It seems that every day, we hear about some new scam involving celebrities, companies, or government officials. Sometimes these scams are just plain old fraud, but other times, they involve hackers infiltrating our digital devices and stealing our personal information. The growing popularity of scented candles and other room diffusers may be partially to blame for this state of affairs. When someone tries to trick you with a fake offer of free merchandise, you might be tempted to click on the link or open the email, but in doing so, you’d be giving them access to your computer or mobile device. It’s good to be cautious, but at the same time, we need not live in fear. With the right tools and some common sense, you can protect yourself from scammers and ensure the authenticity of all offers and communications.

If you’re new to the world of marketing, you may be wondering how online brokers, such as ClickFunnels, can help. Leveraging the popularity of online shopping, ClickFunnels provides users with the perfect platform to create an effective marketing plan. As a HubSpot customer, I can tell you that the process of creating a marketing plan feels almost exactly like creating a sales page. Once you’ve established your sales funnel and curated your content, you can use the tool to create lead magnets, virtual store fronts, and more.

Let’s take a closer look at how ClickFunnels can help you develop your marketing strategy.

Create An Effective Sales Funnel

Every business owner or marketer can benefit from a digital marketer’s eye view of their product or service. With online shops and social media, you can gain some incredible insight into how your product or service is performing, who is using it, and what they’re saying about it. The great thing about this perspective is that you can implement changes based on the feedback you’re gaining.

For example, if you notice that your product is highly valued by users but you’re not generating many leads, you might want to consider changing your strategy or altering your product. Alternatively, if you’ve tried a new marketing channel and it isn’t generating the results you’re looking for, it might be time to consider changing your approach.

The type of information you’ll get from a funnel engineer includes traffic sources, conversion rates, and much more. You can start by taking a look at the traffic coming into your website and the flow of potential customers. Are you getting the right traffic? Are they landing on your site or bouncing off it? The answers to these questions will lead you to choose the right conversion path and maximize the effectiveness of your marketing strategy.

Use The Trendy Sales Page Templates

Depending on your industry, you may need to create a few different types of sales pages. While a standard sales page is useful, if you’re looking for some inspiration, you can always browse the trendy sales page templates available on ClickFunnels.

You may also want to look for templates that are built on the Flatbed framework, which makes them look more modern and up to date. You can use this framework to create a look that’s similar to the popular blogging platform, WordPress.com. For example, if you have a food blog, you might want to consider using a Flatbed template to create a clean and simple sales page that looks like a food blog.

Choose The Right Content For Your Sales Page

Having the right content is vital to the success of a sales page, and it’s one of the things that separate the good marketers from the great ones. When planning your content strategy, you need to consider what the user experience should be like on your sales page, whether you have a dedicated sales person, and what industry you’re in.

To create the right atmosphere for your sales page, whether you’re selling a physical product or a service, consider using the power of video to engage your audience.

With the rise of TikTok and other video platforms, the ability to engage users through entertaining or informative videos has increased dramatically. As a result, content that’s in video format tends to resonate better with audiences, who may watch the entire video or scroll through it until they find the good part (which, of course, could be the entire point).

The most effective content formats for selling a physical product include:

  • Short-form videos, such as YouTube videos, SnapChat stories, and others.
  • Product demos
  • Interviews with industry experts
  • Short-form videos about trending topics
  • Product walkthroughs
  • Animation
  • Homerun stories
  • Text-based articles

To create a successful sales page, you need to choose content that’s both interesting and helpful. If you’re struggling to come up with ideas, consider asking your team or friends for feedback. You may also want to read the bestselling book, Funnel Buying — Create an Outstanding Landing Page that’ll Convert Anyone to Buy Your Products.

Determine The Right Calls To Action (CTA)

The last step of any marketing campaign is always the same: determining the right calls to action (CTAs). A CTA can be anything from an email sign up form to a buy button for a product.

The crucial thing to consider when choosing a CTA is whether or not it’s relevant to your target audience. When creating the sales page for our pizza company, Flat Pizza, Inc., we didn’t want to choose a generic “join our email list” or “learn more” button. Instead, we wanted to curate an entire list of actionable items based on what our target audience needed or wanted. For example, we knew that restaurants and foodies were interested in our gluten-free crust, so we created a form that collected the user’s name and email address in order to send them a coupon for a free gluten-free pizza.

The key to a successful CTA is relevance. If you have more than one CTA on your page, make sure that at least one of them is relevant to the user and that they’re easily accessible. If you want to encourage users to download your app, make sure that the first CTA you show them is related to the app’s functionality. In our case, we used a combination of both Facebook’s Retinoid and Google’s AMP to build a digital storefront for Flat Pizza.

Choose The Right Design

The look and feel of your sales page are important, but you shouldn’t just focus on the aesthetics. You need to consider how users will experience your page. Is it easy to navigate? Do you get to see the hotspots easily? Is the content clear and easy to understand?

When choosing a sales page design, keep in mind:

  • How will my customers interact with the page?
  • What am I trying to achieve with this particular design?
  • How can I make the most of the design and still keep the feeling of authenticity?

Fortunately, you can always alter the colors, fonts, and icons as you see fit when customizing your sales page. Keep in mind that whatever you do, you need to maintain the overall feel of authenticity when designing your page. We’d advise against using cheap stock photos for your design, as they’ll most likely be stolen and used without your permission. Instead, consider using professional-looking stock photography or drawing your own images or icons if you don’t have the funds to invest in high-quality photos.

Even if you’ve built the perfect sales page, if it lacks the right design, it may be difficult for users to navigate and may even cause them to leave. Good design can make or break your sales page, so take the time to make sure that everything is aesthetically pleasing.

To conclude, let’s take a look at how you can protect yourself from online scammers.

Use Two-Factor Authentication (2FA)

Two-factor authentication (2FA) may be something you have to pay for, but it’s definitely worth it. This process requires that the user provide a user name and a password in addition to a piece of information they possess, such as a security code or a one-time authentication device (like a YubiKey).

This added step helps to protect you from online scammers who try to gain access to your account by impersonating a trusted authority. While there are a number of 2FA providers, including Google and Auth0, if you want to keep your information secure, we recommend that you use a standalone app or service for this purpose.