WordPress is one of the most popular open-source blogging platforms currently around. Its popularity stems from the fact that it’s extremely flexible and easy to use. What’s more is that you can use it to create a fully functional website in a matter of minutes.

However, despite its many perks, WordPress has one major drawback: it doesn’t do very well in terms of website traffic. Chances are, you’re already aware of this problem and are looking for ways to solve it.

Thankfully, there’s a relatively easy solution: use a tool like ClickFunnels and ClickPop to grow your blog’s audience.

Let’s have a quick look at how you can use these tools to skyrocket your blog’s traffic.

Create compelling content

If you look at many of the top-performing blogs on the web, you’ll notice that they all have one thing in common: they produce compelling content that is both engaging and useful.

While it’s important to have quality content on your blog, you should also strive to produce content that is both engaging and useful. If your visitors can benefit from (and actually learn something from) your content, you’re on the right track.

To help you produce more of this content, I’ve put together a short list of tips that will not only have you writing compelling articles but will also help you connect with your audience and grow your blog’s readership.

Use keywords in your content

There’s no doubt that SEO is incredibly important when it comes to online marketing. After all, if your articles aren’t appearing in the top positions on Google, you’re losing out on a lot of potential traffic.

To ensure that your articles appear in the right spots on Google, you should integrate keywords into the text of your articles. While it’s important to have compelling content that is engaging and useful, you should also make sure that the text of your articles includes the right keywords so that Google can find your content.

Make sure your articles are always up-to-date

Keeping your articles up-to-date is extremely important, especially if you want to keep your visitors coming back for more. If you notice, many of the top-performing blogs on the web update their content on a regular basis. This ensures that their articles are always fresh, and it helps drive more traffic to their sites.

To update your articles, you simply need to log in to your blog’s dashboard and then click on the “Editing” tab. From there, you can see all of the different types of content that you have available for publishing.

To keep things simple, you can copy and paste the URL of the article into the browser’s address bar, and it will automatically update with the most recent piece of content. From there, you can click on the “Save” button at the top-right corner of the page, and you’re good to go.

Guest post on relevant websites

Adding a guest post to a website that is already doing well is a great way to get more exposure for your blog. When you guest post on a website that already has a lot of traffic, you’re essentially getting someone else to do the work for you.

By taking advantage of guest posting, you can get your content out to a wider audience and potentially increase your blog’s traffic. The key is to find a relevant website that has an audience that is likely to be interested in your content. For example, if you’re writing about web design, you might want to guest post on a site that deals with internet marketing. In this case, you’re effectively getting someone else to do the work for you, while also potentially reaching a completely new audience.

To find relevant websites that you can guest post on, you can use tools like Hootsuite to find relevant accounts to follow. From there, you can see all of the different websites that the relevant account is following and consider which websites would be the best fit for you to guest post on.

Curate an email list of interested parties

The more email addresses you have, the more you can do with them. Imagine having a list of tens of thousands of excited professionals who are interested in your content and want to receive updates about your blog.

This is a powerful tool that can help you generate more traffic to your blog. You can use tools like ClickFunnels and ClickPop to curate an email list of interested parties. From there, you can send them emails with important news, announcements, and content updates from your blog.

The more you put in it, the more you get out of it. At the very least, you can use email marketing to grow your blog’s revenue. At the most, you can create a compelling email course that teaches your audience something new about your topic.

Create catchy subject lines

Having an eye-catching subject line is crucial if you want to send an email. Why? Because when someone opens up an email and doesn’t recognize the sender, they’ll often scroll to the bottom of the email to find out who it is.

In most cases, the bottom of the email will have the subject line, and since the subject line is often the first thing that will draw the reader’s attention, it helps “hook” them and keep their attention while they read the rest of the email.

To write a great subject line, you need to know your target audience. For example, if you’re writing to journalists, you might want to write something like “Top 10 ways to save money around the house” or “How to become a better listener.”

Subject lines that contain statistics or interesting facts often do extremely well, for example, “How to become a better listener,” “Top 10 ways to save money around the house,” or “Why you should consider a vertical garden.”

Use email marketing to its fullest

There are numerous ways that you can use email marketing to grow your blog’s traffic, and you should try to use all of them. Why? Because if you want to grow your blog’s traffic, you need to use all of the tools that you have at your disposal.

If you’re looking to get the most out of your email marketing efforts, you should aim to email your subscribers at least once a week. More frequent emails will engage your audience more and possibly result in more conversions.

You can also consider doing some A/B testing. In A/B testing, you’re randomly assigning subscribers to different email marketing campaigns and measuring the results. This way, you can find out which tactic is working best for growing your blog’s traffic.

You can look at open-source analytics tools like Google Analytics or Hootsuite to get a basic idea of which tactics are working and which ones aren’t. Then, you can decide whether to continue with the underperforming tactics or try a new approach.

Email marketing is a powerful tool that can help you generate more traffic to your blog. Ideally, you want to use guest posting, keyword optimization, and email list building to grow your blog’s traffic. To put it simply, use the above tips, and you’re guaranteed to see an increase in your blog’s traffic. Now, go and put them into practice.