If you’ve been researching e-commerce platforms, you’ve probably come across Shopify. With over 275 million downloads across mobile and desktop, Shopify is the #1 selling e-commerce platform worldwide (statistics taken from Statista).

With so many successful businesses built around digital marketing, Shopify is no wonder why.

What is Shopify?

As the name suggests, Shopify is a platform that allows users to launch and manage their own online stores. The platform was originally developed for businesses who want to sell their products online. However, it is now possible to use Shopify for a variety of different purposes. Here are just a few examples of how you can use the platform to make money online.

As An E-commerce Platform, How Does Shopify Work?

When a user chooses to utilize Shopify as an e-commerce platform, they first need to select a product or products they wish to sell. Next, they need to create a Shopify store centered around that product or products. Once the store is live, they can begin adding products and handling all the technical aspects of their store, such as shipping & customer support.

An e-commerce store on Shopify works just like the real thing. When a customer makes a purchase, the vendor will receive the order and ship it to the customer. Typically, e-commerce stores on Shopify have one of the following payment methods: 

  • Payment by credit card
  • Payment by PayPal (for U.S. customers only)
  • Payment by Apple Pay (for Apple customers)

Shopify has made it easy for anyone to create an online store, without the need to hire an expensive web designer or developer. The platform provides users with all the tools they need to create a professional-looking store, in just a few minutes.

Another great thing about e-commerce stores on Shopify is that they can integrate with many of the major e-commerce platforms, including Stripe, Amazon, and more.

Shopify, Plus, and Commerce are Three Different Versions of the Same Thing

Although it may seem like Shopify, Plus, and Commerce are three separate platforms, they are actually three different versions of the same thing.

Let’s look at how they work:

Shopify is the oldest and most popular of the three. It was originally designed for bloggers and independent creators who want to sell their own products or curate a store for followers. For a while, Shopify allowed users to integrate their own e-commerce plug-in, allowing them to use whatever payment method they wanted. 

Today, Shopify remains the most popular choice for bloggers and independent content creators, as well as businesses who want to sell their own products. Because of its success, Shopify offers a variety of different pricing plans, from the free version all the way up. It also offers many different performance boosters, such as caching, image optimization, and more.

As its name suggests, Plus is essentially the “plus” version of Shopify. It was built from the ground up to offer additional features and tools for merchants.

While Shopify is focused on e-commerce, adding online stores to your platform, Plus is all about selling digital and physical products in one place. With an online store on Shopify, you can easily integrate with Shopify Plus to create a single, seamless storefront. This integration makes it easy for customers to purchase the products you offer, whether they are digital or physical.

Plus offers additional features, such as pricing flexibility, tax calculations, and more. It also has a built-in credit card processor, so you don’t have to worry about whether or not your customers will be able to make a purchase from your site. Finally, the platform’s name suggests that it will enhance your retail experience by making it easier to find what you’re looking for.

Last but not least, we have Commerce. It is the newest addition to the ClickFunnels suite of products, and its purpose is to simplify e-commerce. While the name itself may not offer much insight into how it actually works, think of Commerce as the “admin” version of Shopify.

Commerce is designed to make managing an online store simpler. Instead of having to build out the whole store from the ground up, and then having to get back to doing what you do best (running your business), with Commerce, all you need to do is login to your dashboard to see a fully-developed, responsive online store, ready to go.

Like the other two predecessors mentioned, Commerce offers a variety of different plans and pricing structures, from the free version all the way up. It also comes with a variety of customizations, from the theme selection all the way up to the product listings. Additionally, you can use the platform’s built-in SEO tools to get your store listed on Google and other search engines, quickly and effortlessly.

Overall, with the rise of social media, many businesses are now able to reach out to their audience through online stores. However, building out the whole store from scratch can still be a daunting task, and that is where the importance of these three platforms lies: they make doing business online easier.