start implementing this strategy as soon as possible. While it’s never a bad idea to try and implement a similar strategy to what is already working for your competitors, you’ll only see benefits from doing so if you implement it quickly. This is because the more you delay, the more difficult it becomes to move the needle. What’s more, the success of this strategy heavily relies on your execution, and it’s not something you can simply copy and paste.

To put it simply, if you want to become a successful email marketer, you need to start building your list as soon as possible. Once you have a decent size list, you can put in the work needed to make your emails standout and get noticed.

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