While the concept behind a mobile app may seem pretty straightforward—you have a great idea for an app and you want to create a way for users to download it—the process can be a lot more complicated than you’d think. There are a lot of moving parts and a lot of different technology platforms that you have to master in order to pull off a successful launch.
Luckily, you don’t have to. With ClickFunnels, the process of launching an app has been made a lot easier thanks to the powerful tools the platform provides. Let’s take a look at how you can use ClickFunnels for apps, including tips on picking a development team, creating a budget, and more.
Set A Development Team
To begin with, let’s discuss how you’re going to approach building your app. Are you going to use a mix of mobile platforms (i.e., Android and iOS) or are you going to focus on just one? If you’re using mobile platforms, it’s a good idea to explore hybrid development (i.e., combining the best of both worlds—native apps with mobile web interfaces).
Even if you choose to limit yourself to a single mobile platform, you’ll still need to develop a hybrid app, as it’s the best way to approach building multi-platform apps. Why? Well, Apple and Google take a rather dim view of apps that only run on a specific platform—the app store judges you by how well you perform on all platforms, not just one. For this reason, you may want to consider using a cross-platform development tool like Xamarin.
Create A Budget
When it comes to app development, you’ll inevitably be faced with the question of how much you’re going to spend. While there’s no exact formula for determining how much you should spend on a mobile app, you can use the following three-step process to create a budget for your app.
First, do some research. Search for mobile apps that are similar to yours and see how much they cost. You can get a good feel for how much competition there is in your space by doing some research on the prices of similar apps. This step is critical, as you don’t want to sink a great deal of money into an app that doesn’t do well. After all, you might end up losing a lot of money if your app doesn’t succeed.
Second, create a project plan. For mobile apps, it’s usually a good idea to break down the project into small, logical chunks. This approach makes it much easier to create a to-do list for yourself and it also makes it much easier to stick to. You’ll also need to set a budget for each chunk of the project.
For instance, if you have a $5,000 budget per month for this project, then you may want to set aside three to four months’ worth of expenses (depending on how quickly you expect to be able to produce an app).
Third, set a deadline. It’s critical that you set a deadline for yourself, as this will force you to meet several important deadlines that could otherwise slip by. Without deadlines, it’s easy for things to slip through the cracks. You may want to set a six-month deadline for yourself, as this gives you enough time to complete the project and get it launched, but not so much time that you’re going to be tempted to extend it. If you choose a six-month deadline, then you’ll need to start developing your app no later than March 2018.
Now that you have a deadline, it’s time to find the right developers. More and more companies are specializing in creating hybrid apps for mobile platforms. If you can find a developer who is experienced in working with both mobile platforms and various development tools, then you will be in good shape.
Plan Out The Design
Another important aspect of creating a mobile app is planning the design and user interface (UI) of the app. You’ll obviously want your app to look unique and polished, which is why you’ll want to work with a really good designer. If you can’t afford a full-time designer, then it’s a good idea to hire one or two part-time ones to help you with the initial design and mock-ups.
Once you have the design phase complete, it’s time to move into the development phase. During this phase, you will be reviewing code and making any necessary adjustments to ensure the app functions the way you want it to. You’ll need to be familiar with both Objective-C and Java, as well as several other programming languages if you want to create a hybrid app.
Launch Early And Often
If you’re going to be launching an app, then it’s important that you do it as soon as possible. The sooner you launch, the more likely it is that your app will be discoverable by potential users. It’s also important to test your app frequently during the launch period. This ensures that you fix any issues that may come up as soon as they’re discovered.
You don’t want to wait until the last minute to launch your app, as this gives the impression that you’re not confident that it’s going to work. Alternatively, you could end up with a buggy app that causes inconvenience to your users. You don’t want to do that. So, as soon as you’ve finished building the app (which, hopefully, isn’t too far off now), then you should immediately launch it.
Make Content Marketing A Key Priority
While you’re in the process of developing your app, you should also be making content marketing a key priority. This involves creating and distributing valuable content to potential users. Whether you’re doing this from within the app or through another medium (e.g., a blog), make sure that you have content surrounding the app’s subject matter. For example, if your app is devoted to weight loss, then make sure that you have some content relating to food and nutrition. Similarly, if your app allows users to play games, then make sure that you have some gaming-related content (e.g., how-to guides, etc.).
The key is to make sure that there is relevant and valuable content surrounding your app’s topic matter.
Make Sure That You Follow All The Right Legal And Compliance
Even if you’re doing everything else right, you may still encounter problems. One of the most important things that you need to do is to make sure that you follow all the right legal and compliance guidelines. To begin with, make sure that you get a copyright for the app. You’ll also need to register the app with the iOS App Store or Google Play Store, depending on which mobile operating systems you’re targeting. Finally, you’ll have to register the app with the Financial Industry Regulatory Authority (FINRA) or the Securities and Exchange Commission (SEC).
All these steps are rather tedious and they can be a lot of work. If you’re not comfortable doing this yourself, then it’s a good idea to hire a lawyer to guide you through the process.
As you can see, it’s not exactly an easy process creating a mobile app. However, with the right guidance and tools, it’s much easier than you’d think. And once you have an app ready to go, all you need is the necessary distribution and the hope that people will discover your hard work.