You’ve probably heard of ClickFunnels. The famous online marketing platform that helps entrepreneurs and businesses create landing pages and funnels to grow their business. For example, if you’re looking for ways to increase your social media presence or you want to get more Instagram followers, you could create a landing page where you can provide your email address and you’ll receive a free eBook from one of the world’s leading experts on increasing your Instagram following.
There are many different kinds of funnels that you can create with ClickFunnels, but most businesses use sales funnels to grow their business. A sales funnel shows you the stages of a potential customer’s journey from initial interest (organic search or social media) through to final purchase (email signup/CPA offer).
If you’re a coach, you might be wondering how you can use the platform to grow your small business. What would your daily schedule look like if you were able to funnel all your coaching clients?
You might be wondering how you can integrate your coaching activities with your digital marketing strategies. For example, you could use the platform to create a landing page where you can collect client contact details and follow up with them later using email marketing.
Let’s have a look at how to use ClickFunnels for coaching.
Like most other marketing platforms, ClickFunnels provides you with a free account which you can use to try out their product and tools. You can register with a valid email address and create a marketing persona to represent you (e.g., Jane Doe, a professional woman seeking to become more active).
While you can add unlimited contacts to your contact list, you can only have five funnels at the free level.
To create a funnel, you need to decide on the goal of the funnel. You can have a look at the top of the homepage and decide what you’d like to focus on:
- Lead Generation – attracting potential clients to your website through organic search and social media.
- Product Acquisition – converting website visitors into paying customers (via an email opt-in, a blog post, or a live chat).
- Sales – bringing in new clients or subscribers through direct contact, marketing promotions, or referral programs.
- Retention – keeping existing clients informed and motivated to continue purchasing your products or services.
- Complimentary Business
Once you’ve chosen the goal of your funnel, you can move to the next step.
The First Page
Your first landing page is where you’ll introduce your customers to your business and what you offer. When someone clicks on a particular web link or button on your first page, they’ll be directed to a different page in your funnel. With ClickFunnels, this is called a “transition page” and it’s where you validate a prospective client’s interest in your product or service.
Once someone has visited and engaged with your first page, they’ll be directed to a middle or “growth” page. This is where you present them with an option to take action (e.g., subscribe to your newsletter, make a purchase, apply for a loan, etc.).
The middle page is one of the most important parts of your funnel. You can use a tool like Google Analytics to track the behaviors of your visitors at this point. The middle page is typically a series of dialog boxes or a simple form to collect the required information from your visitors.
Once someone submits the required information on your middle page, they’ll be brought to a last or “conversion” page. This is where you confirm the sale (e.g., by providing additional information about the product or service, delivering the promised prize, etc.).
As you can see, each stage of a sales funnel has its own page, where you can get specific with the supporting materials. At the end of the day, this is where the rubber meets the road, so make sure that these pages are engaging and provide your visitors with the necessary information.
Above all, make sure that each page has a call-to-action (CTA) tag.
CTAs are simply text links or buttons that encourage visitors to take action. For example, you could have a call-to-action button that says “Apply For This Loan” or “Enter Your Email Address To Receive A Free Guide On Blogging.”
When someone clicks on a CTA, they’ll immediately be taken to the next screen in your funnel.
With this structure in mind, let’s have a look at a few examples of sales funnels created with ClickFunnels.
Example One: Website Conversion Optimization
This example consists of six sequential pages from start to finish, with a click funnel in the middle. The first page is the initial interest or “awareness” page:
Awareness is the first step in the marketing funnel and it refers to the awareness and interest that your target audience has in your product or service. In this example, we will use Alexa to discover the top keywords related to “websites” and “optimization”:
Keyword analysis can help you find the best performing keywords related to your industry and choose the right ones to target.
You can use free tools like Google Keyword Planner to find the right keywords without having to run automated searches. Don’t worry – you can keep track of what you find using the Keyword Planner’s metrics and analytics section.
Once you’ve found the keywords, it’s time to choose the right content to promote online. You can find a guide on choosing the right content for your market here:
Choosing the right content for your website is an important decision and something you’ll need to take into consideration. Create content that appeals to your target audience and delivers value. Make sure to choose the right media platforms to reach your target audience.
In this case, we will use HubSpot’s Website Performance Optimizer tool to find the best performing content for our example website. To start, we’ll need to provide the URL of our website (you can find this at the top of your website’s pages):
After we’ve entered the URL, the next logical step is to select the country we’re targeting (in this case, the US):
If you haven’t yet set up your country specific settings on your HubSpot account, you can do so from here. Once you’ve set your country, it’s time to choose the performance metrics you’ll use to determine the success of your content:
Content performance is an important factor to consider, especially if you’re looking for ways to grow your business. The performance of your content will determine how often you’ll need to update your web content and how much value your target audience is receiving from your content. The performance metrics we’ll use in this case are daily visits, unique visitors, and time on site.
Time on site is the amount of time your visitors spend on your website (in this case, the time from login to when they leave). This metric gives you an indication of how interested your target audience is in your content. The more time they spend on your site, the more likely they are to become a paying customer – it just makes sense.
Daily visits and unique visitors are two important factors to consider as well. Daily visits indicate the level of interest your target audience has in your content while unique visitors tell you how effective your content is in driving traffic to your site. If you’re looking for ways to grow your business, you should focus on increasing the daily visits and unique visitors to your site – it’ll make a huge difference in your bottom line!