If you own a blog or are involved in any way with the digital marketing of a business, then you’ll most likely be familiar with ClickFunnels. Launched in 2012, the tool aims to make it easy for businesses of all sizes to create and maintain a website. And what’s more, the software provides all the tools you need to successfully grow your business online.

In today’s article, we’ll teach you everything you need to know about the ClickFunnels button action so you can incorporate the tool into your strategy and start growing your business.

The Basics

Before you get started, it’s important to understand the basics of the tool. Essentially, the ClickFunnels button action allows you to put a custom button on your website that, when clicked, takes the user to another website or app. Think of the tool as a simplified, more convenient and cheaper version of pay-per-click advertising with all the benefits of having a built-in audience.

Depending on the size of your business and whether you want to use the free or paid version of the tool, you’ll need to register for either a personal or business account. As a beginner, we recommend going with the free version to get started and then investing in the paid plan as your business grows.

Features

Besides the basics, you’ll want to focus on learning the tool’s features. These vary from standard options like creating landing pages and funnels to more complex features like integrations with other tools and programs. Below we’ve listed just a few of the features you’ll need to know about in order to effectively use the product:

Custom Buttons

You’ll need several of these depending on the number of sites you have in relation to the size of your company. When a user clicks on a custom button, they’re taken to a new site or app that you build. You have complete control over the landing page including its design, content and functionality.

Since you have a direct connection to the end user, you can put whatever you want in the landing page including calls to action, forms, pricing tables, and more.

You can also use the button to redirect to various places throughout your site. For example, you might want to send users to a product page or a blog post, or perhaps to a specific landing page based on their behavior on your site.

Opt-In Forms

Every marketer knows the importance of gathering email addresses. Having a list of potential customers allows you to keep in touch with them and grow your business organically.

With the opt-in forms from ClickFunnels, it’s as simple as 1-2-3. First, you’ll need to install the web browser extension on your site. Then, whenever visitors arrive at your site, they’ll see a prompt to give you their email address. Finally, you’ll have to follow up with a quick email to confirm their subscription. This is a task that would typically take a marketer a minimum of 2 hours to complete. With automated email campaigns with opt-in forms, you can do this in less than 30 minutes.

Getting Started

Once you have a WordPress site or blog, the next step is to register for a free account with ClickFunnels. This will give you a small business portal where you can create lead magnets, landing pages, blog posts, and funnels. With this tool, growth is as easy as pie because you have everything you need within the platform.

Besides giving you a place to store your content, the dashboard also provides you with a quick and easy way to build your audience. You can use free tools like Google Analytics, to track the performance of your site, and Hootsuite, to connect with other bloggers and journalists in your industry.

WordPress users and bloggers can get access to the entire ClickFunnels toolset with the 1-click import from Google Sheet, which allows you to quickly and easily set up your account.

Pricing

Pricing is another area where you’ll need to focus your attention. Just because you have an affordable option, that doesn’t mean you can’t make money off the tool. For example, you could charge a monthly or yearly fee for access to the extra features.

Growing Your Business

Now that you have the basics down, it’s time to learn how to grow your business using the tool. First, you’ll need to determine how you want to organize your work. Do you want to create and manage all your content yourself or do you want to outsource the work to other professionals?

Depending on your answered, you’ll need to decide what strategy you’ll follow. Do you want to follow an SEO and content marketing strategy and use the tool to grow your audience and lead flow? Or do you want to focus more on driving traffic and building your mailing list?

Once you have your strategy in mind, it’s time to move to the next step. First, you’ll want to identify key performance indicators (KPIs) to track along with goals. This will help you determine whether or not you’ve reached your intended audience and if you’ve reached them efficiently. For example, do you want to see more traffic from social media or do you want to see more leads in your in-house marketing database?

With the right KPIs and the right metrics, you’ll be able to fully evaluate your performance and determine if you’ve made the right decision in choosing this tool. In addition to this, you’ll also want to consider how you want the tool to perform and what features you need for it to be effective.

Conclusion

We hope this article has helped you understand and consider the benefits of the ClickFunnels button action. As you may have guessed from our introduction, we believe the tool is incredibly useful for bloggers and content creators who want to quickly and easily establish themselves as experts in their industry. Not only does it provide a simple way to create effective opt-in forms, but it also gives you the ability to create custom buttons to effectively engage with your audience and grow your business.

If you’d like to learn more, please visit our website or browse through our blog for tons of tips and tricks on digital marketing, SEO, and content creation. And if you found this article valuable, you’ll love our curated list of the BEST WordPress plugins for entrepreneurs and business owners who want to build a blog or website.

Thanks for reading! We hope this article has helped you understand and consider the benefits of the ClickFunnels button action. If you’d like to learn more, please visit our website or browse through our blog for tons of tips and tricks on digital marketing, SEO, and content creation. And if you found this article valuable, you’ll love our curated list of the BEST WordPress plugins for entrepreneurs and business owners who want to build a blog or website.

Thanks for reading! We hope this article has helped you understand and consider the benefits of the ClickFunnels button action. If you’d like to learn more, please visit our website or browse through our blog for tons of tips and tricks on digital marketing, SEO, and content creation. And if you found this article valuable, you’ll love our curated list of the BEST WordPress plugins for entrepreneurs and business owners who want to build a blog or website.