When you’re building a sales funnel, your landing page is one of the first things that gets tested. The background color, the text, the images, and even the videos can influence a visitor’s decision to buy or leave. In this article, we’ll discuss some key things to keep in mind when choosing the right background size for your ClickFunnels landing page.

Watch The Videos

One of the first things that pop up when you click on a video in YouTube is a small window with a gray background. When you visit a site with a video thumbnail like this, your attention is immediately grabbed because there’s something interesting or funny happening on the screen. If you’d like to increase the odds of someone clicking on your video and then purchasing your product or service, use video thumbnails that stand out. If your video doesn’t have much text in it and just focuses on visuals, use a smaller thumbnail so that it draws more of your viewers into the video.

Keep It Simple

When someone visits your site, the first thing that they should see is a clear and simple message. Keep the text on your landing page simple and easy to understand. You can use actionable words and short phrases that make sense in conjunction with your offers. For example, if you sell weight loss products, a visitor might see the following:

  • Lose weight
  • Be healthier
  • Improve your life

Simple, short, and to the point. These are the type of messages that will grab a potential customer’s attention and make them want to click on your page. When planning your landing page, keep the overall message and style simple. You can use copy like this or you can pull in outside resources to help you with copywriting. If you go with the first option, the process can be a bit more time-consuming.

Research The Product Or Service

Once you’ve identified the product or service that you’re marketing, the next step is to research it. Learn as much as you can about the product and what sets it apart from the competition. Also, find out what benefits your product has over others that are on the market. In order to choose the right background size for your ClickFunnels landing page, you need to consider a few things. First, is it simple for the consumer to understand what your product is and what it does? Second, do your research on how consumers feel about the product and whether or not they’re likely to be influenced by companies like yours? Third, think about whether or not you’ll have enough content to fill an entire page. If you don’t have enough content, you’ll have to create more detailed landing pages that contain all the information that potential customers might need. If you decide that your product is an informative one, a small thumbnail might be best because it gives the appearance of depth while keeping the overall style simple. On the other hand, if you’re selling a fun product that relies on humor, a large thumbnail might be the right choice because it gives the appearance of scale while maintaining the fun, lighthearted feel of your brand.

Look At Past Performance

It’s always a good idea to look at your customers’ prior experience with your product or service. If they’ve already been in your shoes, you know what type of experience to expect and you can prepare yourself for potential issues. If you have a history of successful conversions, you can pull from that to inform your decisions about what type of thumbnail to use for your landing page. For example, if your most recent project was an SEO campaign that drove a massive amount of traffic to your site and ultimately converted those visitors into paying customers, a large thumbnail might be a good choice because you want to keep that positive vibe alive in your new visitors. On the other hand, if you’ve had recent declines in conversions, you might want to consider a smaller thumbnail so that it doesn’t seem like an all-or-nothing proposition. Think of the previous month’s stats and make a decision from there. If you decide that a smaller thumbnail is better for your product, you won’t necessarily need to change your entire strategy. Instead, you can simply scale back on some of the funnels that didn’t work as well as you’d like.

Go For The Thumbails

If you decide that a smaller thumbnail is better for your product, you don’t necessarily need to choose a solid color for your background. Instead, you can keep the background open so that it doesn’t seem like a completely blank slate when a visitor comes to your site. This will make them feel more connected to what you have to offer because there’s something familiar about an open background. Even if it’s just a plain white page, having some type of background gives the page more personality. As a general rule, I recommend going with a large thumbnail for your background regardless of whether or not it’s a solid color. The more there is to look at, the more likely someone is to stop by your site. This is because there’s always something new to look at in a sea of white space. When picking a background color for your page, always go for the thumbnails because the visual appeal is what will catch a viewer’s eye first. Don’t get so lost in the aesthetics that you forget about the content!

The Pros And Cons Of Different Typestyles

There are several different aspects to consider when choosing a typestyle for your page’s background. First, does the typeface work well with your existing branding and marketing materials? Second, does it make the overall message and style of your site more or less appealing? Third, which font would you prefer to use? It’s always good to have a variety of fonts available, but not all will work perfectly with every site. The last thing you want to do is pick a font that is hard to read because it doesn’t seem like you took the time to find a suitable option. The decision-making process can be hard, especially if you have a limited amount of time to spare. The key is to pick a typeface that will make your site memorable and that will leave an impression on your viewers. Remember, you’re always on the lookout for something that will work well with your existing brand identity so that when potential customers come across your site, they have a good feeling about what they’ll find. When choosing a background typeface, consider all the pros and the cons so that you can make the right decision for your site.