It’s no secret that creating effective online stores is a pain point for many business owners and marketers.
Whether you are selling your own products or promoting other people’s brands, creating an online store that actually makes money is a challenge.
Thankfully, there are several solutions to this problem.
One of the most popular solutions is to use a tool like ClickFunnels to build and grow your business.
In this article, we will discuss how to make your ClickFunnels buttons work for you and your business.
The Anatomy Of A Great ClickFunnels Button
When you build an effective online store with a tool like ClickFunnels, you will quickly discover that there is a lot more to a great button than meets the eye.
Depending on what industry you are in and what products you are selling, you may need to adjust the button’s design and layout a few times before you find the perfect fit.
But, you will find that great buttons can be a lot of fun to create and will help you grow your business in the online stores you build.
Copy And Paste
One of the simplest and most effective ways to make a button work for you is to use the Copy and Paste feature.
Simply highlight the area on your website that you want to include the button in, then click on the button’s icon on your page.
A box will appear with the button already formatted for you to simply click on and add it to your site.
Another great way to make a button work for you is to utilize the Google Fonts add-on for your web browser.
This add-on will allow you to easily choose which fonts to use for your website and the copy on your forms.
By switching to a different font, you can change the entire mood and texture of your site in an instant.
Use A Checklist
Another quick and easy way to make your ClickFunnels buttons work is to use a checklist.
When you have numerous products to sell and you want to make sure you do everything correctly, using a checklist is a must.
To create a checklist, click on the button’s icon, then click on the blue “+ ADD NEW” button at the top of the page.
A dialog box will appear where you can enter a name for your checklist and add items that you want to make sure you do before moving forward with your website development or online store launch.
Make It As Minimal As Possible
When developing your website, it’s important to keep the overall design and feel as minimal as possible.
Many businesses will use a tool like Elementor to build their sites since it allows for quick and easy creation of complex layouts with endless options for colors, fonts, and styles.
When using an elementor-based site builder, you can create a special landing page with a call-to-action button that encourages users to make a purchase.
However, if you’re looking to keep the coding to a minimum while maintaining a professional look, you may want to consider an all-web builder approach like ClickFunnels.
To keep things simple, you don’t need to go complex.
Just make sure that everything is easy to understand and follows the basic design and structure of a traditional email.
Avoid Mobile Flash
Along with keeping the overall design minimal, you must avoid using any kind of mobile flash, also known as Silverlight or Adobe Flash, on your website.
These platforms offer numerous benefits for websites and offers complex coding requirements that may not be supported by all web browsers or mobile devices.
However, if you want to include videos, animations, or other rich elements that can only be viewed on a desktop, avoiding mobile flash is essential.
Use An Off-Canvas Menu
To further streamline the design of your site, you can use an off-canvas menu.
These menus allow you to “pull” content from any section of your site to create dynamic and engaging experiences for your customers.
For example, you can display social media icons or badges in the menu to provide users with additional information about your company.
Keep Content To One Page
While the contents of your website may be spread out over multiple pages, you should keep all content to one page.
This is for numerous reasons, but the main one being that search engines (like Google) don’t like to see duplicate content on different pages.
In addition to keeping the search engines happy, you should try to keep the page’s content minimal and consistent.
Minimalism and consistency help to establish trust with users and allow them to quickly understand what the website is about.
Use Visual Language To Guide Users
While it is great that you have organized all the content on your site into relevant pages, your customers must be able to find what they’re looking for quickly and easily.
To help guide users through your site and get them to engage with your content, you can use bold, italicized, or underlined text to draw the eye and help them find what they want quickly.
Additionally, you can create headers, subheaders, and footers to further guide users through your content.
Keep It Light
With so much competition in today’s market, people are constantly looking for ways to cut down on their monthly bills.
One way businesses are able to do this is by decreasing the amount of information they store online.
To keep your customers engaged and ensure they get the best possible experience from your website, keep the overall design and feel as light as possible.
Use images instead of words when possible and ensure that the text isn’t too small or difficult to read.
These simple tips will help get your ClickFunnels buttons working for you!