You have a product or service that you think is really unique and valuable. You’ve spent a long time researching potential customers’ needs and discovered there is a niche segment that hasn’t been fully served yet. Maybe you’re even the first company to offer what you so desperately want to provide.
You’ve designed a website, polished your marketing materials, and rolled out a marketing campaign. Now you just need to convince potential customers to try your product or service.
You want to know if your marketing efforts are paying off. Are people actually discovering your website and, once there, taking the action you need to bring in profits?
You can’t get this information easily. Even if you use a tool like Google Analytics, it won’t give you a complete picture of how your site performs across different devices and operating systems. With so much data, it’s easier to get lost in the numbers than to know what is truly moving the needle.
That’s where Clickfunnels’ conversion tracking tool comes in. With their tool, you can set up a free account and, within minutes, begin gathering data on your conversion goals and patterns. Once you’ve got that data, you can retool your marketing efforts and identify areas where you are losing potential customers. In this article, you’ll discover how to track conversions with Clickfunnels and Google Analytics.
Step one: Create a free account with Clickfunnels.
To get started, visit clickfunnels.com and click the Get Started button. On the next page, you’ll see the option to create a free account. If you’ve been wondering, “What is Clickfunnels?” It is a tool that makes it easy to set up a professional-looking online store.
After you’ve created your free account, you’ll see an option to begin taking advantage of the free features. Once you’re logged in, you can navigate to the homepage and click the blue Get Started button in the upper right corner of the screen.
This will then take you to a page that will explain the different features of Clickfunnels:
- Why should you have a website?
- Instagram Advertising
- Facebook Advertising
- Twitter Advertising
- Email Marketing
- Product Launches
Each of these features can be accessed from the homepage. You can click on any of these buttons to go directly to that section of the site. You will then find a message from Clickfunnels explaining the purpose of that feature and how to use it.
Step two: Install the Clickfunnels app on your phone.
Once you’ve got your website set up and tested, it’s time to download the Clickfunnels app. From the iOS or Android app store, search for “Clickfunnels” and install the free app. This will then take you to the main dashboard of your account. From here, you can begin configuring the app to work with your website.
When you first log in, you’ll see a small popup appear with your default URL for your website. Simply type this into the space provided and then click the SAVE button to save this as your default URL.
Now that your website is ready to go live, it’s time to claim your new Twitter handle and begin building your audience. Remember, the more followers you have on Twitter, the more people who will see your tweets when they’re posted to the masses.
Step three: Create a free account with Google Analytics.
While you’re at it, why not sign up for a free Google Analytics account? You’ll get a free analytics account with email confirmation from Google. Just click the Get Started button at analytics.google.com.
From the Google Analytics dashboard, you can find and sort your web traffic by referring source (where the visitor came from). You can further examine your traffic with the help of keywords, campaigns, and reports. Once you’re familiar with this dashboard, you can easily find the information you need to know about your website’s performance.
Step four: Link your accounts.
Now that you have both your accounts registered with Google, it’s time to link them together. Go to your Google Analytics dashboard and click the Linked Accounts button in the upper right corner of the screen. You’ll be taken to a page that will allow you to connect the two accounts.
On the next page, you’ll see a message prompting you to verify the email address associated with the account. This is to ensure you are the owner of the email address you entered. Once you’ve confirmed the address, you can click the Verify button and the email will then be verified. Now, you can link the two accounts.
Step five: Use Google Analytics to track visitors to your site.
Once you’ve linked both your accounts, you can begin using the combined data to track visitors to your website. In Google Analytics, simply go to your website’s URL and look for the orange ARCHIEVE icon. This tells you whether or not your web traffic is coming from a mobile device.
You can then take this information and use it to find insights into your web traffic. For example, if you see that half of your traffic is coming from mobile devices and the other half is coming from desktops, you can conclude that either your site is doing well or your desktop and mobile strategies are working together to bring in the views.
Step six: Use conversion tracking to track the path to purchase.
Now that you have a clear idea of how visitors are finding your website, it’s time to retool your efforts and set up an effective conversion strategy. To begin, go back to your Google Analytics dashboard and click the Conversions button in the upper right corner of the screen.
Here, you’ll find a section for Event Conversions. Event Conversions track when a visitor completes an action or takes an event (such as signing up for a newsletter or downloading a guide) after arriving on your site. These actions are signs that someone is interested in your product or service and may be ready to make a purchase.
You can then use the information here to study the behavior of your visitors and retrain your marketing efforts.
So, to recap: The six step process to successfully tracking conversions with Clickfunnels and Google Analytics is:
- Create a free account with Clickfunnels
- Install the Clickfunnels app on your phone
- Create a free account with Google Analytics
- Link your accounts
- Use the Google Analytics Conversion Tracking tool to track visitors to your site
- Use conversion tracking to track the path to purchase
You can also take advantage of this six step process to set up automated email campaigns for your product or service. Just follow the same steps, with the exception of the last step. This is where you’ll find the Automation drop down menu. You can use this to set up automated email campaigns to send to your customers once they’ve made a purchase. For example, you can have an automated email campaign that sends out a summary of your most recent blog post. Alternatively, you can have a drip campaign that sends out a daily digest of the most recent news articles relevant to your niche.