It’s been over a month since I’ve updated this blog with any new content, which is incredibly unusual for me. I normally write several articles a week, so you’ll have to forgive me if this past month has been a little dull. That said, let’s get back to business as usual shall we?

What Is the Purpose of the Blog Post?

While it’s always good to have a purpose when writing, it’s not always easy to establish what the purpose of a blog post should be. The truth is, there are so many different ways to use a blog, and so many different platforms to do it on, that it’s impossible to create one perfect blog post for every single blog. With that being said, there are some key purposes that I see most frequently when writing a blog post. Therefore, let’s discuss these purposes below.

To Inform

When I first got started with my blog, I did so with the intention of informing my target audience about the various online marketing strategies I was using to grow my business. Over the years, the nature of my blog posts changed a little bit, but the overall goal remained the same. I still wanted to provide my readers with valuable information about marketing, especially digital marketing.

In my opinion, the most useful thing a blog can provide is valuable information. Ideally, you’re not looking for a straight-up sales pitch, but instead you want to provide your readers with helpful tips and tricks on how to achieve certain tasks or grow their business. When they have more information, they’ll have a better understanding of what they’re doing and how to improve their results.

An excellent example of this would be a blog post that teaches your readers how to write a winning sales letter. You’ll likely find that your email list grows as a result of this type of post. When people are looking for tips on writing a winning sales letter, your email sign-up form will be at the top of their list.

To Entertain

To an extent, your blog post can be used to entertain your target audience. After all, we all like to laugh now and then, and a funny anecdote or meme often times works better than a dry, factual blog post in entertaining your readers.

For instance, I had a funny experience the other day where I tried to order a pizza and the guy on the other end of the line was like, “No thanks, Twitter is more entertaining when I’m cooking!” I was like, “Well, what do you mean? You’re on Twitter while you’re ordering pizza?” “Yeah, social media while doing business. It’s important to stay connected, even when you don’t have new information to share.”

Similarly, if you’re writing about a subject that your readers find amusing or entertaining, they’ll certainly appreciate your attempt at humor.

To Build Community

An important element of any blog community is the connections you’re able to make with other bloggers and content creators. The more connections you have, the stronger your blog becomes.

When people find value in what you have to say, they’ll often thank you by sharing your content across social media platforms. In my case, whenever I post about my research and findings, I usually receive a comment or two (and sometimes even a few more) from my readers, thanking me for the insights and suggesting other topics I should cover next.

Community is a relatively new concept in the world of blogging. It began as a way of connecting with other bloggers and content creators in your niche, but as the community expands, so does the value of your blog. Consider making your blog a place where people feel comfortable sharing their ideas and engaging with you on a personal level. This is often easier said than done, but with a little bit of thought and planning, you can achieve a remarkable impact on your community’s growth and sustainability. It starts with you, but it also takes a village.

Now, none of these purposes individually make up the be-all and end-all of what a blog post should be, but taken together, they form a good foundation for most blogs. With that said, if you’re looking to establish a more sophisticated tone for your blog, you might want to consider experimenting with other styles of writing such as an editorial or a personal narrative, so that you can better match the nature of your business.

To Drive Traffic

When a blog post goes viral, it typically happens for a reason. In most cases, the post resonated with the audience for some very specific reason. Regardless, once your post goes viral, it usually doesn’t take long for people to discover your blog. If you want to develop a quick and easy method for driving traffic to your blog, try experimenting with various content strategies, such as creating video content that’s relevant to your niche, using a platform like TikTok to create short-form videos that explore a particular niche, or distributing a series of blog posts that deal with various aspects of a particular industry.

For example, if you’re into sports cars and you have a series of blog posts about them, you could use the last one as an excuse to throw a quick video of yourself driving a specific model of car. The next day, you’ll wake up and find dozens of comments and hundreds of views from people who wanted to see the video of you driving a sports car.

TikTok, in particular, is a very useful tool when it comes to driving traffic to your blog. Over the past year, TikTok has become one of the most popular social media platforms with over a quarter of a billion active monthly users. If you’ve been sleeping on the industry standard for content creation, Twitch, you’re definitely going to want to check out how to make the most of this emerging platform.

To Build a Strong Social Media Following

As I mentioned above, once people find value in your content, they’ll often share it with their social networks. If you’ve been publishing content on social media for a while and have amassed a sizable audience, try using tools like Hootsuite to gain even more momentum.

Hootsuite is a free tool that allows you to manage and analyze your social media activity across platforms such as Twitter and Facebook. With Hootsuite, you can easily create a custom schedule for your content so that you’re always creating new content at regular intervals. You can also use tools like Hootsuite to easily find and engage with influencers in your niche. Simply set up a custom hashtag for your content and monitor it daily. When you see that a popular topic is trending on Twitter or across multiple platforms, you know that there’s a good chance your audience is active on that platform and may find value in your content.

To Earn Money Online

This one may surprise you, but you can actually make money off your blog in a variety of ways. The most common is through affiliate marketing, where you can earn a commission whenever someone clicks a product or service that you’ve recommended to them through an affiliate link in your blog post. You’ll need to set up a sales page where you’ll promote a particular product or service, and you’ll need to find a vendor that’ll handle the purchases for you (most affiliates will do this for you for free).

There are plenty of affiliate marketing platforms like Commission Junction that can help you build a monetized blog in no time at all. Simply follow the steps they provide and before you know it, you’ll have a source of passive income that you can easily plug into your budget.