Inquiring about pricing for a product or service that you’ve never tried or heard of can be both challenging and frustrating. Especially since each business and brand can have a different approach to pricing and it’s not always easy to find out the “real” cost of something.

Take ClickFunnels for instance. The popular sales funnel builder and hosting company has a proprietary pricing model that changes depending on how large your account is. But how much does it actually cost to build a sales funnel using ClickFunnels?

The Good, The Bad, And The Ugly Of Paying For A Small Business Website Or Blog

First of all, let’s address the good things about paying for a small business website or blog. One of the most important things to consider is that you’re not wasting any money on advertising or costly marketing campaigns. You’re instead investing in the creation of a quality site that will hopefully bring in the desired customers for your brand.

On the opposite end of the spectrum, you have the bad things. Building a site is not free, and there are many costs involved. You’re spending money on hosting, domain names, and all kinds of other tools and resources that you need to make the site work. If you’re looking for a free option, you have numerous alternatives, such as Blogger or

How Much Does It Cost To Build A Sales Funnel?

Now that you have a general idea of the costs involved in creating a small business website or blog, let’s get specific about how much does it cost to build a sales funnel using ClickFunnels. To find out, you’ll need to register for an account on the company’s website.

If you’ve never used ClickFunnels, registering is a cinch. Just enter your email address and you’ll be taken to the registration form. From there, you’ll fill in the requested information and you’re good to go.

As a beginner, you’ll need to pick an offer that has a free trial or limited-time offer and make sure that you sign up for it. This way, you’ll have access to the ClickFunnels dashboard and you can begin building your funnel.

Additional Fees

Just as with most other products and services, there are a number of hidden fees that you need to be aware of. One of them is additional fees for the different marketing and email automation tools that ClickFunnels provides. The good news is that you won’t have to pay for these tools separately. As a member, you get access to all of the tools included in the Box, which starts at only $5 a month.

Included in the Box is ConvertKit, which is a robust email marketing and automation tool. You can create automated email campaigns that are sent to and personalized for your target audience. You can then segment your list to send personalized emails and drip campaigns.

Another tool that you’ll enjoy within the Box is Hello Bar. It’s a free popup window that’s integrated into the ClickFunnels dashboard and it’s an excellent way to keep customers engaged and connected to your business via email.

WordPress is a free content creation platform that makes it simple to create a blog or website. It’s widely accepted that WordPress is one of the most popular choices for people who want to build a blog or website. Not only can you use WordPress to create a website or blog, but you can also use it to build a completely customized storefront.

Creating a small business website or blog is only half the battle. Now that you have a presence on the Internet, you need to make sure that your site is optimized for online visitors. Fortunately, there are free tools like Google’s Page Optimizer that can help with this.

If you’re unable to fully optimize your site, then Google will penalize you. That’s why it’s important to keep up with the constantly changing algorithms that Google releases.

Pricing Models

If you’re interested in paying for a SaaS product like ClickFunnels, then you need to be aware of the different pricing models that the company offers. Just as with most other products, there are different tiers of service that you can purchase. But there are also different types of plans that the company offers.


The basic plan is entirely free. You don’t need to make a single purchase to enjoy the benefits of the plan. The good thing is that you can sign up for the basic plan and then, if you decide that it’s not for you, you can simply cancel your subscription and no fees are due. 

The disadvantage of the basic plan is that you won’t enjoy all of the features that the more expensive plans offer. But if you’re looking for a free option that will get the job done, then the basic plan is for you.


The Plus plan adds three different tools to the basic plan for free. Those three tools are MailChimp, Google Analytics, and Backpack. The latter two are integrated directly into the ClickFunnels dashboard. 

If you decide that you enjoy using the tools offered in the Plus plan, then you can simply upgrade your account to the premium plan.


The Choice plan adds six different tools to the Plus plan. These tools are Hello Bar, Gravity Forms, SumoMe, Unbounce, Varynt, and Pipedrive. Not only does this plan add more value for less money, but it also includes a free domain name for one year and offers custom design services.

If you decide that you enjoy using all of the tools offered in the Choice plan, then you can simply upgrade your account to the gold plan.

As you can see, each plan and tier of service is relatively inexpensive. But what is the cost of each individual tool in the plan?


If you’re looking for the “gravy”, or more details, on specific tools within the ClickFunnels platform, then you can access the company’s pricing page. Here, you’ll find a table that details the costs associated with each individual tool.

If you decide that you want to use certain tools, such as the SumoMe or Unbounce tools, then the cost will be $5 a month plus any applicable fees.

Get The Full Story

If you’d like to find out more about the specifics of the individual tools or how they work together, then you can visit the companies’ websites and scroll down to their FAQs or read their in-depth manuals. Just remember that each business and brand will have a different approach to how they present information, so you may need to take a little time to familiarize yourself with how each tool works independently or in combination with one another.

The Bottom Line

Hopefully, this article has given you a better understanding of how much does ClickFunnels cost. The company’s pricing model is completely transparent and if you have any questions about how a certain plan or tool works, then you can contact the company directly.

As you can see, each plan and tier of service is relatively inexpensive. But what is the cost of each individual tool in the plan? Just visit the companies’ websites or contact them directly to find out more information.