Since its inception, Clickbank’s been a digital marketplace where online businesses can sell and marketers can purchase marketing software, tools, courses, and apps to help grow their businesses.
With over 500 million active monthly users, it’s the largest affiliate network in the world. What is more, it is a reputable business and most marketers would say it’s a great place to develop business. That’s probably why Clickbank is considered a powerful tool for marketers.
The Pros And Cons Of Using Clickbank For Marketing
When choosing an affiliate network, you will need to determine if Clickbank is right for your needs. Let’s examine the pluses and minuses of using Clickbank for digital marketing.
On the plus side, the sheer volume of active users and the reputation of the network make it an excellent place to start. You can also take advantage of the vast ecosystem of affiliate products and tools, which are readily available for download.
On the downside, with so many affiliates making a living from Clickbank, it can be difficult to stand out from the crowd. This is especially true if you want to become something more than an affiliate. You will quickly find yourself competing for clients with thousands of other marketers.
Considering all the positives, it’s clear to see why Clickbank is one of the most popular affiliate networks. It can also be a little overwhelming to develop an audience and start making money from affiliate marketing when you are not used to the concept. For those reasons, it’s best to start small and familiarize yourself with the platform.
Where To Start
You have two options with Clickbank: You can start by integrating a tool called a content mill to create content for affiliate marketing or you can get an account and start promoting products from the get-go. The first step is to visit the Clickbank homepage and click on the Get Started button to continue to the Platforms section.
Here, you will see a list of all the different areas of commerce the network supports. To continue, click on the Content Platforms tab at the top of the page. You can opt to integrate your content mill or start promoting products to generate sales.
By integrating a content mill, you can create content like blogs, guides, FAQs, etc. and use that to attract potential customers to your website or blog. Once you have a stable and vibrant audience, you can promote products from the platform and earn commissions on any sales you make.
Choosing Your Niche
While you are exploring the different areas of commerce offered by Clickbank, you will want to narrow your focus to a specific niche. This is important because it will determine the products you will promote and how you will go about doing so. It can also help you determine your target audience so you can decide what kinds of content you will produce.
For example, if you are focusing on e-commerce, you will want to explore the many product categories within that. Each category can be leveraged for content creation. Start with the most popular ones to get an idea of what sells and what doesn’t. Look for patterns and make note of anything that seems to be working well. This way, you will be able to develop content that is both relevant and helpful to your target audience.
Also, keep in mind that the more targeted your content is, the greater the chance of converting that audience into actual paying customers. As a general rule of thumb, the more you can narrow your target audience, the better. This is because the chances of converting a more targeted audience into paying customers is greater. An example of highly targeted content is a blog article about an e-commerce product. The blog article would be relevant to anyone who is interested in e-commerce, but it is highly targeted to people who actually want to learn more about the product. This type of content can be very effective in converting potential customers into paying ones. When developing content of this type, focus on making it unique and high-quality. This will help ensure you stand out among your competitors and help land you more clients.
Why Should You Use Email To Promote Your Products?
You should use email to promote your products for a couple of reasons. The first is that it’s one of the most effective ways to get the word out there. Studies have shown that consumers have more exposure to email marketing messages than they do to advertisements in traditional magazines. The second reason is that email marketing is a proven method for getting potential customers to actually go and buy the product you are promoting. The key is to come up with a compelling reason for the potential customer to purchase your product. In this way, you create a sense of urgency to get them to click on your offer. Here are some examples of compelling reasons:
- An exclusive discount coupon for the product you are promoting
- A free sample of the product you are promoting
- A case study published about your product
- A video tutorial explaining how to use your product
- A podcast episode where you discuss your product
- An in-depth blog article about your product
- A live chat session with a customer service representative from your company
- A survey where you ask potential customers for their opinion on your product
Email marketing doesn’t have to be extremely complex. You just need to have a compelling reason for the potential customer to purchase your product. Also, make sure you have a clear call-to-action (CTA) at the end of your email. This is the phrase or the word (usually a command such as “click here” or “buy now”) that will get your readers to take the desired action. You can use an email marketing tool to get all the details you need to craft a successful email campaign.
Determining The Right Pricing
Determining the right pricing for your product is one of the most important things you need to do if you want to succeed as an affiliate marketer. It’s critical that you figure out how much you should be charging for your product given the current market value. You don’t want to undercut your competition or charge too much, thus losing out on potential sales. If possible, you would want to find a happy medium that ensures you earn enough money to continue operating while not being too greedy and risking losing customers.
You have two options for pricing your product: You can set a fixed price or a discounted price. A discount involves literally giving away some of the value the customer is otherwise paying. So, if you are offering a product for free, you are providing some value and hence the customer has some leverage to demand a lower price. But, if you set a fixed price for your product, you are telling the customer exactly how much they are paying and there is no wiggle room. It’s the buyer’s decision to decide whether they want to pay the full price or the discounted price for your product.
The main thing is that you must decide what you will charge before you start actively promoting your product. You can always change your price at a later date, but giving a discount to attract potential customers can be an effective way to gain their trust and gain future sales. It is always recommended to start with a discounted price and only switch to a fixed price when you are confident that your product is worth it.
Create A Customer Relationship
You can also establish a customer relationship and gain their trust by providing relevant and helpful content. It is important to show that you are an active participant in the lives of your customers. This is where building a community with a blog comes in handy. By regularly interacting with your audience and sharing valuable information, you can develop a level of trust with your readers that will prove to be very beneficial down the road. When potential customers see that you are taking the time to understand their needs and developing content that is both useful and relatable, they will be more inclined to become long-term customers or even become brand advocates and promote your product to others.
Let’s use a blog as an example. If your blog aims to educate its audience about online retail, you can take advantage of the fact that most people visit blogs for topical information. By creating topical articles about retail and e-commerce, you can become an authoritative voice on the subject. This is a huge leg up when competing for customers in a crowded market. With your target audience trusting you to provide impartial and authoritative content, you can position yourself as someone they can go to for advice on shopping online. Your customers will appreciate your guidance and the extra attention you are giving them. Over time, this will translate to more sales and a growing audience.