Most businesses will agree that getting traffic and making sales are the keys to thriving online. But being able to retain existing customers and grow your mailing list is just as important.

For many businesses, marketing and sales are interconnected. Driving traffic to your site means you’ll need to have an audience to engage with, and having a larger audience means you’ll need to be able to retain customers by providing valuable content often.

Although there are many tactics you can utilize to grow your business online, none of them can guarantee you’ll be able to retain customers for good. For that, you need to use multiple tools and methods, including email marketing, social media engagement, and online marketing through search engine optimisation (SEO).

Many businesses have been burnt by bad experiences in the past, losing customers due to a bad taste in their mouth or a perceived lack of value. To prevent yourself from suffering the same fate, you need to ensure the value you provide is matched by an appropriate level of customer engagement — and you’re utilizing all the right tools for the job.

Why Should You Use an Automated Email Marketing System?

When you’re starting out, it can be tricky to figure out how to proceed with email marketing. After all, you don’t want to overwhelm your subscribers with constant emails do you?

You can use automation to get the ball rolling for you. With automation, you’ll be able to curate content and send it out to your subscribers at the click of a button. Plus, you can set it up to send an email every week, every month, or on a particular date at a set time.

From there, you can adjust the frequency of the emails as you see fit.

The key is to find the right balance between being too much and too little. You don’t want to overload your subscribers with too much content either, or they’ll hit the unsubscribe button and your hard-earned email list will be gone forever.

Which One Is Better: MailChimp or A Weibo Marketing Platform?

Let’s compare the two most popular email marketing platforms currently available, MailChimp and A Weibo Marketing Platform. The main difference between the two is that while MailChimp is free, you’ll need to register for A Weibo to be able to use its features.

In terms of functionality, they’re largely the same, featuring similar workflows, analytics, and reporting tools. However, if you choose A Weibo, you can take advantage of all its features — like its famous sweepstakes — without having to pay a cent.

On the other hand, MailChimp is a popular choice among those who want to keep their email list because it’s simple to use and doesn’t require them to pay a cent to promote their products and grow their business.

How to Make the Right Decision

After you’ve weighed the advantages and disadvantages of each platform, you can make the right decision for your business. Remember: which ever one you choose, you’re going to need to make adjustments and learn to grow with it.

Once you’ve decided which one you want to go with, the next step is to familiarize yourself with its many features and functionalities. With any new tool or system you’re going to implement into your business, it’s a good idea to take the time to read the online documentation and watch the tutorials. Doing this will help you get the most out of your new toy and avoid any nasty surprises down the line.