A lot of small businesses choose to go the DIY route when it comes to running their company, but for those who want to save money and get their products to market faster, there’s an alternative. Web design platforms like ClickFunnels and Hart have arrived to make online self-promotion simpler, more efficient and easier for everyone.

Which one is right for your company? Let’s examine the pros and cons.

Features

Both ClickFunnels and Hart offer a lot of features which help users save time and make the process of creating a professional-looking website less daunting. With ClickFunnels, you can create entire marketing funnels in no time, add affiliate products from various online marketplaces to a single dashboard and even create email campaigns directly from the platform itself.

On the other hand, Hart allows you to integrate with various third-party solutions like Google Analytics, WooCommerce and MailChimp, but sometimes it’s easier to find the functionality you need within the app itself.

Cost

If price is a concern and you’re looking for a DIY solution, then ClickFunnels is the obvious choice. The basic plan is free, with additional features available for paid subscribers. With paid plans, you get additional features and functionality, like custom domains, brand protection, advanced web analytics and segmentation, email marketing and automation, and more.

The cost of Hart is a one-time fee of $49.95, plus you have to purchase extra features like the pro plan (which is $79.95) to get the most out of the platform. On the surface, it seems like Hart is the more expensive option, but you have to take into account the value you get out of the product.

Ease Of Use

Although both apps are designed for users with no technical backgrounds, ClickFunnels requires a bit more initial learning to get the most out of it. Hart is much easier to use and will save you a lot of time in the long run. With the help of the tutorials and video guides provided by the platform, you’ll be up and running in no time and able to create your website with the click of a button.

Security

Both ClickFunnels and Hart offer a degree of security to their users via various login methods, such as Facebook, Google and email. However, Facebook is a bit more lax than Google when it comes to security, so be careful when choosing which social media platform you use to log in to your account. Otherwise, you’re going to have to input your password every time you want to make a purchase or click a link on your site.

In terms of safety and privacy, ClickFunnels scores the better in my opinion, as you’re only allowing specific websites to track your activity on their platform and are fully protected by a free plan. With Hart, any website can track your activity, as long as you’re using their pro plan. Also, the free plan only provides basic security measures, so you’re exposed to hackers and scammers, even if you have a paid plan. Finally, using a free or paid account with Hart is likely to expose your business to spam and malware.

Overall Experience

In the end, it all comes down to personal preference. Do you want a more hands-on experience with your website, or do you want to keep your interactions with your audience and use an app to make your life easier?

For those who want to maintain a more traditional website in which they interact with visitors via a live chat or walk-in traffic, ClickFunnels might be a suitable option. While for those who want to use an app to gain more control and automate their online marketing, Hart is the perfect choice.

Taking a bit of history about each app, ClickFunnels was initially built for online marketers who want to automate their marketing tasks, such as sending out emails, making webinars and getting their website content curated and maintained. The platform makes it simple for anyone to get up and running with a professional-looking website in no time at all. Moreover, they provide a wealth of support via their documentation, including several videos, to help users get the most out of the app.

On the other hand, Hart was originally created for business owners who want to gain more control over their online marketing, as it offers a unique feature set that allows them to integrate with various third-party solutions, like Google Analytics, MailChimp and more.

One of the biggest differences between the two is that ClickFunnels provides a wealth of free features, while Hart provides a limited number of basic features for free and then charges you for extra functionality.

Functionality

In terms of functionality, both apps are fairly similar, but ClickFunnels provides more features, like custom domains, landing pages, email marketing and automation, and so on. Moreover, the app is mobile-friendly and can be accessed via desktop computers or mobile devices. On the other hand, Hart lacks a bit of functionality, as its main function is to serve as a web design platform, so it doesn’t provide any features that could be considered marketing tools. However, the app is very secure and stores all the information necessary for users to access their websites, so in that way, it provides some features which could be considered useful.

Usability

Finally, for the sake of this article, let’s examine the usability of the apps. Both ClickFunnels and Hart are fairly intuitive to use and have an easy-to-follow tutorial which guides you through the entire process of setting up a professional-looking website. Once you have completed one, the other isn’t too difficult to figure out.

The user experience throughout both apps is great, as everything is streamlined and organized, which makes it much simpler to follow along and create a website, email or online store. Moreover, each step is clearly marked, so it’s easy to know what to do next.

Overall

To wrap it up, in terms of overall impression, there aren’t any substantial differences between the two. Therefore, it comes down to personal preference and which features make the most sense for your company. If you’re looking for a simple and cost-effective solution, then you might want to check out ClickFunnels, as it provides a wealth of features for free and then scales with your business needs.