I have been following Billygene on Instagram for some time now – the account is very active with lots of content that is both inspiring and motivational. I was immediately drawn to the unique blend of creativity and motivation that comes through in every post.

If you’re interested in digital marketing, content strategy, and marketing analytics, then you’ll definitely want to check out Billygene. I was particularly motivated to learn more about digital marketing because I have some experience in the space but recognized that I needed to continuously learn and adapt to stay competitive. 

So I looked into what other people were saying about Billygene and his strategies and put this guide together to help you learn how to make this tool work for you.

Create a Solid Social Media Strategy

Before you even start using any tools or platforms, you need to have a solid strategy in place. In other words, you need to figure out what you’re going to post about, when you’re going to post it, and how you’re going to engage with your audience.

As a digital marketer, you’ll inevitably be expected to know what your audience wants and needs. You can also use analytical tools to track the behavior of your customers and prospects on social media to get a good sense of what content is performing well and which needs some work. 

The strategy you craft will depend on your objectives and the platforms you use. If you want to reach potential customers, you’ll probably want to focus on Instagram. If you want to engage with influencers, then you might want to look into YouTube or Snapchat.

Use Analytics Accounts

Analytics accounts enable you to track the performance of your content and campaigns on social media. One of the most popular analytics platforms is Google Analytics. With this tool, you can discover a variety of information about your content including:

  • The average number of views that your content receives
  • The demographics and language of your audience
  • The behavior of your visitors on your website
  • The best times to post on social media to engage with your audience
  • The most popular content topics
  • The most popular headlines and descriptions
  • The sources of your social media traffic
  • Whether individual posts or campaigns are performing well

You can also use tools like Hootsuite to schedule content across different platforms or Buffer to create and post content across platforms and then measure its performance.

Install & Set Up Social Media Apps

Installing and using social media apps is a great way to engage with your audience. These apps make it easy to share and discover content on social media. Popular social media apps include:

  • Facebook – the world’s largest social media platform with over 1 billion monthly active users
  • Instagram – a photo-sharing platform with a billion monthly active users
  • Twitter – a micro-blogging platform with 500 million monthly active users
  • Snapchat – a photo-sharing app with 200 million monthly active users
  • Pinterest – a visual-based social media platform with 200 million monthly active users
  • YouTube – the world’s largest video platform with 1.9 billion monthly active users
  • LinkedIn – the world’s largest professional social media network with 200 million monthly active users
  • Reddit – the world’s largest social news platform with 175 million monthly active users
  • Goodreads – the world’s largest social book review platform with 135 million monthly active users
  • Instagram – a photo-sharing platform with a billion monthly active users

The key is to find the right mix of apps – you don’t want to overload yourself with too many apps as this will slow down your day to day operations. Look into what each app can do for your business and select a few that will fit well into your strategy.

Understand How Keywords & SEO Work

If you’ve ever shopped online, you’ll be familiar with keywords. These are phrases or words that you enter into search engines to find specific products or services that you’re looking for (e.g. “running shoes,” “flower delivery service,” “viagra” etc.).

SEO (Search Engine Optimization) is the practice of getting traffic from search engines by using keywords in your content, titles, and metadescriptions.

You can use tools like Google Keyword Planner to easily enter keywords and find those that are most suitable for your content. Keep in mind that not all keywords are created equal. The more people who are searching for your keywords, the more efficient your strategy will be.

Knowing which keywords to incorporate into your content and how to do so effectively is a key to a successful SEO strategy. The more you know, the better you’ll be able to adapt and improve your strategy as needed.

Get Inspired By Others

While you should definitely be an authority on your field, you shouldn’t feel like you have to keep reinventing the wheel. Instead, you can use your existing knowledge to help guide you in the creation of new content. One of the best things about Billygene is that he shares his knowledge and experiences with others in a way that encourages them to become better at what they do. 

If you click on any of the above social media platforms and then click on the “follow” button, you’ll notice that many accounts are followed by others in the industry. This is a clear sign that these accounts know what they’re talking about and have created or contributed to valuable content that has helped their followers and customers to grow and succeed in their businesses.

Build Authority With Blogging

Blogging is one of the best ways to build authority in your industry. With a blog, you have the opportunity to consistently publish valuable content that you’ve formulated or curated to fit the needs of your target audience. The better your content is, the more people will want to associate themselves with you because of your expertise. In turn, this will help establish you as an authoritative voice in your industry.

To get started, simply find a blog platform that’s suitable for your niche and then create or curate content that’s helpful, insightful, and/or entertaining. When you’ve built up a sizable audience, you can then use your blog to promote and grow your business.

The above-listed platforms are just a few of the most popular ones – you’ll definitely want to check out the reviews and stats before you make a decision. Once you’ve chosen the right blogging platform, set up your blog with a stylish and functional design, and built up a following, the next step is to put into practice what you’ve learned.