In theory, a perfect landing page should be easy to create, useful, and above all, effective.

While there is no one-size-fits-all approach to creating a landing page, there are certain guidelines that you can follow to make your product more accessible to your audience.

Here we’ll explore the basics of creating an effective landing page, with a special focus on two of the most popular landing page tools: ClickFunnels and Go.

Key Differences Between ClickFunnels and Go

Before we dive into the comparison, let’s discuss some of the major differences between these two products.

Usability

One of the biggest differences between ClickFunnels and Go is usability. Much like their names suggest, ClickFunnels is designed to be a little more user-friendly. The landing page builder tool simply employs a more modern approach to presenting information to new users.

It comes with a collection of built-in templates that you can use to get started. The templates are completely free, but you’ll need to upgrade to take advantage of all of ClickFunnels’ features.

Go on the other hand, is a little more daunting. The landing page tool boasts a more complex user interface, which features hidden menus and layers that you have to discover on your own. For experienced users, Go provides a far more immersive experience.

Cost

The cost is another difference between ClickFunnels and Go. The former is a free tool while the latter costs $1,000 per month plus various other fees. The good news is you can try out Go for free for 30 days, before you decide to pay.

Most importantly, users have reported major speed improvements by using Go. So if you’re looking for a landing page tool to generate website traffic, Go is a good choice as long as you can afford it.

Functionality

Another key difference between ClickFunnels and Go is functionality. The former is a complete web solution while the latter is more of a landing page tool. If you’ll remember from our discussion of the anatomy of a perfect landing page, the platform provides all the functionality you need to build and manage a fully-functional website. It is a one-stop shop for all your online marketing needs.

What does this mean in practice? It means that with ClickFunnels, you get more for your money. Even after you’ve purchased the tool, you’ll still need to pay for a web host and various other subscriptions in order to make use of all its features.

For example, if you want to build a simple lead generation page using the tool, you’ll need to subscribe to a basic account, which costs $5 per month. However, if you want to build a complex page using multiple types of complementary features, you’ll need to upgrade to a premium account, which costs $15 per month. The good news is you can try out the premium account for free for fourteen days before you decide to pay.

Style

Another key differentiator between ClickFunnels and Go is style. These two are opposites on many levels. While ClickFunnels is sleek and modern, Go is more traditional in its design.

However, that doesn’t mean that one is better than the other. It simply means that you’ll need to choose which one you prefer depending on what you’re building.

To illustrate this difference, let’s say you’re building a lead generation page for a consumer goods company. You’ll want to go for a design that’s sleek and modern, since this is the type of company they typically market to. So you’d choose ClickFunnels.

On the other hand, if you’re creating a blog post for a news publication, you’ll want to go for a more traditional design. The layout of the page should match the style of the publication this is aimed at. So you’d choose Go for that.

In Conclusion

In practice, a perfect landing page doesn’t exist. However, with certain guidelines in mind, you can achieve a pretty good approximation of one. As you learned from this comparison of ClickFunnels vs. Go, the two tools offer distinctive advantages. So you need to decide which one is the tool that can best suit your needs.