There is a saying that if you really want to sell something, you should sell it to the one who is already buying something else. This is especially important if you are selling online because people are already there and ready to buy. This is also called “premium acquisition” or “upselling” and is one of the key strategies used by online stores and marketing platforms to make money.
In case you’re looking to bring in more revenue through marketing and sales, you’d better understand what drives people’s behavior. One of the key driving factors is what I call the “dream customer.”
What is a dream customer?
Let’s say you run a clothing store. You want to drive sales and growth for your business, but you’re not seeing the results you want. You notice a pattern in your analytics: people are often clicking on products that are not in stock but say, “Available in store.” These are your dream customers.
When a potential buyer visits your site, they usually have a certain perception of what you sell. In this case, your clothing store would be considered a luxury brand since it’s expensive and fashionable. Your website visitors might not even know exactly what a luxury brand is or what it means to have that kind of status. However, they do know that they want something expensive and fashionable when they click to purchase your product.
In a perfect world, you would sell only to this type of customer and ignore the rest. Unfortunately, this is not the case, especially if you’re a small business without the funds to afford expensive marketing campaigns or luxury packaging. Since you already struggle to make ends meet, how can you possibly afford to lose a customer who brings you a lot of income? This is why sales diversity is so important. You cannot afford to lose any customer. This is especially true if you want to continue to grow.
How to Find These Dream Customers
As a business owner, you want to find the best way to reach your target audience. One of the most effective methods is to use a tool called Google Analytics. With this tool, you can track the behavior of your website visitors and figure out what works and what doesn’t. From there, you can make adjustments and continue to improve your experience for future customers.
Another important factor to consider is how you want your customers to perceive you and your company. Personal branding is one of the best ways to achieve this. This is why it’s so important that you develop your personal brand and establish yourself as an expert in your industry. Once you have, you’ll find it much easier to market your products and services to people with a similar mindset. This, in turn, will increase your revenue and allow you to grow your business as much as you want.
Decide What You Want To Accomplish
If you want to grow your online clothing store, you may want to consider setting a sales target. This is the amount of money you want to make this year. Let’s say you want to make $500,000. You can calculate this number by multiplying your annual sales volume by the desired price of the items you sell. The higher your revenue, the better. This way, you can accurately assess your success and decide whether you should continue or expand your operations. You don’t want to overreach and end up falling short of your goal. This could hurt your self-image and make you more vulnerable to failure.
Setting a sales target can be tricky. It’s easy to get distracted by all the shiny new things you can do to grow your business. However, too many new ideas can confuse your customers and make it harder to understand what you’re going for. Setting a sales target and focusing on one or two areas at a time will help you become more effective and efficient. This, in turn, will allow you to hit your target and grow your business faster than you could have imagined.