If you’re looking for a proven method to generate more sales with your webinar, you’ve probably considered trying out a sales funnel such as ClickFunnels.
The funnel will help you attract, engage, and convert your leads into paying customers, while also taking care of follow-up and support. It also has the advantage of being mobile-friendly, meaning your audience can access it from anywhere.
You don’t need a sales funnel to generate sales; you only need a plan. That’s why this article will teach you how to edit your landing page so that it fits the needs of your target audience.
Create A Mobile-Friendly Landing Page
You can start by creating a splash page to capture people’s attention and keep them interested in your content. A splash page is like a mini-version of your regular website; you can put it on your phone or tablet and access it from anywhere. It usually contains a combination of these following elements –
- a large headline
- a call to action
- a few prominent images
- bulleted lists
- a map
- a resource section with a FAQ or knowledge-base article
- a social media component
- a footer with calls to action
The more you put in it, the more you will get out of it. A good rule of thumb is to add at least four unique angles or perspectives to your page to keep visitors engaged and interested in your content.
The Purpose Of A Mobile-Friendly Landing Page
The purpose of a mobile-friendly landing page is to
interested visitors to your site. Ideally, you want to design the webpage to promote your webinar (or next major product launch). But you can use this mini-website to promote any business goal or initiative.
A/B testing is a great tool to measure the effectiveness of different elements or features on your landing page. You can experiment with different headlines, calls to action, or the order of the elements on your page to see what resonates with your audience.
Usability testing is the process of gathering real people in a lab setting and having them use your product or service to find any flaws or inconsistencies. This testing should follow the A/B testing model, so that you can compare the results of the two different versions of the landing page.
While we can’t run a lab test to find the best way to edit your website, there are tools like UserTesting.com that can run usability tests for you, so that you can see what your audience thinks about different elements or features on your site. It’s also worth looking into UserTesting’s MOBILE usability test, which lets you see how people interact with your website on smaller screens.
Anatomy Of A Mobile-Friendly ClickFunnels Landing Page
Now that you have a clear idea of the type of page you need to create, let’s analyze what makes up a mobile-friendly version of your regular landing page.
The anatomy of a mobile-friendly ClickFunnels landing page is made up of these five parts –
- a headline
- a blurb or summary of the content
- an image
- a call to action
- a quote or an excerpt from the content
- a resource section with a FAQ or knowledge base article
- social media buttons
The elements in the above list are more prominent on a mobile-friendly page than they are on a standard landing page, because you can’t easily navigate a large, complex website on a tiny screen.