Clickfunnels offer a variety of tools that marketers can use to track the inbound marketing methodology that they have adopted. This article will teach you how to track the progress of a Pardot campaign using the Clickfunnels dashboard.
Create a Goal and Nudge Your Way to Success
The first step in the Clickfunnels inbound marketing tracking guide is to set a goal. This is a crucial step in order to understand how you are progressing as a marketer and what you need to do next.
You begin by defining your goal, which could be something as simple as getting 100 website engagement sessions in the next 30 days. (If your goal is more complex, you can use a goal conversion tool like HubSpot to track your progress.)
Then you define a few metrics that will indicate how you are performing against your goal. For example, you could track the number of sessions per day, the average session length, or the percentage of new attendees who become paying customers.
To set up this goal, visit the Clickfunnels dashboard and click on the Campaigns link in the left-hand navigation bar.
The next step is to nudge your way to success. After you set your goal, you need to create automated actions that will help you achieve it. (If you’re new to automation, you can use automation tools like HubSpot to streamline tasks.)
For example, you could establish an email marketing campaign that will send an email every week to anyone who has signed up for your website’s email newsletter. You could also create a blog post schedule or set up a drip campaign to attract leads into the top of the funnel. (Check out these blogs to see exactly what I mean by a drip campaign.
You should constantly be measuring and evaluating your inbound marketing program to determine whether or not you’re on track to reach your goals. (Yes, even when you reach your goal, you should continue to monitor and evaluate your efforts.) If you want to track your success, then you need to install the Clickfunnels dashboard app on your phone so that you can access the data whenever you need it.
Use the Dashboard To It’s Full Potential
The dashboard is an essential cog in the Clickfunnels machine. This is where you can track the performance of all your campaigns and adjust your strategy accordingly. (Learn more about the dashboard in my guide to the Clickfunnels dashboard.)
You can use the dashboard in two ways:
- To follow the progress of a campaign – Simply click on the campaign name to see all the information about that campaign.
- To review and adjust your overall strategy – Use the filter at the top of the dashboard to conduct a quick search for any campaign or account information that you need. (This is my personal favorite way to use the dashboard. I prefer to use the quick search because I like to dive into specific details when I need to, but I don’t like to spend too much time looking at endless columns of numbers.)
- To install the Clickfunnels dashboard app on your phone – Access all the data from the dashboard whenever you need it. (This is a must if you’re following my guide to the Clickfunnels dashboard.)
The app makes it simpler to track conversions because it allows you to see the details of each individual interaction with a user. (For example, you can see the demographics, the website they came from, and the action they took after viewing your web content.)
This level of granular data makes it much simpler to segment and analyze the results of your digital marketing campaign. For instance, you can identify the blogs that performed the best and use that as a basis for future marketing campaigns.
Keep Your Email Marketing Strategy On-Track
I’ve been a marketer for over 15 years and have experienced first-hand the importance of staying consistent with an email marketing strategy. (If you want to learn more, then I highly recommend reading the Definitive Guide to Email Marketing.)
When it comes to email marketing, subscribers and customers know what you’re trying to achieve and are less likely to be confused by the changes you make in your campaign. (If you want to stay consistent with your email marketing efforts, then you’ll need to install the Clickfunnels dashboard app on your phone.)
When you’ve established a strong and engaged audience, it’s important to keep the same psychology in mind when designing your content and strategy as you do when developing a new campaign. (If you change something without first determining its effects, then you’ll likely create more problems than you solve. Think through the problems that could arise before making a change.)
By being consistent, you show that you’ve thought through the strategy and that you’re committed to seeing it through. (In addition to establishing a strong and engaged audience, this is also important for brand loyalty.)
When designing emails, it’s essential to keep the reader in mind and create content that they’ll value and benefit from. This way, you’ll keep your subscribers engaged and interested in your content.
Make The Most Of Analytics
Analytics allow you to track, analyze, and adjust your inbound marketing efforts based on the results you get. (If you want to learn more, then I recommend reading this valuable guide to the fundamentals of Analytics.)
This is especially important if you want to track the effects of your efforts on web traffic and conversions. (There are three types of analytics that you can use: traffic, conversion, and revenue.)
You can use Google Analytics to track your website traffic and how visitors are performing once they’ve arrived. (You can use this tool to track your SEO efforts, as well as the performance of your email marketing and website content. Additionally, you can use this tool to track the performance of your ads on other platforms like Facebook and Instagram.)
The second type of analytics that you can use is conversion analytics, which help you analyze the results of your online marketing efforts. This includes everything from the number of clicks, to the conversion rate, and the average order value. (If you want to get even more specific, you can use a tool like Google Analytics’ Web Content Optimizer to break down the conversion rate for individual pages.)
If you’re looking for an all-in-one tool to analyze your inbound marketing efforts, you can use Google Analytics’ Conversion Optimizer. This tool lets you test various landing pages and see the results of your efforts in real time. (You’ll need to have a Google account to sign up for this tool.)
The final type of analytics that you can use is revenue or sales analytics. This includes analyzing the results of your marketing efforts in terms of how much money you’ve generated. (You don’t have to have a lot of money to invest in this type of analytics; you can use tools like Google Analytics to track your adsense revenue.)
These three types of analytics allow you to track the effectiveness of your inbound marketing efforts and provide you with data to guide your strategies moving forward.
The great thing about analytics is that you can measure the results of your efforts and adjust your strategy accordingly. (If you want to learn more, then I recommend reading those two guides I linked to at the top of this article.)
Monitor Your Overall Progress
Now that you’ve set up your goal and have an understanding of how to track the results of your campaign, it’s time to monitor your overall progress. (If you want to find out how you’re doing across all platforms, then you can use a tool like HubSpot to review your overall performance. This is also a great way to keep track of your progress toward your goal.)
Once you’ve installed the Clickfunnels dashboard app on your phone, you can easily access your account (at https://engage.clickfunnels.com) from anywhere. This way, you can keep track of your progress by simply opening the app when you log into your account. (You don’t have to worry about finding the dashboard on your web browser or having to log in to the site if you forget your password.)
From here, you can follow the steps outlined in my previous article to install and use the Pardot CRM. (If you haven’t already, you can use the hubspot connect tool to quickly and easily set up your account.)
Once you’ve imported your contacts into the Pardot CRM, you can start following the process outlined in my previous article to automate the collection of email information from your contacts. (This is especially beneficial for marketers who want to grow their email lists quickly.)