I love creating things with CSS and being able to change the look and feel of a basic webpage. One of my favorite tricks is being able to change the color of a button using a simple CSS transition. Since buttons are often the most used interface on a web page, I decided to put together a tutorial on how to create a customizable landing page using the amazing tool, ClickFunnels.
Why Use ClickFunnels To Build A Landing Page?
A landing page is an important tool for any business. The goal of a landing page is to get the visitor to take action and make a purchase, sign up for a newsletter or call the company without knowing what will happen next. The simplicity and integrations of building a landing page with ClickFunnels make this tool ideal for beginners who are looking to get their feet wet with web development or for seasoned entrepreneurs who want to take their marketing to the next level.
Step 1: Setting Up The Landing Page With ClickFunnels
To start, you’ll need to sign up for a free account with ClickFunnels. After creating a free profile, you’ll be taken to the dashboard where you can begin creating your first funnel. From here, you can choose the Blue Theme, which is what I used, or you can use the 20 theme if you’d like.
You don’t need to use the same theme for every funnel because you can always change the colors and fonts to match your brand. When you’re happy with how your funnel looks, you can click on the blue Get Started button to begin building out your first landing page.
Step 2: Adding A Call To Action
The first thing you’ll need to do is add a call to action (CTA) at the top of your landing page. A call to action is what would happen if a visitor clicked on your button or linked to your website. In this case, we’re using the “Join our mailing list” button which will take the user to an optin page. When they submit their email address, you’ll be able to send them valuable tips and tricks on improving their business.
If you decide that you want, you can create a one-click buy button which will take the user to a confirmation page where they can make a purchase without leaving the landing page. If you’d like to add a bit more incentive for the user to join your mailing list, you can use a call to action like “Free Sample Here” or “Use This Code To Get 10% Off Your Next Order.”
Step 3: Adding Some Text
Next, you’ll want to add some text to your funnel. This could be an explanation of the benefits the user will receive by joining your mailing list, or it could be a short bio about your company. Whatever you add, make sure it is something that will engage the reader and make them want to learn more about your product or service. If you decide to use my example above, you can add some explanation about the code provided that will allow the user to get the discount.
Step 4: Adding Some Images
Images are important for any landing page since they can help establish credibility and identity. When selecting images for your page, be sure to look for those that are both beautiful and unique. Try to avoid using stock images as much as possible since every business is different and having a generic image might make the viewer think of a million other businesses when they’re trying to purchase your product or service.
In my example above, I used an image of a vintage typewriter because I wanted to create a connection to an old way of doing things as I mentioned above for my marketing blog. When it comes to adding images to your page, you have three options as follows:
- You can add an image by clicking on the “Add an image” button at the top of your WordPress dashboard.
- You can drag and drop a file from your desktop into the box next to the image you want to use (this is the easiest way to add an image).
- Or, you can type an image URL into the box next to the image you want to use (this is the most professional looking way to add an image).
Step 5: Coding The Optin Page
Next, you’ll want to get into the nitty-gritty of your landing page and code the optin page. When developing the optin page, you’ll want to make sure that you follow best practices and adhere to the standards of good UX to ensure that your visitors have an excellent experience on your site. You should always strive for the following:
- Clean code
- Minimalist design
- Logical flow
- Cross-browser compatibility
- Responsive design
- High performing speed
In the above example, I used the “Join our mailing list” button as the call to action for the optin page since we don’t yet have a coupon or discount code to offer the user. However, if you do have a coupon or discount code to share, you can use a different call to action like “Find out more about this offer.”
Step 6: Testing The Landing Page
Now that you have your landing page built, it’s time to test it. To do this, you’ll simply need to simulate a real visitor and see how the page performs in a vacuum. This will help you determine its effectiveness at getting the job done. If you want an added layer of security, you can always use Google Captcha or optin plug-ins to ensure that only actual human visitors can submit a comment or lead to a purchase.
Step 7: Making Small Tweaks And Then Test Again
Once you’ve got the basics down, it’s time to make some minor tweaks to see how the page performs. Once you’ve addressed these issues, it’s time to test it again to make sure you’ve got everything planned and implemented correctly.
Step 8: Final Touches
When you’ve got everything implemented correctly, it’s time to give the page a final tweak or two and then test it one more time before going live.
Above all else, the last step of any good project is making sure that everything is perfect. Once you’ve tested the page and made sure that everything is as it should be, it’s time to give it a proper rollout. From here on out, you’ll want to monitor its performance and make necessary adjustments as you grow.
To create a custom landing page, follow the steps above. Once you’ve got everything implemented, it’s time to test the landing page one last time and make any necessary adjustments. When you’re happy with the results, it’s time to spread the word.